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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

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  • 728x90 Leaderboard

    What is it:

    The 728x90 is part of the IAB Universal Ad Package (UAP). It runs throughout the AARP.org website appearing on desktop and tablet devices. The 728x90 can be designed as an expandable ad unit where it would appear only on desktop.


    IAB Specifications (incl. expandables)Click Here
    File TypesJPG, PNG, GIF, HTML5
    3rd Party ServingYes we accept only secure ads
    3rd Party TrackingYes we accept only secure trackers
    Expandable DirectionDown

    Length of animation must not exceed 15 seconds. No looping beyond 15 seconds.


    Creative must have clearly defined borders so it is not confused with normal page content.

    Initial Max Weight100 KB