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    Rates & Dates

    AARP Media Advertising Network offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

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    Targeting - National Targeting - National Half-Circ Targeting - California Targeting - Capital Targeting - East Central Targeting - Florida Targeting - Great Lakes Targeting - Mid-Atlantic Targeting - New England Targeting - Pacific Northwest Targeting - Pacific Southwest Targeting - Southeast Targeting - Southwest Targeting - Texas Targeting - West Central
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    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    National - Rate base 22,000,000

    UnitB&W4 Color
    Page$715,840$795,360
    2/3553,570615,070
    1/2465,280516,980
    1/3334,050371,170
    2nd Cover954,430
    3rd Cover874,900
    4th Cover1,033,980

    National - Rate base 4,000,000

    UnitB&W4 Color
    Page$172,070$191,190
    2/3133,070147,850
    1/2111,840124,270
    1/380,30089,220
    2nd Cover-229,430
    3rd Cover-210,310
    4th Cover-248,550

    National - Rate base 6,750,000

    UnitB&W4 Color
    Page$273,630$304,030
    2/3211,600235,110
    1/2177,850197,620
    1/3127,690141,880
    2nd Cover-364,840
    3rd Cover-334,430
    4th Cover-395,240

    National - Rate base 11,250,000

    UnitB&W4 Color
    Page$375,070$416,740
    2/3290,050322,270
    1/2243,790270,880
    1/3175,030194,480
    2nd Cover-500,090
    3rd Cover-458,410
    4th Cover-541,770

    National - Rate base 10,750,000

    UnitB&W4 Color
    Page$402,580$447,300
    2/3311,320345,910
    1/2261,670290,750
    1/3187,870208,740
    2nd Cover-536,760
    3rd Cover-492,030
    4th Cover-581,500

    National - Rate base 18,000,000

    UnitB&W4 Color
    Page$603,200$670,210
    2/3466,470518,290
    1/2392,070435,640
    1/3281,490312,770
    2nd Cover-804,250
    3rd Cover-737,230
    4th Cover-871,280

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    National Half-Circ - Rate base 11,000,000

    UnitB&W4 Color
    Page$400,920$445,460
    2/3310,040344,480
    1/2260,590289,550
    1/3187,090207,880

    National Half-Circ - Rate base 2,000,000

    UnitB&W4 Color
    Page$96,360$107,070
    2/374,52082,800
    1/262,63069,600
    1/344,97049,970

    National Half-Circ - Rate base 3,375,000

    UnitB&W4 Color
    Page$153,250$170,270
    2/3118,510131,670
    1/299,610110,680
    1/371,51079,460

    National Half-Circ - Rate base 5,625,000

    UnitB&W4 Color
    Page$210,050$233,380
    2/3162,430180,480
    1/2136,520151,700
    1/398,020108,910

    National Half-Circ - Rate base 5,375,000

    UnitB&W4 Color
    Page$225,470$250,520
    2/3174,360193,730
    1/2146,550162,840
    1/3105,220116,910

    National Half-Circ - Rate base 9,000,000

    UnitB&W4 Color
    Page$337,850$375,380
    2/3261,260290,290
    1/2219,590244,000
    1/3157,660175,180

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    California - Rate base 1,886,700

    UnitB&W4 Color
    Page$105,381$117,090
    1/268,49876,109
    1/349,17854,642

    California - Rate base 350,300

    UnitB&W4 Color
    Page$27,288$30,320
    1/217,73719,708
    1/312,73414,149

    California - Rate base 516,900

    UnitB&W4 Color
    Page$38,133$42,370
    1/224,78627,541
    1/317,79519,773

    California - Rate base 1,019,500

    UnitB&W4 Color
    Page$64,188$71,320
    1/241,72246,358
    1/329,95433,283

    California - Rate base 867,200

    UnitB&W4 Color
    Page$58,644$65,160
    1/238,11942,354
    1/327,36730,408

    California - Rate base 1,536,400

    UnitB&W4 Color
    Page$96,831$107,590
    1/262,94069,934
    1/345,18850,209

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Capital - Rate base 1,248,800

