Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

Sponsorships

View All Units

Specialized Newsletter

What is it:

Our weekly newsletters, complemented by a website and Facebook community, celebrate the unique challenges of different subsets of women from friendships and relationships, to health and beauty, to life’s great moments. The Ethel; The Girlfriend; and Sisters; drive awareness and engagement among a highly targeted audience.

Deliverables

Required Assets

1. Sponsor Logo Image
2. 970x250 Newsletter Banner
3. Newsletter Article Image
4. Web Article and Form Hero Images
5. Web Banner Ads
6. Facebook Post
7. Instagram Post
8. Instagram Story

Sponsor Logo Image

File Type	Vector EPS preferred. High-quality TIF, JPG or PNG acceptable
Min-Max File Size	250 KB or less
Minimum Dimensions	432x72
Background	White or Transparent
Taglines or Added Text	Not Allowed
Animation	Not Allowed

970x250 Newsletter Banner

Ad Components	Static Image or Animated GIF
File Types	PNG, GIF or JPG
Max File Size	250 KB or less
Ad File Dimensions	970x250
Allows 3rd party Serving	No
Allows 3rd Party Tracking	Yes we accept only secure trackers
Responsive to Window Size	Yes

Newsletter Article Image

File Type	PNG, GIF or JPG
Max File Size	250 KB or less
File Dimensions	600x330
Animation	Not Allowed
Photo Credit	Required

Web Article and Form Hero Images

File Type	PNG, GIF or JPG
Max File Size	250 KB or less
File Dimensions	1280x704
Animation	Not Allowed
Photo Credit	Required

Web Banner Ads

File Dimensions Web Page	728x90 and 300x250
File Type	PNG, GIF, JPG or HTML5
Animation	Allowed
Allows 3rd party Serving	Yes
Allows 3rd Party Tracking	Yes we accept only secure trackers

Facebook Post

Primary Text (1)	• Sentence text followed by #ad per Ad Policy. • Recommended text length: 125 characters max with spaces. • Text in your ad may be truncated.
Headline (1)	Recommended text length: 27 characters max with spaces.
Description (1, optional)	• Recommended text length: 30 characters max with spaces. • May not appear in all placements.
Display URL (1, optional)	• This is the URL that will be shown to people who see the ad. • Will automatically populate from Destination URL if a DISPLAY URL is not submitted.
Call to Action Button (1)	No Button, Learn More, Order Now, Get Access, Get Promotions, Get Quote, Apply Now, Listen Now, Book Now, Contact Us, Donate Now, Download, Get Offer, Get Showtimes, Get Updates, Send Message, Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More • If not specified, publisher will select the most appropriate button type.
Images	1080x1080 Click here for complete specs
Video	• 1080x1080 Click here for complete specs • 4:5 ratio (1080 x 1350) or 1:1 ratio (1080 x 1080) recommended for single-image and video ads.
3rd Party Tracking	• Click tags with tracking codes are allowed. • Impression tags not allowed per Facebook policy regarding use with custom audience lists.

Instagram Post

Images

1080x1080

Instagram Story