Rates & Dates

AARP Media Solutions offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

Rate base 22,000,000

Unit B & W 4 Color
Page $739,240 $821,380
2/3 556,890 618,770
1/2 491,600 546,220
1/3 335,120 372,360
1/4 258,730 287,480
Billboard 246,540
2nd Cover 944,590
3rd Cover 903,520
Back Cover 985,660
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Rate base 22,500,000

Unit 4 Color
Dutch Door $1,657,800
BRC 821,380
SSI  1,232,130
Free Standing Insert (FSI) (4 Pages) 1,437,410
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Rate base 11,000,000

Unit B & W 4 Color
Page $413,970 $459,970
1/2 275,290 305,880
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Rate base 22,000,000

Unit B & W 4 Color
66 lines x 2 columns $130,160 $144,640
66 lines 65,080 72,320
32 lines 33,380 37,090
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Closing Dates and In-Home Estimates

National

Issue Ad Copy Clearance Space/Material Inserts
Jan/Feb 11/1/22 11/8/22 10/25/22
Mar 1/2/23 1/9/23 12/26/22
April 2/1/23 2/8/23 1/25/23
May 3/1/23 3/8/23 2/22/23
Jun 3/31/23 4/7/23 3/24/23
Jul/Aug 5/1/23 5/8/23 4/24/23
Sep 6/30/23 7/7/23 6/23/23
Oct 8/1/23 8/8/23 7/25/23
Nov 9/1/23 9/8/23 8/25/23
Dec 9/29/23 10/6/23 9/22/23