Rates & Dates

AARP Media Solutions offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

National - Rate base 22,500,000

UNIT B&W 4 COLOR
Page $692,650 $769,600
2/3 535,640 595,150
1/2 450,210 500,240
1/3 323,230 359,150
2nd Cover - 923,520
3rd Cover - 846,560
4th Cover - 1,000,490
Return to Editions

National Half-Circ - Rate base 11,250,000

UNIT B&W 4 COLOR
Page $387,880 $430,980
2/3 299,960 333,290
1/2 252,120 280,130
1/3 181,010 201,120
Return to Editions

California - Rate base 1,974,600

UNIT B&W 4 COLOR
Page $104,320 $115,910
1/2 67,810 75,340
1/3 48,680 54,090
Return to Editions

Capital - Rate base 1,287,100

UNIT B&W 4 COLOR
Page $67,370 $74,860
1/2 43,790 48,660
1/3 31,440 34,930
Return to Editions

East Central - Rate base 1,730,500

UNIT B&W 4 COLOR
Page $87,970 $97,740
1/2 57,180 63,530
1/3 41,050 45,610
Return to Editions

Florida - Rate base 1,702,400

UNIT B&W 4 COLOR
Page $89,940 $99,930
1/2 58,460 64,950
1/3 41,970 46,630
Return to Editions

Great Lakes - Rate base 3,006,300

UNIT B&W 4 COLOR
Page $136,340 $151,490
1/2 88,620 98,470
1/3 63,630 70,700
Return to Editions

Mid-Atlantic - Rate base 3,225,700

UNIT B&W 4 COLOR
Page $146,290 $162,540
1/2 95,090 105,650
1/3 68,270 75,850
Return to Editions

New England - Rate base 1,189,300

UNIT B&W 4 COLOR
Page $62,250 $69,170
1/2 40,460 44,960
1/3 29,050 32,280
Return to Editions

Pacific Northwest - Rate base 1,145,800

UNIT B&W 4 COLOR
Page $59,980 $66,640
1/2 38,980 43,320
1/3 27,990 31,100
Return to Editions

Pacific Southwest - Rate base 2,821,800

UNIT B&W 4 COLOR
Page $135,010 $150,010
1/2 87,760 97,510
1/3 63,000 70,000
Return to Editions

Southeast - Rate base 4,111,600

UNIT B&W 4 COLOR
Page $186,460 $207,180
1/2 121,200 134,670
1/3 87,020 96,680
Return to Editions

Southwest - Rate base 2,134,300

UNIT B&W 4 COLOR
Page $108,500 $120,550
1/2 70,520 78,360
1/3 50,630 56,260
Return to Editions

Texas - Rate base 1,351,400

UNIT B&W 4 COLOR
Page $71,400 $79,330
1/2 46,410 51,560
1/3 33,320 37,020
Return to Editions

West Central - Rate base 1,142,300

UNIT B&W 4 COLOR
Page $59,800 $66,440
1/2 38,870 43,190
1/3 27,900 31,010
Return to Editions

National - Rate base 4,250,000

UNIT B&W 4 COLOR
Page $175,810 $195,340
2/3 135,960 151,060
1/2 114,270 126,970
1/3 82,040 91,160
2nd Cover - 234,410
3rd Cover - 214,870
4th Cover - 253,940
Return to Editions

National Half-Circ - Rate base 2,125,000

UNIT B&W 4 COLOR
Page $98,450 $109,390
2/3 76,140 84,600
1/2 63,990 71,100
1/3 45,940 51,050
Return to Editions

California - Rate base 346,300

UNIT B&W 4 COLOR
Page $25,940 $28,820
1/2 16,860 18,730
1/3 12,100 13,450
Return to Editions

Capital - Rate base 258,200

UNIT B&W 4 COLOR
Page $19,150 $21,280
1/2 12,450 13,830
1/3 8,940 9,930
Return to Editions

