Rates & Dates

AARP Media Sales offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

National - Rate base 23,000,000

UNIT B&W 4 COLOR
Page $670,370 $744,800
2/3 518,410 576,010
1/2 435,730 484,150
1/3 312,830 347,600
1/6 167,590 186,220
2nd Cover - 893,820
3rd Cover - 819,330
4th Cover - 968,300
Return to Editions

National Half-Circ - Rate base 11,500,000

UNIT B&W 4 COLOR
Page $375,410 $417,120
2/3 290,310 322,560
1/2 244,020 271,130
1/3 175,190 194,660
Return to Editions

California - Rate base 2,015,600

UNIT B&W 4 COLOR
Page $100,810 $112,010
1/2 65,530 72,810
1/3 47,040 52,270
Return to Editions

Capital - Rate base 1,330,900

UNIT B&W 4 COLOR
Page $65,950 $73,280
1/2 42,870 47,630
1/3 30,780 34,200
Return to Editions

East Central - Rate base 1,833,400

UNIT B&W 4 COLOR
Page $88,250 $98,050
1/2 57,360 63,730
1/3 41,180 45,760
Return to Editions

Florida - Rate base 1,746,200

UNIT B&W 4 COLOR
Page $87,340 $97,040
1/2 56,770 63,080
1/3 40,760 45,290
Return to Editions

Great Lakes - Rate base 3,151,700

UNIT B&W 4 COLOR
Page $135,330 $150,370
1/2 87,970 97,740
1/3 63,160 70,170
Return to Editions

Mid-Atlantic - Rate base 3,409,700

UNIT B&W 4 COLOR
Page $146,410 $162,680
1/2 95,170 105,740
1/3 68,330 75,920
Return to Editions

New England - Rate base 1,253,500

UNIT B&W 4 COLOR
Page $62,120 $69,020
1/2 40,380 44,860
1/3 28,990 32,210
Return to Editions

Pacific Northwest - Rate base 1,179,500

UNIT B&W 4 COLOR
Page $58,450 $64,940
1/2 37,990 42,210
1/3 27,270 30,310
Return to Editions

Pacific Southwest - Rate base 2,856,600

UNIT B&W 4 COLOR
Page $129,390 $143,770
1/2 84,110 93,450
1/3 60,380 67,090
Return to Editions

Southeast - Rate base 4,268,400

UNIT B&W 4 COLOR
Page $183,290 $203,650
1/2 119,140 132,370
1/3 85,530 95,040
Return to Editions

Southwest - Rate base 2,290,700

UNIT B&W 4 COLOR
Page $110,260 $122,510
1/2 71,670 79,630
1/3 51,450 57,170
Return to Editions

Texas - Rate base 1,444,400

UNIT B&W 4 COLOR
Page $72,240 $80,270
1/2 46,960 52,180
1/3 33,710 37,460
Return to Editions

West Central - Rate base 1,199,500

UNIT B&W 4 COLOR
Page $59,440 $66,040
1/2 38,630 42,930
1/3 27,740 30,820
Return to Editions

National - Rate base 4,750,000

UNIT B&W 4 COLOR
Page $185,980 $206,640
2/3 143,820 159,800
1/2 120,880 134,320
1/3 86,790 96,430
1/6 46,490 51,660
2nd Cover - 247,970
3rd Cover - 227,300
4th Cover - 268,630
Return to Editions

National Half-Circ - Rate base 2,375,000

UNIT B&W 4 COLOR
Page $104,150 $115,720
2/3 80,540 89,490
1/2 67,700 75,220
1/3 48,600 54,000
Return to Editions

California - Rate base 384,400

UNIT B&W 4 COLOR
Page $27,250 $30,280
1/2 17,710 19,680
1/3 12,720 14,130
Return to Editions

Capital - Rate base 290,000

UNIT B&W 4 COLOR
Page $20,370 $22,630
1/2 13,240 14,710
1/3 9,500 10,560
Return to Editions

