Rates & Dates

AARP Media Solutions offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

Rate base 22,500,000

Unit B & W 4 Color
Page $712,710 $791,900
2/3 536,900 596,560
1/2 473,950 526,610
1/3 323,090 358,990
1/4 249,450 277,170
Billboard 237,690
2nd Cover 910,690
3rd Cover 871,090
Back Cover 950,280
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Rate base 22,500,000

Unit 4 Color
Dutch Door 1,598,300
BRC 791,900
SSI  1,187,900
Free Standing Insert (FSI) (4 Pages) 1,385,800
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Rate base 11,250,000

Unit B & W 4 Color
Page 399,120 443,460
1/2 265,410 294,900
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Rate base 22,500,000

Unit B & W 4 Color
66 lines x 2 columns $125,500 $139,440
66 lines 62,750 69,720
32 lines 32,180 35,760
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Closing Dates and In-Home Estimates

National

Issue Ad Copy Clearance Space/Material Inserts
Jan/Feb 10/26/20 11/2/20 10/26/20
Mar 12/23/20 12/30/20 12/23/20
April 1/26/21 2/1/21 1/25/21
May 2/22/21 3/1/21 2/22/21
Jun 3/25/21 4/1/21 3/25/21
Jul/Aug 4/23/21 4/30/21 4/23/21
Sep 6/24/21 7/1/21 6/24/21
Oct 7/26/21 8/2/21 7/26/21
Nov 8/25/21 9/1/21 8/25/21
Dec 9/24/21 10/1/21 9/24/21