East Central - Rate base 290,200

UNIT B&W 4 COLOR
Page $20,920 $23,240
1/2 13,600 15,110
1/3 9,760 10,850
Return to Editions

Florida - Rate base 283,500

UNIT B&W 4 COLOR
Page $21,240 $23,600
1/2 13,810 15,340
1/3 9,910 11,010
Return to Editions

Great Lakes - Rate base 526,300

UNIT B&W 4 COLOR
Page $33,840 $37,600
1/2 22,000 24,440
1/3 15,790 17,550
Return to Editions

Mid-Atlantic - Rate base 581,500

UNIT B&W 4 COLOR
Page $37,390 $41,540
1/2 24,300 27,000
1/3 17,450 19,390
Return to Editions

New England - Rate base 198,300

UNIT B&W 4 COLOR
Page $14,720 $16,350
1/2 9,560 10,630
1/3 6,870 7,630
Return to Editions

Pacific Northwest - Rate base 178,200

UNIT B&W 4 COLOR
Page $13,220 $14,690
1/2 8,590 9,550
1/3 6,170 6,860
Return to Editions

Pacific Southwest - Rate base 484,500

UNIT B&W 4 COLOR
Page $32,870 $36,520
1/2 21,360 23,740
1/3 15,340 17,040
Return to Editions

Southeast - Rate base 763,900

UNIT B&W 4 COLOR
Page $49,110 $54,570
1/2 31,920 35,470
1/3 22,920 25,470
Return to Editions

Southwest - Rate base 416,700

UNIT B&W 4 COLOR
Page $30,030 $33,370
1/2 19,520 21,690
1/3 14,020 15,570
Return to Editions

Texas - Rate base 273,900

UNIT B&W 4 COLOR
Page $20,520 $22,800
1/2 13,340 14,820
1/3 9,580 10,640
Return to Editions

West Central - Rate base 187,300

UNIT B&W 4 COLOR
Page $13,900 $15,440
1/2 9,030 10,040
1/3 6,480 7,210
Return to Editions

National - Rate base 7,250,000

UNIT B&W 4 COLOR
Page $277,070 $307,850
2/3 214,260 238,070
1/2 180,090 200,100
1/3 129,300 143,660
2nd Cover - 369,420
3rd Cover - 338,640
4th Cover - 400,210
Return to Editions

National Half-Circ - Rate base 3,625,000

UNIT B&W 4 COLOR
Page $155,160 $172,400
2/3 119,990 133,320
1/2 100,850 112,060
1/3 72,410 80,450
Return to Editions

California - Rate base 622,800

UNIT B&W 4 COLOR
Page $43,310 $48,120
1/2 28,150 31,280
1/3 20,210 22,460
Return to Editions

Capital - Rate base 414,000

UNIT B&W 4 COLOR
Page $28,520 $31,690
1/2 18,540 20,600
1/3 13,310 14,790
Return to Editions

East Central - Rate base 562,000

UNIT B&W 4 COLOR
Page $37,610 $41,790
1/2 24,450 27,160
1/3 17,550 19,500
Return to Editions

Florida - Rate base 512,500

UNIT B&W 4 COLOR
Page $35,640 $39,600
1/2 23,170 25,740
1/3 16,630 18,480
Return to Editions

Great Lakes - Rate base 1,010,900

UNIT B&W 4 COLOR
Page $60,350 $67,060
1/2 39,230 43,590
1/3 28,170 31,290
Return to Editions

Mid-Atlantic - Rate base 1,052,700

UNIT B&W 4 COLOR
Page $62,860 $69,840
1/2 40,860 45,400
1/3 29,330 32,590
Return to Editions

New England - Rate base 379,100

UNIT B&W 4 COLOR
Page $26,120 $29,020
1/2 16,980 18,860
1/3 12,190 13,540
Return to Editions