East Central - Rate base 332,100

UNIT B&W 4 COLOR
Page $22,650 $25,170
1/2 14,720 16,360
1/3 10,570 11,750
Return to Editions

Florida - Rate base 310,500

UNIT B&W 4 COLOR
Page $22,010 $24,460
1/2 14,310 15,900
1/3 10,270 11,410
Return to Editions

Great Lakes - Rate base 617,400

UNIT B&W 4 COLOR
Page $37,580 $41,750
1/2 24,420 27,140
1/3 17,540 19,480
Return to Editions

Mid-Atlantic - Rate base 677,400

UNIT B&W 4 COLOR
Page $41,230 $45,810
1/2 26,800 29,780
1/3 19,240 21,380
Return to Editions

New England - Rate base 231,700

UNIT B&W 4 COLOR
Page $16,270 $18,080
1/2 10,580 11,750
1/3 7,590 8,440
Return to Editions

Pacific Northwest - Rate base 200,100

UNIT B&W 4 COLOR
Page $14,050 $15,610
1/2 9,130 10,150
1/3 6,560 7,280
Return to Editions

Pacific Southwest - Rate base 530,200

UNIT B&W 4 COLOR
Page $34,040 $37,820
1/2 22,120 24,580
1/3 15,880 17,650
Return to Editions

Southeast - Rate base 835,900

UNIT B&W 4 COLOR
Page $50,870 $56,520
1/2 33,060 36,740
1/3 23,740 26,380
Return to Editions

Southwest - Rate base 473,800

UNIT B&W 4 COLOR
Page $32,320 $35,910
1/2 21,010 23,340
1/3 15,080 16,760
Return to Editions

Texas - Rate base 309,300

UNIT B&W 4 COLOR
Page $21,920 $24,360
1/2 14,250 15,830
1/3 10,230 11,370
Return to Editions

West Central - Rate base 221,900

UNIT B&W 4 COLOR
Page $15,580 $17,310
1/2 10,130 11,250
1/3 7,270 8,080
Return to Editions

National - Rate base 7,750,000

UNIT B&W 4 COLOR
Page $280,360 $311,510
2/3 216,810 240,900
1/2 182,230 202,480
1/3 130,830 145,370
1/6 70,090 77,880
2nd Cover - 373,810
3rd Cover - 342,660
4th Cover - 404,960
Return to Editions

National Half-Circ - Rate base 3,875,000

UNIT B&W 4 COLOR
Page $157,000 $174,450
2/3 121,410 134,900
1/2 102,050 113,390
1/3 73,270 81,410
Return to Editions

California - Rate base 653,700

UNIT B&W 4 COLOR
Page $43,030 $47,810
1/2 27,970 31,080
1/3 20,080 22,310
Return to Editions

Capital - Rate base 438,100

UNIT B&W 4 COLOR
Page $28,570 $31,740
1/2 18,570 20,630
1/3 13,330 14,810
Return to Editions

East Central - Rate base 621,800

UNIT B&W 4 COLOR
Page $39,380 $43,760
1/2 25,600 28,440
1/3 18,380 20,420
Return to Editions

Florida - Rate base 533,500

UNIT B&W 4 COLOR
Page $35,120 $39,020
1/2 22,830 25,360
1/3 16,390 18,210
Return to Editions

Great Lakes - Rate base 1,089,100

UNIT B&W 4 COLOR
Page $61,540 $68,380
1/2 40,000 44,450
1/3 28,720 31,910
Return to Editions

Mid-Atlantic - Rate base 1,120,300

UNIT B&W 4 COLOR
Page $63,310 $70,340
1/2 41,150 45,720
1/3 29,540 32,830
Return to Editions

New England - Rate base 406,400

UNIT B&W 4 COLOR
Page $26,500 $29,440
1/2 17,220 19,140
1/3 12,360 13,740
Return to Editions

