Download Our Network
2026 Rates & Dates
AARP Media Advertising Network offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.
Rate base 19,500,000Unit B&W 4 Color Page $729,900 $811,000 2/3 $549,850 $610,950 1/2 $485,380 $539,320 1/3 $330,890 $367,650 1/4 $255,470 $283,850 Billboard – $243,430 2nd Cover – $932,650 3rd Cover – $892,100 Back Cover – $973,200
| Unit | B&W | 4 Color |
|---|---|---|
| Page | $729,900 | $811,000 |
| 2/3 | $549,850 | $610,950 |
| 1/2 | $485,380 | $539,320 |
| 1/3 | $330,890 | $367,650 |
| 1/4 | $255,470 | $283,850 |
| Billboard | – | $243,430 |
| 2nd Cover | – | $932,650 |
| 3rd Cover | – | $892,100 |
| Back Cover | – | $973,200 |
Rate base 19,500,000Unit B&W 4 Color Blow In BRC — $405,500 BRC — $811,000 SSI — $1,216,550
| Unit | B&W | 4 Color |
|---|---|---|
| Blow In BRC | — | $405,500 |
| BRC | — | $811,000 |
| SSI | — | $1,216,550 |
Rate base 9,750,000Unit B&W 4 Color Page $408,740 $454,160 1/2 $271,810 $302,020
| Unit | B&W | 4 Color |
|---|---|---|
| Page | $408,740 | $454,160 |
| 1/2 | $271,810 | $302,020 |
Rate base 19,500,000Unit B&W 4 Color 66 lines x 2 columns $128,520 $142,800 66 lines $64,260 $71,400 32 lines $32,960 $36,620
| Unit | B&W | 4 Color |
|---|---|---|
| 66 lines x 2 columns | $128,520 | $142,800 |
| 66 lines | $64,260 | $71,400 |
| 32 lines | $32,960 | $36,620 |
Rate Base: 19.5 Million
DOWNLOAD OUR 2026
Closing Dates and In-Home Estimates
National
| Issue | Ad Copy Clearance | Space/Material | Inserts |
|---|---|---|---|
| Jan/Feb | 10/27/25 | 11/3/25 | 10/20/25 |
| Mar/April | 12/23/25 | 1/2/26 | 12/19/25 |
| May/June | 2/23/26 | 3/2/26 | 2/17/26 |
| Jul/Aug | 4/24/26 | 5/1/26 | 4/17/26 |
| Sep/Oct | 6/24/26 | 7//1/26 | 6/17/26 |
| Nov/Dec | 8/21/26 | 8/28/26 | 8/14/26 |
In-Home Dates
| Issue | |
|---|---|
| Jan/Feb | 1/14/26–1/24/26 |
| Mar/April | 3/11/26–3/21/26 |
| May/June | 5/13/26–5/23/26 |
| Jul/Aug | 7/13/26–7/23/26 |
| Sep/Oct | 9/9/26–9/19/26 |
| Nov/Dec | 11/12/26–11/21/26 |
