Rates & Dates
AARP Media Sales offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.
Rate base 22,500,000
| Unit | B & W | 4 Color |
| Page | $698,490 | $776,100 |
| 2/3 | 526,190 | 584,660 |
| 1/2 | 464,500 | 516,110 |
| 1/3 | 316,650 | 351,830 |
| 1/4 | 244,480 | 271,640 |
| Billboard | — | $232,950 |
| 2nd Cover | — | 892,520 |
| 3rd Cover | — | 853,710 |
| Back Cover | — | 931,320 |
Rate base 22,500,000
| Unit | 4 Color |
| Dutch Door | 1,566,400 |
| BRC | 776,100 |
| SSI | 1,164,200 |
| Free Standing Insert (FSI) (4 Pages) | 1,358,200 |
Rate base 11,250,000
| Unit | B & W | 4 Color |
| Page | $391,150 | $434,620 |
| 1/2 | 260,120 | 289,020 |
Rate base 22,500,000
| Unit | B & W | 4 Color |
| 66 lines | $61,500 | $68,330 |
| 32 lines | 31,550 | 35,050 |
Published: 10X / year
Rate Base: 22.5 Million
Download
Closing Dates and In-Home Estimates
National
| Issue | Ad Copy Clearance | Space/Material | Inserts |
| Jan/Feb | 11/1/19 | 11/8/19 | 10/25/19 |
| Mar | 1/2/20 | 1/9/20 | 12/27/19 |
| April | 1/31/20 | 2/7/20 | 1/24/20 |
| May | 3/2/20 | 3/9/20 | 2/24/20 |
| Jun | 4/1/20 | 4/8/20 | 3/25/20 |
| Jul/Aug | 5/1/20 | 5/8/20 | 4/24/20 |
| Sep | 7/1/20 | 7/8/20 | 6/24/20 |
| Oct | 7/31/20 | 8/7/20 | 7/24/20 |
| Nov | 9/1/20 | 9/8/20 | 8/27/20 |
| Dec | 10/1/20 | 10/8/209 | 9/25/20 |
Insert Units—Dutch Door, BRC, SSI, FSI
| Issue | Ad Copy Clearance/Space Close |
| Jan/Feb | 10/25/19 |
| Mar | 12/27/19 |
| Apr | 1/24/20 |
| May | 2/24/20 |
| Jun | 3/25/20 |
| Jul/Aug | 4/24/20 |
| Sep | 6/24/20 |
| Oct | 7/24/20 |
| Nov | 8/27/20 |
| Dec | 9/25/20 |