IAB StandardView All Units
What is it:
The 728x90 is part of the IAB Universal Ad Package (UAP). It runs throughout the AARP.org website appearing on desktop and tablet devices. The 728x90 can be designed as an expandable ad unit where it would appear only on desktop.
|IAB Specifications (incl. expandables)||Click Here|
|File Types||JPG, GIF, HTML5|
|3rd Party Serving||Yes we accept only secure ads|
|3rd Party Tracking||Yes we accept only secure trackers|
Length of animation must not exceed 15 seconds. No looping beyond 15 seconds.
Creative must have clearly defined borders so it is not confused with normal page content.
|Initial Max Weight||100 KB|