Rates & Dates
AARP Media Solutions offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.
Rate base 22,500,000
| Unit | B & W | 4 Color |
| Page | $726,970 | $807,740 |
| 2/3 | 547,640 | 608,500 |
| 1/2 | 483,430 | 537,150 |
| 1/3 | 329,560 | 366,180 |
| 1/4 | 254,440 | 282,710 |
| Billboard | — | 242,450 |
| 2nd Cover | — | 928,900 |
| 3rd Cover | — | 888,510 |
| Back Cover | — | 969,290 |
Rate base 22,500,000
| Unit | 4 Color |
| Dutch Door | 1,630,270 |
| BRC | 807,740 |
| SSI | 1,211,660 |
| Free Standing Insert (FSI) (4 Pages) | 1,413,540 |
Rate base 22,500,000
| Unit | B & W | 4 Color |
| 66 lines x 2 columns | $128,010 | $142,230 |
| 66 lines | 64,000 | 71,110 |
| 32 lines | 32,830 | 36,480 |
Published: 10X / year
Rate Base: 22.5 Million
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Closing Dates and In-Home Estimates
National
| Issue | Ad Copy Clearance | Space/Material | Inserts |
| Jan/Feb | 11/1/21 | 11/8/21 | 10/25/21 |
| Mar | 12/31/21 | 1/7/22 | 12/24/21 |
| April | 2/1/22 | 2/8/22 | 1/25/22 |
| May | 3/1/22 | 3/8/21 | 2/22/22 |
| Jun | 4/1/22 | 4/8/22 | 3/25/22 |
| Jul/Aug | 5/2/22 | 5/9/22 | 4/25/22 |
| Sep | 7/1/22 | 7/8/22 | 6/24/22 |
| Oct | 8/1/22 | 8/8/22 | 7/25/22 |
| Nov | 9/1/22 | 9/8/22 | 8/25/22 |
| Dec | 9/30/22 | 10/7/22 | 9/23/22 |