Rates & Dates

AARP Media Sales offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

Rate base 23,000,000

Unit B & W 4 Color
Page $689,580  $766,200
2/3 519,480  577,200
1/2 458,570  509,520
1/3 312,610  347,340
1/4 241,350  268,170
Billboard $229,980
2nd Cover 881,130
3rd Cover 842,820
Back Cover 919,440
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Rate base 23,000,000

Unit 4 Color
Business Reply Card (BRC) $766,200
Dutch Door 1,546,400
Single Sheet Insert (SSI) 1,149,300
Free Standing Insert (FSI) (4 Pages) 1,340,900
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Rate base 11,500,000

Unit B & W 4 Color
Page $386,160 $429,070
1/2 256,800 285,330
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Rate base 23,000,000

Unit B & W 4 Color
66 lines $60,710 $67,450
32 lines 31,140 34,600
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Closing Dates and In-Home Estimates

National

Issue Ad Copy Clearance Space/Material Estimated In-Home
Jan/Feb 11/1/18 11/8/18 1/6-1/18
Mar 1/2/19 1/9/19 3/9–3/19
April 2/1/19 2/8/19 4/5–4/16
May 3/1/19 3/8/19 5/5–5/17
Jun 4/1/19 4/8/19 6/7–6/18
Jul/Aug 5/1/19 5/8/19 7/6–7/18
Sep 7/1/19 7/8/19 9/4–9/17
Oct 8/1/19 8/8/19 10/5–10/17
Nov 9/3/19 9/10/19 11/4–11/16
Dec 10/2/19 10/9/19 12/6–12/17

Insert Units—Dutch Door, BRC, SSI, FSI

Issue Ad Copy Clearance/Space Close
Jan/Feb 10/25/18
Mar 12/26/18
Apr 1/25/19
May 2/22/19
Jun 3/25/19
Jul/Aug 4/24/19
Sep 6/24/19
Oct 7/25/19
Nov 8/27/19
Dec 9/25/19