Pacific Northwest - Rate base 396,200

UNIT B&W 4 COLOR
Page $25,830 $28,700
1/2 16,790 18,660
1/3 12,050 13,390
Return to Editions

Pacific Southwest - Rate base 922,900

UNIT B&W 4 COLOR
Page $55,020 $61,130
1/2 35,760 39,730
1/3 25,670 28,530
Return to Editions

Southeast - Rate base 1,368,400

UNIT B&W 4 COLOR
Page $77,330 $85,920
1/2 50,260 55,850
1/3 36,090 40,100
Return to Editions

Southwest - Rate base 773,600

UNIT B&W 4 COLOR
Page $49,010 $54,450
1/2 31,850 35,390
1/3 22,870 25,410
Return to Editions

Texas - Rate base 490,000

UNIT B&W 4 COLOR
Page $32,260 $35,840
1/2 20,970 23,300
1/3 15,050 16,730
Return to Editions

West Central - Rate base 426,400

UNIT B&W 4 COLOR
Page $27,800 $30,890
1/2 18,070 20,080
1/3 12,970 14,420
Return to Editions

National - Rate base 10,500,000

UNIT B&W 4 COLOR
Page $324,750 $360,830
2/3 251,140 279,040
1/2 211,090 234,540
1/3 151,550 168,390
1/6 81,190 90,210
2nd Cover - 433,000
3rd Cover - 396,910
4th Cover - 469,080
Return to Editions

National Half-Circ - Rate base 5,250,000

UNIT B&W 4 COLOR
Page $181,860 $202,060
2/3 140,640 156,260
1/2 118,210 131,340
1/3 84,870 94,300
Return to Editions

California - Rate base 977,500

UNIT B&W 4 COLOR
Page $55,970 $62,190
1/2 36,380 40,420
1/3 26,120 29,020
Return to Editions

Capital - Rate base 602,800

UNIT B&W 4 COLOR
Page $34,190 $37,990
1/2 22,220 24,690
1/3 15,960 17,730
Return to Editions

East Central - Rate base 879,500

UNIT B&W 4 COLOR
Page $48,460 $53,840
1/2 31,500 35,000
1/3 22,610 25,130
Return to Editions

Florida - Rate base 902,200

UNIT B&W 4 COLOR
Page $51,660 $57,400
1/2 33,580 37,310
1/3 24,110 26,790
Return to Editions

Great Lakes - Rate base 1,445,200

UNIT B&W 4 COLOR
Page $71,050 $78,940
1/2 46,180 51,310
1/3 33,150 36,840
Return to Editions

Mid-Atlantic - Rate base 1,612,000

UNIT B&W 4 COLOR
Page $79,250 $88,050
1/2 51,510 57,230
1/3 36,980 41,090
Return to Editions

New England - Rate base 615,400

UNIT B&W 4 COLOR
Page $34,900 $38,780
1/2 22,690 25,210
1/3 16,290 18,100
Return to Editions

Pacific Northwest - Rate base 583,200

UNIT B&W 4 COLOR
Page $33,080 $36,750
1/2 21,500 23,890
1/3 15,440 17,150
Return to Editions

Pacific Southwest - Rate base 1,403,500

UNIT B&W 4 COLOR
Page $72,780 $80,870
1/2 47,310 52,570
1/3 33,970 37,740
Return to Editions

Southeast - Rate base 2,064,100

UNIT B&W 4 COLOR
Page $101,470 $112,740
1/2 65,950 73,280
1/3 47,350 52,610
Return to Editions

Southwest - Rate base 1,043,300

UNIT B&W 4 COLOR
Page $57,480 $63,870
1/2 37,360 41,520
1/3 26,830 29,810
Return to Editions

Texas - Rate base 645,100

UNIT B&W 4 COLOR
Page $36,940 $41,040
1/2 24,010 26,680
1/3 17,240 19,150
Return to Editions