Pacific Northwest - Rate base 366,900

UNIT B&W 4 COLOR
Page $25,270 $28,080
1/2 16,430 18,250
1/3 11,790 13,100
Return to Editions

Pacific Southwest - Rate base 884,700

UNIT B&W 4 COLOR
Page $55,720 $61,910
1/2 36,220 40,240
1/3 26,000 28,890
Return to Editions

Southeast - Rate base 1,284,500

UNIT B&W 4 COLOR
Page $76,690 $85,210
1/2 49,850 55,390
1/3 35,790 39,760
Return to Editions

Southwest - Rate base 707,500

UNIT B&W 4 COLOR
Page $47,350 $52,610
1/2 30,780 34,200
1/3 22,100 24,550
Return to Editions

Texas - Rate base 451,400

UNIT B&W 4 COLOR
Page $31,390 $34,880
1/2 20,400 22,670
1/3 14,650 16,280
Return to Editions

West Central - Rate base 393,600

UNIT B&W 4 COLOR
Page $27,120 $30,130
1/2 17,630 19,580
1/3 12,650 14,060
Return to Editions

National - Rate base 11,000,000

UNIT B&W 4 COLOR
Page $345,710 $384,120
2/3 267,350 297,050
1/2 224,710 249,680
1/3 161,330 179,260
2nd Cover - 460,940
3rd Cover - 422,530
4th Cover - 499,360
Return to Editions

National Half-Circ - Rate base 5,500,000

UNIT B&W 4 COLOR
Page $193,600 $215,110
2/3 149,710 166,350
1/2 125,840 139,820
1/3 90,350 100,380
Return to Editions

California - Rate base 1,005,500

UNIT B&W 4 COLOR
Page $59,680 $66,310
1/2 38,790 43,100
1/3 27,850 30,940
Return to Editions

Capital - Rate base 614,900

UNIT B&W 4 COLOR
Page $36,150 $40,170
1/2 23,500 26,110
1/3 16,870 18,750
Return to Editions

East Central - Rate base 878,300

UNIT B&W 4 COLOR
Page $50,170 $55,740
1/2 32,610 36,230
1/3 23,410 26,010
Return to Editions

Florida - Rate base 906,400

UNIT B&W 4 COLOR
Page $53,800 $59,780
1/2 34,970 38,860
1/3 25,110 27,900
Return to Editions

Great Lakes - Rate base 1,469,100

UNIT B&W 4 COLOR
Page $74,860 $83,180
1/2 48,660 54,070
1/3 34,940 38,820
Return to Editions

Mid-Atlantic - Rate base 1,591,500

UNIT B&W 4 COLOR
Page $81,100 $90,110
1/2 52,710 58,570
1/3 37,850 42,050
Return to Editions

New England - Rate base 611,900

UNIT B&W 4 COLOR
Page $35,980 $39,980
1/2 23,390 25,990
1/3 16,790 18,660
Return to Editions

Pacific Northwest - Rate base 600,700

UNIT B&W 4 COLOR
Page $35,320 $39,240
1/2 22,960 25,510
1/3 16,480 18,310
Return to Editions

Pacific Southwest - Rate base 1,452,600

UNIT B&W 4 COLOR
Page $78,080 $86,760
1/2 50,750 56,390
1/3 36,440 40,490
Return to Editions

Southeast - Rate base 2,063,200

UNIT B&W 4 COLOR
Page $105,140 $116,820
1/2 68,340 75,930
1/3 49,060 54,520
Return to Editions

Southwest - Rate base 1,010,100

UNIT B&W 4 COLOR
Page $57,690 $64,100
1/2 37,500 41,670
1/3 26,920 29,910
Return to Editions

Texas - Rate base 626,100

UNIT B&W 4 COLOR
Page $37,160 $41,290
1/2 24,150 26,840
1/3 17,340 19,270
Return to Editions

West Central - Rate base 561,400

UNIT B&W 4 COLOR
Page $33,010 $36,680
1/2 21,460 23,840
1/3 15,410 17,120
Return to Editions

