Digital Ad Specs


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What is it:

The 728x90 is part of the IAB Universal Ad Package (UAP). It runs throughout the AARP.org website appearing on desktop and tablet devices. The 728x90 can be designed as an expandable ad unit where it would appear only on desktop. 

IAB Compliant        HTML5 Capable


Details

IAB Specifications (incl. expandables)Click Here
File TypesJPG, GIF, HTML5
3rd Party ServingYes we accept only secure ads
3rd Party TrackingYes we accept only secure trackers
Expandable DirectionDown
Animation

Length of animation must not exceed 15 seconds. No looping beyond 15 seconds.

Borders

Creative must have clearly defined borders so it is not confused with normal page content.

Initial Max Weight100 KB