West Central - Rate base 551,200

UNIT B&W 4 COLOR
Page $31,270 $34,740
1/2 20,320 22,580
1/3 14,590 16,210
Return to Editions

National - Rate base 12,500,000

UNIT B&W 4 COLOR
Page $420,690 $467,420
2/3 325,320 361,470
1/2 273,440 303,830
1/3 196,320 218,130
1/6 105,170 116,860
2nd Cover - 560,910
3rd Cover - 514,160
4th Cover - 607,650
Return to Editions

National Half-Circ - Rate base 6,250,000

UNIT B&W 4 COLOR
Page $235,580 $261,760
2/3 182,180 202,420
1/2 153,130 170,150
1/3 109,940 122,150
Return to Editions

California - Rate base 1,038,100

UNIT B&W 4 COLOR
Page $63,080 $70,090
1/2 41,000 45,560
1/3 29,440 32,710
Return to Editions

Capital - Rate base 728,100

UNIT B&W 4 COLOR
Page $43,830 $48,700
1/2 28,490 31,660
1/3 20,450 22,730
Return to Editions

East Central - Rate base 953,900

UNIT B&W 4 COLOR
Page $55,770 $61,970
1/2 36,250 40,280
1/3 26,030 28,920
Return to Editions

Florida - Rate base 844,000

UNIT B&W 4 COLOR
Page $51,290 $56,990
1/2 33,340 37,040
1/3 23,940 26,600
Return to Editions

Great Lakes - Rate base 1,706,500

UNIT B&W 4 COLOR
Page $89,040 $98,930
1/2 57,870 64,300
1/3 41,550 46,170
Return to Editions

Mid-Atlantic - Rate base 1,797,700

UNIT B&W 4 COLOR
Page $93,790 $104,210
1/2 60,960 67,740
1/3 43,770 48,630
Return to Editions

New England - Rate base 638,100

UNIT B&W 4 COLOR
Page $38,410 $42,680
1/2 24,970 27,740
1/3 17,930 19,920
Return to Editions

Pacific Northwest - Rate base 596,300

UNIT B&W 4 COLOR
Page $35,890 $39,880
1/2 23,330 25,920
1/3 16,750 18,610
Return to Editions

Pacific Southwest - Rate base 1,453,100

UNIT B&W 4 COLOR
Page $79,970 $88,860
1/2 51,980 57,760
1/3 37,320 41,470
Return to Editions

Southeast - Rate base 2,204,300

UNIT B&W 4 COLOR
Page $115,000 $127,780
1/2 74,750 83,060
1/3 53,670 59,630
Return to Editions

Southwest - Rate base 1,247,400

UNIT B&W 4 COLOR
Page $72,940 $81,040
1/2 47,410 52,680
1/3 34,040 37,820
Return to Editions

Texas - Rate base 799,300

UNIT B&W 4 COLOR
Page $48,570 $53,970
1/2 31,570 35,080
1/3 22,670 25,190
Return to Editions

West Central - Rate base 648,300

UNIT B&W 4 COLOR
Page $39,020 $43,360
1/2 25,370 28,180
1/3 18,210 20,230
Return to Editions

National - Rate base 18,250,000

UNIT B&W 4 COLOR
Page $545,870 $606,520
2/3 422,140 469,040
1/2 354,810 394,240
1/3 254,730 283,040
1/6 136,470 151,630
2nd Cover - 727,820
3rd Cover - 667,170
4th Cover - 788,470
Return to Editions

National Half-Circ - Rate base 9,125,000

UNIT B&W 4 COLOR
Page $305,690 $339,650
2/3 236,400 262,660
1/2 198,700 220,770
1/3 142,660 158,510
Return to Editions

California - Rate base 1,631,200

UNIT B&W 4 COLOR
Page $91,760 $101,950
1/2 59,640 66,270
1/3 42,820 47,580
Return to Editions

Capital - Rate base 1,040,900

UNIT B&W 4 COLOR
Page $58,000 $64,440
1/2 37,700 41,890
1/3 27,060 30,070
Return to Editions