National - Rate base 11,500,000

UNIT B&W 4 COLOR
Page $408,870 $454,290
2/3 316,190 351,310
1/2 265,750 295,290
1/3 190,800 212,000
2nd Cover - 545,150
3rd Cover - 499,720
4th Cover - 590,580
Return to Editions

National Half-Circ - Rate base 5,750,000

UNIT B&W 4 COLOR
Page $228,960 $254,410
2/3 177,070 196,740
1/2 148,820 165,360
1/3 106,850 118,720
Return to Editions

California - Rate base 969,100

UNIT B&W 4 COLOR
Page $62,220 $69,130
1/2 40,440 44,930
1/3 29,030 32,260
Return to Editions

Capital - Rate base 672,200

UNIT B&W 4 COLOR
Page $42,740 $47,490
1/2 27,780 30,870
1/3 19,950 22,160
Return to Editions

East Central - Rate base 852,200

UNIT B&W 4 COLOR
Page $52,640 $58,490
1/2 34,220 38,020
1/3 24,570 27,300
Return to Editions

Florida - Rate base 796,000

UNIT B&W 4 COLOR
Page $51,100 $56,780
1/2 33,220 36,910
1/3 23,850 26,500
Return to Editions

Great Lakes - Rate base 1,537,200

UNIT B&W 4 COLOR
Page $84,730 $94,140
1/2 55,070 61,190
1/3 39,540 43,930
Return to Editions

Mid-Atlantic - Rate base 1,634,200

UNIT B&W 4 COLOR
Page $90,070 $100,080
1/2 58,550 65,050
1/3 42,030 46,700
Return to Editions

New England - Rate base 577,400

UNIT B&W 4 COLOR
Page $36,710 $40,790
1/2 23,860 26,510
1/3 17,130 19,040
Return to Editions

Pacific Northwest - Rate base 545,100

UNIT B&W 4 COLOR
Page $34,660 $38,510
1/2 22,530 25,030
1/3 16,170 17,970
Return to Editions

Pacific Southwest - Rate base 1,369,200

UNIT B&W 4 COLOR
Page $79,610 $88,450
1/2 51,740 57,490
1/3 37,150 41,280
Return to Editions

Southeast - Rate base 2,048,400

UNIT B&W 4 COLOR
Page $112,900 $125,440
1/2 73,380 81,540
1/3 52,680 58,540
Return to Editions

Southwest - Rate base 1,124,200

UNIT B&W 4 COLOR
Page $69,440 $77,150
1/2 45,130 50,150
1/3 32,400 36,000
Return to Editions

Texas - Rate base 725,300

UNIT B&W 4 COLOR
Page $46,570 $51,740
1/2 30,270 33,630
1/3 21,730 24,150
Return to Editions

West Central - Rate base 580,900

UNIT B&W 4 COLOR
Page $36,940 $41,040
1/2 24,010 26,680
1/3 17,240 19,150
Return to Editions

National - Rate base 18,250,000

UNIT B&W 4 COLOR
Page $576,600 $640,660
2/3 445,900 495,440
1/2 374,780 416,430
1/3 269,080 298,980
2nd Cover - 768,790
3rd Cover - 704,730
4th Cover - 832,870
Return to Editions

National Half-Circ - Rate base 9,125,000

UNIT B&W 4 COLOR
Page $322,900 $358,780
2/3 249,700 277,450
1/2 209,880 233,200
1/3 150,690 167,420
Return to Editions

California - Rate base 1,628,300

UNIT B&W 4 COLOR
Page $96,750 $107,500
1/2 62,890 69,880
1/3 45,150 50,170
Return to Editions

Capital - Rate base 1,028,900

UNIT B&W 4 COLOR
Page $60,550 $67,280
1/2 39,360 43,730
1/3 28,260 31,400
Return to Editions

