Rates & Dates

AARP Media Sales offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

Rate base 22,500,000

Unit B & W 4 Color
Page $698,490  $776,100
2/3 526,190 584,660
1/2 464,500  516,110
1/3 316,650 351,830
1/4 244,480  271,640
Billboard $232,950
2nd Cover 892,520
3rd Cover 853,710
Back Cover 931,320
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Rate base 22,500,000

Unit 4 Color
Dutch Door 1,566,400
BRC 776,100
SSI  1,164,200
Free Standing Insert (FSI) (4 Pages) 1,358,200
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Rate base 11,250,000

Unit B & W 4 Color
Page $391,150 $434,620
1/2 260,120 289,020
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Rate base 22,500,000

Unit B & W 4 Color
66 lines $61,500  $68,330
32 lines 31,550  35,050
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Closing Dates and In-Home Estimates

National

Issue Ad Copy Clearance Space/Material Inserts
Jan/Feb 11/1/19 11/8/19 10/25/19
Mar 1/2/20 1/9/20 12/27/19
April 1/31/20 2/7/20 1/24/20
May 3/2/20 3/9/20 2/24/20
Jun 4/1/20 4/8/20 3/25/20
Jul/Aug 5/1/20 5/8/20 4/24/20
Sep 7/1/20 7/8/20 6/24/20
Oct 7/31/20 8/7/20 7/24/20
Nov 9/1/20 9/8/20 8/27/20
Dec 10/1/20 10/8/209 9/25/20

Insert Units—Dutch Door, BRC, SSI, FSI

Issue Ad Copy Clearance/Space Close
Jan/Feb 10/25/19
Mar 12/27/19
Apr 1/24/20
May 2/24/20
Jun 3/25/20
Jul/Aug 4/24/20
Sep 6/24/20
Oct 7/24/20
Nov 8/27/20
Dec 9/25/20