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Rates & Dates
AARP Media Advertising Network offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.
Rate base 21,500,000Unit B&W 4 Color Page $758,570 $842,850 2/3 571,450 634,950 1/2 504,450 560,500 1/3 343,880 382,090 1/4 265,500 295,000 Billboard – 252,990 2nd Cover – 969,280 3rd Cover – 927,140 Back Cover – 1,011,420
| Unit | B&W | 4 Color |
|---|---|---|
| Page | $758,570 | $842,850 |
| 2/3 | 571,450 | 634,950 |
| 1/2 | 504,450 | 560,500 |
| 1/3 | 343,880 | 382,090 |
| 1/4 | 265,500 | 295,000 |
| Billboard | – | 252,990 |
| 2nd Cover | – | 969,280 |
| 3rd Cover | – | 927,140 |
| Back Cover | – | 1,011,420 |
Rate base 21,500,000Unit B&W 4 Color BRC (blow in) – $421,430 BRC (hanger) – 842,850 SSI (hanger) – 1,264,330
| Unit | B&W | 4 Color |
|---|---|---|
| BRC (blow in) | – | $421,430 |
| BRC (hanger) | – | 842,850 |
| SSI (hanger) | – | 1,264,330 |
Rate base 10,750,000Unit B&W 4 Color Page $424,790 $471,990 1/2 282,490 313,870
| Unit | B&W | 4 Color |
|---|---|---|
| Page | $424,790 | $471,990 |
| 1/2 | 282,490 | 313,870 |
Rate base 21,500,000Unit B&W 4 Color 66 lines x 2 columns $133,570 $148,410 66 lines 66,790 74,210 32 lines 34,250 38,060
| Unit | B&W | 4 Color |
|---|---|---|
| 66 lines x 2 columns | $133,570 | $148,410 |
| 66 lines | 66,790 | 74,210 |
| 32 lines | 34,250 | 38,060 |
Published: 10x /year
Rate Base: 21.5 Million
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Closing Dates and In-Home Estimates
National
| Issue | Ad Copy Clearance | Space/Material | Inserts |
|---|---|---|---|
| Jan/Feb | 10/31/23 | 11/7/23 | 10/24/23 |
| Mar | 12/29/23 | 1/5/24 | 12/22/23 |
| April | 1/31/24 | 2/7/24 | 1/24/24 |
| May | 2/29/24 | 3/7/24 | 2/22/24 |
| Jun | 3/29/24 | 4/5/24 | 3/22/24 |
| Jul/Aug | 4/30/24 | 5/7/24 | 4/23/24 |
| Sep | 6/28/24 | 7/5/24 | 6/21/24 |
| Oct | 7/31/24 | 8/7/24 | 7/24/24 |
| Nov | 8/30/24 | 9/6/24 | 8/23/24 |
| Dec | 9/30/24 | 10/7/24 | 9/23/24 |