East Central - Rate base 1,440,300

UNIT B&W 4 COLOR
Page $82,340 $91,490
1/2 53,520 59,470
1/3 38,430 42,700
Return to Editions

Florida - Rate base 1,418,900

UNIT B&W 4 COLOR
Page $84,310 $93,680
1/2 54,800 60,890
1/3 39,350 43,720
Return to Editions

Great Lakes - Rate base 2,480,000

UNIT B&W 4 COLOR
Page $126,510 $140,570
1/2 82,230 91,370
1/3 59,040 65,600
Return to Editions

Mid-Atlantic - Rate base 2,644,200

UNIT B&W 4 COLOR
Page $134,880 $149,870
1/2 87,670 97,420
1/3 62,950 69,940
Return to Editions

New England - Rate base 991,000

UNIT B&W 4 COLOR
Page $58,320 $64,800
1/2 37,910 42,120
1/3 27,220 30,240
Return to Editions

Pacific Northwest - Rate base 967,600

UNIT B&W 4 COLOR
Page $56,940 $63,270
1/2 37,010 41,130
1/3 26,570 29,530
Return to Editions

Pacific Southwest - Rate base 2,337,300

UNIT B&W 4 COLOR
Page $125,730 $139,700
1/2 81,720 90,810
1/3 58,670 65,190
Return to Editions

Southeast - Rate base 3,347,700

UNIT B&W 4 COLOR
Page $170,780 $189,750
1/2 111,000 123,340
1/3 79,700 88,550
Return to Editions

Southwest - Rate base 1,717,600

UNIT B&W 4 COLOR
Page $98,190 $109,100
1/2 63,820 70,920
1/3 45,820 50,910
Return to Editions

Texas - Rate base 1,077,500

UNIT B&W 4 COLOR
Page $64,030 $71,140
1/2 41,620 46,240
1/3 29,880 33,200
Return to Editions

West Central - Rate base 955,000

UNIT B&W 4 COLOR
Page $56,210 $62,450
1/2 36,530 40,590
1/3 26,230 29,140
Return to Editions

Closing Dates and In-Home Estimates

National

Issue Ad Copy
Clearance
Space/Material Inserts
Dec/Jan 10/1/20 10/8/20 9/24/20
Feb/Mar 11/24/20 12/1/20 11/17/20
Apr/May 2/1/21 2/8/21 1/25/21
Jun/Jul 4/1/21 4/8/21 3/25/21
Aug/Sep 6/1/21 6/8/21 5/25/21
Oct/Nov 8/2/21 8/9/21 7/26/21

National BRC

Issue Space/Ad Copy Clearance
Dec/Jan 9/24/20
Feb/Mar 11/17/20
Apr/May 1/25/21
Jun/Jul 3/25/21
Aug/Sep 5/25/21
Oct/Nov 7/26/21

Demographic Editions: In-Home Dates

Issue 50-59 60-69 70+ 50+
Dec
Jan
11/30-12/18 12/15-1/5 1/8-2/1 11/30-2/1
Feb
Mar
1/30-2/12 2/13-3/6 3/6-3/31 1/30-3/31
Apr
May
3/31-4/15 4/16-5/6 5/5-5/28 3/31-5/28
Jun
Jul
5/29-6/16 6/13-6/30 6/30-7/23 5/29-7/23
Aug
Sep
7/28-8/12 8/1-9/1 9/3-9/29 7/28-9/29
Oct
Nov
9/29-10/14 10/15-11/3 11/3-11/30 9/29-11/30

Regional/Test Markets/RealDeals

Issue Ad Copy Clearance Space/Material
Dec/Jan 9/24/20 10/1/20
Feb/Mar 11/17/20 11/24/20
Apr/May 1/25/21 2/1/21
Jun/Jul 3/25/21 4/1/21
Aug/Sep 5/25/21 6/1/21
Oct/Nov 7/26/21 8/2/21

Space close is one week prior to national space close