Digital Ad Specs

IAB Standard

300x250 Medium Rectangle
728x90 Leaderboard
300x600 Half Page
320x50 Smartphone Banner

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728x90 Leaderboard

What is it:

The 728x90 is part of the IAB Universal Ad Package (UAP). It runs throughout the AARP.org website appearing on desktop and tablet devices. The 728x90 can be designed as an expandable ad unit where it would appear only on desktop.

Creative is due 5 business days before launch date.

IABIAB Compliant HTML5 Capable

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Details

IAB Specifications (incl. expandables)	Click Here
File Types	JPG, GIF, HTML5
3rd Party Serving	Yes we accept only secure ads
3rd Party Tracking	Yes we accept only secure trackers
Expandable Direction	Down
Animation	Length of animation must not exceed 15 seconds. No looping beyond 15 seconds.
Borders	Creative must have clearly defined borders so it is not confused with normal page content.
Initial Max Weight	100 KB