Rates & Dates
AARP Media Solutions offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.
Rate base 22,000,000
| Unit | B & W | 4 Color |
| Page | $739,240 | $821,380 |
| 2/3 | 556,890 | 618,770 |
| 1/2 | 491,600 | 546,220 |
| 1/3 | 335,120 | 372,360 |
| 1/4 | 258,730 | 287,480 |
| Billboard | — | 246,540 |
| 2nd Cover | — | 944,590 |
| 3rd Cover | — | 903,520 |
| Back Cover | — | 985,660 |
Rate base 22,500,000
| Unit | 4 Color |
| Dutch Door | $1,657,800 |
| BRC | 821,380 |
| SSI | 1,232,130 |
| Free Standing Insert (FSI) (4 Pages) | 1,437,410 |
Rate base 11,000,000
| Unit | B & W | 4 Color |
| Page | $413,970 | $459,970 |
| 1/2 | 275,290 | 305,880 |
Rate base 22,000,000
| Unit | B & W | 4 Color |
| 66 lines x 2 columns | $130,160 | $144,640 |
| 66 lines | 65,080 | 72,320 |
| 32 lines | 33,380 | 37,090 |
Published: 10X / year
Rate Base: 22 Million
Download Our 2023
Closing Dates and In-Home Estimates
National
| Issue | Ad Copy Clearance | Space/Material | Inserts |
| Jan/Feb | 11/1/22 | 11/8/22 | 10/25/22 |
| Mar | 1/2/23 | 1/9/23 | 12/26/22 |
| April | 2/1/23 | 2/8/23 | 1/25/23 |
| May | 3/1/23 | 3/8/23 | 2/22/23 |
| Jun | 3/31/23 | 4/7/23 | 3/24/23 |
| Jul/Aug | 5/1/23 | 5/8/23 | 4/24/23 |
| Sep | 6/30/23 | 7/7/23 | 6/23/23 |
| Oct | 8/1/23 | 8/8/23 | 7/25/23 |
| Nov | 9/1/23 | 9/8/23 | 8/25/23 |
| Dec | 9/29/23 | 10/6/23 | 9/22/23 |