Rates & Dates
AARP Media Solutions offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.
Rate base 22,500,000
| Unit | B & W | 4 Color |
| Page | $712,710 | $791,900 |
| 2/3 | 536,900 | 596,560 |
| 1/2 | 473,950 | 526,610 |
| 1/3 | 323,090 | 358,990 |
| 1/4 | 249,450 | 277,170 |
| Billboard | — | 237,690 |
| 2nd Cover | — | 910,690 |
| 3rd Cover | — | 871,090 |
| Back Cover | — | 950,280 |
Rate base 22,500,000
| Unit | 4 Color |
| Dutch Door | 1,598,300 |
| BRC | 791,900 |
| SSI | 1,187,900 |
| Free Standing Insert (FSI) (4 Pages) | 1,385,800 |
Rate base 22,500,000
| Unit | B & W | 4 Color |
| 66 lines x 2 columns | $125,500 | $139,440 |
| 66 lines | 62,750 | 69,720 |
| 32 lines | 32,180 | 35,760 |
Published: 10X / year
Rate Base: 22.5 Million
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Closing Dates and In-Home Estimates
National
| Issue | Ad Copy Clearance | Space/Material | Inserts |
| Jan/Feb | 10/26/20 | 11/2/20 | 10/26/20 |
| Mar | 12/23/20 | 12/30/20 | 12/23/20 |
| April | 1/26/21 | 2/1/21 | 1/25/21 |
| May | 2/22/21 | 3/1/21 | 2/22/21 |
| Jun | 3/25/21 | 4/1/21 | 3/25/21 |
| Jul/Aug | 4/23/21 | 4/30/21 | 4/23/21 |
| Sep | 6/24/21 | 7/1/21 | 6/24/21 |
| Oct | 7/26/21 | 8/2/21 | 7/26/21 |
| Nov | 8/25/21 | 9/1/21 | 8/25/21 |
| Dec | 9/24/21 | 10/1/21 | 9/24/21 |