East Central - Rate base 1,501,300

UNIT B&W 4 COLOR
Page $81,240 $90,270
1/2 52,810 58,680
1/3 37,910 42,130
Return to Editions

Florida - Rate base 1,435,700

UNIT B&W 4 COLOR
Page $80,760 $89,730
1/2 52,490 58,320
1/3 37,690 41,870
Return to Editions

Great Lakes - Rate base 2,534,300

UNIT B&W 4 COLOR
Page $122,390 $135,990
1/2 79,550 88,390
1/3 57,120 63,460
Return to Editions

Mid-Atlantic - Rate base 2,732,300

UNIT B&W 4 COLOR
Page $131,960 $146,620
1/2 85,770 95,300
1/3 61,580 68,420
Return to Editions

New England - Rate base 1,021,800

UNIT B&W 4 COLOR
Page $56,930 $63,260
1/2 37,010 41,120
1/3 26,570 29,520
Return to Editions

Pacific Northwest - Rate base 979,400

UNIT B&W 4 COLOR
Page $54,570 $60,630
1/2 35,470 39,410
1/3 25,460 28,290
Return to Editions

Pacific Southwest - Rate base 2,326,400

UNIT B&W 4 COLOR
Page $118,490 $131,650
1/2 77,020 85,570
1/3 55,290 61,440
Return to Editions

Southeast - Rate base 3,432,500

UNIT B&W 4 COLOR
Page $165,770 $184,190
1/2 107,750 119,720
1/3 77,360 85,960
Return to Editions

Southwest - Rate base 1,816,900

UNIT B&W 4 COLOR
Page $98,330 $109,250
1/2 63,910 71,010
1/3 45,890 50,980
Return to Editions

Texas - Rate base 1,135,100

UNIT B&W 4 COLOR
Page $63,850 $70,940
1/2 41,500 46,110
1/3 29,790 33,110
Return to Editions

West Central - Rate base 977,600

UNIT B&W 4 COLOR
Page $54,470 $60,520
1/2 35,400 39,340
1/3 25,420 28,240
Return to Editions

Closing Dates and In-Home Estimates

National

Issue Ad Copy
Clearance
Space/Material In-Home
Dec/Jan 10/2/18 10/9/18 11/28-1/29
Feb/Mar 11/26/18 12/3/18 1/31/-3/31
Apr/May 2/1/19 2/8/19 4/1-5/24
Jun/Jul 4/1/19 4/8/19 5/30-7/24
Aug/Sep 5/31/19 6/7/19 7/29-9/27
Oct/Nov 8/1/19 8/8/19 9/30-11/24

National BRC

Issue Ad Copy Clearance/Space Close
Dec/Jan 9/25/18
Feb/Mar* 11/19/18
Apr/May* 1/25/19
Jun/Jul 3/25/19
Aug/Sep 5/24/19
Oct/Nov* 7/25/19

* Free Resources Issue

Demographic Editions: In-Home Dates

Issue 50-59 60-69 70+
Dec/Jan 11/28-12/18 12/13-1/3 1/5-1/29
Feb/Mar
1/31-2/18 2/12-3/8 3/5-3/31
Apr/May 4/1-4/18 4/12-5/3 4/28-5/24
Jun/Jul 5/30-6/17 6/10-6/30 6/25-7/24
Aug/Sep 7/29-8/15 8/10-9/2 8/27-9/27
Oct/Nov 9/30-10/18
10/12-11/4 10/29-11/24

Regional/Test Markets/RealDeals

Issue Ad Copy Clearance Space Close
Dec/Jan 9/25/18 10/2/18
Feb/Mar 11/19/18 11/26/18
Apr/May 1/25/19 2/1/19
Jun/Jul 3/25/19 4/1/19
Aug/Sep 5/24/19 5/31/19
Oct/Nov 7/25/19 8/1/19

Space close is one week prior to national space close