Rates & Dates
AARP Media Sales offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.
Rate base 23,000,000
| Unit | B & W | 4 Color |
| Page | $689,580 | $766,200 |
| 2/3 | 519,480 | 577,200 |
| 1/2 | 458,570 | 509,520 |
| 1/3 | 312,610 | 347,340 |
| 1/4 | 241,350 | 268,170 |
| Billboard | — | $229,980 |
| 2nd Cover | — | 881,130 |
| 3rd Cover | — | 842,820 |
| Back Cover | — | 919,440 |
Rate base 23,000,000
| Unit | 4 Color |
| Business Reply Card (BRC) | $766,200 |
| Dutch Door | 1,546,400 |
| Single Sheet Insert (SSI) | 1,149,300 |
| Free Standing Insert (FSI) (4 Pages) | 1,340,900 |
Rate base 11,500,000
| Unit | B & W | 4 Color |
| Page | $386,160 | $429,070 |
| 1/2 | 256,800 | 285,330 |
Rate base 23,000,000
| Unit | B & W | 4 Color |
| 66 lines | $60,710 | $67,450 |
| 32 lines | 31,140 | 34,600 |
Published: 10X / year
Rate Base: 23 Million
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Closing Dates and In-Home Estimates
National
| Issue | Ad Copy Clearance | Space/Material | Estimated In-Home |
| Jan/Feb | 11/1/18 | 11/8/18 | 1/6-1/18 |
| Mar | 1/2/19 | 1/9/19 | 3/9–3/19 |
| April | 2/1/19 | 2/8/19 | 4/5–4/16 |
| May | 3/1/19 | 3/8/19 | 5/5–5/17 |
| Jun | 4/1/19 | 4/8/19 | 6/7–6/18 |
| Jul/Aug | 5/1/19 | 5/8/19 | 7/6–7/18 |
| Sep | 7/1/19 | 7/8/19 | 9/4–9/17 |
| Oct | 8/1/19 | 8/8/19 | 10/5–10/17 |
| Nov | 9/3/19 | 9/10/19 | 11/4–11/16 |
| Dec | 10/2/19 | 10/9/19 | 12/6–12/17 |
Insert Units—Dutch Door, BRC, SSI, FSI
| Issue | Ad Copy Clearance/Space Close |
| Jan/Feb | 10/25/18 |
| Mar | 12/26/18 |
| Apr | 1/25/19 |
| May | 2/22/19 |
| Jun | 3/25/19 |
| Jul/Aug | 4/24/19 |
| Sep | 6/24/19 |
| Oct | 7/25/19 |
| Nov | 8/27/19 |
| Dec | 9/25/19 |