Download Our Network
2025 Rates & Dates
AARP Media Advertising Network offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.
Rate base 21,500,000Unit B&W 4 Color Page $781,330 $868,140 2/3 $588,590 $654,000 1/2 $519,580 $577,310 1/3 $354,200 $393,560 1/4 $273,460 $303,850 Billboard – $260,580 2nd Cover – $998,360 3rd Cover – $954,950 Back Cover – $1,041,770
| Unit | B&W | 4 Color |
|---|---|---|
| Page | $781,330 | $868,140 |
| 2/3 | $588,590 | $654,000 |
| 1/2 | $519,580 | $577,310 |
| 1/3 | $354,200 | $393,560 |
| 1/4 | $273,460 | $303,850 |
| Billboard | – | $260,580 |
| 2nd Cover | – | $998,360 |
| 3rd Cover | – | $954,950 |
| Back Cover | – | $1,041,770 |
Rate base 21,500,000Unit B&W 4 Color Blow In BRC — $434,070 BRC — $868,140 SSI — $1,302,270 FSI (4 Pages) — $1,519,240
| Unit | B&W | 4 Color |
|---|---|---|
| Blow In BRC | — | $434,070 |
| BRC | — | $868,140 |
| SSI | — | $1,302,270 |
| FSI (4 Pages) | — | $1,519,240 |
Rate base 10,750,000Unit B&W 4 Color Page $437,540 $486,150 1/2 $290,960 $323,290
| Unit | B&W | 4 Color |
|---|---|---|
| Page | $437,540 | $486,150 |
| 1/2 | $290,960 | $323,290 |
Rate base 21,500,000Unit B&W 4 Color 66 lines x 2 columns $137,580 $152,860 66 lines $68,790 $76,430 32 lines $35,280 $39,200
| Unit | B&W | 4 Color |
|---|---|---|
| 66 lines x 2 columns | $137,580 | $152,860 |
| 66 lines | $68,790 | $76,430 |
| 32 lines | $35,280 | $39,200 |
Rate Base: 21.5 Million
DOWNLOAD OUR 2025
Closing Dates and In-Home Estimates
National
| Issue | Ad Copy Clearance | Space/Material | Inserts |
|---|---|---|---|
| Jan/Feb | 10/31/24 | 11/7/24 | 10/24/24 |
| Mar/April | 12/30/24 | 1/6/25 | 12/23/24 |
| May/June | 2/28/25 | 3/7/25 | 2/21/25 |
| Jul/Aug | 4/30/25 | 5/7/25 | 4/23/25 |
| Sep/Oct | 6/30/25 | 7/7/25 | 6/23/25 |
| Nov/Dec | 9/2/25 | 9/8/25 | 8/25/25 |