    UnitB&W4 Color
    Page$69,102$76,780
    1/244,91649,907
    1/332,24835,831

    Capital - Rate base 245,700

    UnitB&W4 Color
    Page$18,954$21,060
    1/212,32013,689
    1/38,8459,828

    Capital - Rate base 371,600

    UnitB&W4 Color
    Page$27,153$30,170
    1/217,64919,611
    1/312,67114,079

    Capital - Rate base 631,500

    UnitB&W4 Color
    Page$39,393$43,770
    1/225,60528,451
    1/318,38320,426

    Capital - Rate base 617,300

    UnitB&W4 Color
    Page$41,346$45,940
    1/226,87529,861
    1/319,29521,439

    Capital - Rate base 1,003,100

    UnitB&W4 Color
    Page$62,631$69,590
    1/240,71045,234
    1/329,22832,475

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    East Central - Rate base 1,672,600

    UnitB&W4 Color
    Page$89,883$99,870
    1/258,42464,916
    1/341,94546,606

    East Central - Rate base 282,900

    UnitB&W4 Color
    Page$21,204$23,560
    1/213,78315,314
    1/39,89510,995

    East Central - Rate base 490,600

    UnitB&W4 Color
    Page$34,830$38,700
    1/222,64025,155
    1/316,25418,060

    East Central - Rate base 899,100

    UnitB&W4 Color
    Page$54,477$60,530
    1/235,41039,345
    1/325,42328,247

    East Central - Rate base 773,500

    UnitB&W4 Color
    Page$50,328$55,920
    1/232,71336,348
    1/323,48626,096

    East Central - Rate base 1,389,700

    UnitB&W4 Color
    Page$84,276$93,640
    1/254,77960,866
    1/339,32943,699

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Florida - Rate base 1,680,000

    UnitB&W4 Color
    Page$93,834$104,260
    1/260,99267,769
    1/343,78948,655

    Florida - Rate base 291,000

    UnitB&W4 Color
    Page$22,671$25,190
    1/214,73616,374
    1/310,58011,755

    Florida - Rate base 466,200

    UnitB&W4 Color
    Page$34,389$38,210
    1/222,35324,837
    1/316,04817,831

    Florida - Rate base 922,800

    UnitB&W4 Color
    Page$58,104$64,560
    1/237,76841,964
    1/327,11530,128

    Florida - Rate base 757,200

    UnitB&W4 Color
    Page$51,210$56,900
    1/233,28736,985
    1/323,89826,553

    Florida - Rate base 1,389,000

    UnitB&W4 Color
    Page$87,543$97,270
    1/256,90363,226
    1/340,85345,393

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Great Lakes - Rate base 2,882,600

    UnitB&W4 Color
    Page$138,204$153,560
    1/289,83399,814
    1/364,49571,661

    Great Lakes - Rate base 498,000

    UnitB&W4 Color
    Page$33,300$37,000
    1/221,64524,050
    1/315,54017,267

    Great Lakes - Rate base 885,600

    UnitB&W4 Color
    Page$56,097$62,330
    1/236,46340,515
    1/326,17929,087

    Great Lakes - Rate base 1,499,000

    UnitB&W4 Color
    Page$81,027$90,030
    1/252,66858,520
    1/337,81342,014

    Great Lakes - Rate base 1,383,600

    UnitB&W4 Color
    Page$80,334$89,260
    1/252,21758,019
    1/337,48941,655

    Great Lakes - Rate base 2,384,600

    UnitB&W4 Color
    Page$129,024$143,360
    1/283,86693,184
    1/360,21166,901

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Mid-Atlantic - Rate base 3,088,500

    UnitB&W4 Color
    Page$148,068$164,520
    1/296,244106,938
    1/369,09876,776

    Mid-Atlantic - Rate base 535,000

    UnitB&W4 Color
    Page$35,775$39,750
    1/223,25425,838
    1/316,69518,550

    Mid-Atlantic - Rate base 921,600

    UnitB&W4 Color
    Page$58,374$64,860
    1/237,94342,159
    1/327,24130,268

    Mid-Atlantic - Rate base 1,631,900

    UnitB&W4 Color
    Page$88,209$98,010
    1/257,33663,707
    1/341,16445,738

    Mid-Atlantic - Rate base 1,456,600

    UnitB&W4 Color
    Page$84,573$93,970
    1/254,97261,081
    1/339,46743,853

    Mid-Atlantic - Rate base 2,553,500

    UnitB&W4 Color
    Page$138,168$153,520
    1/289,80999,788
    1/364,47871,643

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    New England - Rate base 1,167,700

    UnitB&W4 Color
    Page$64,611$71,790
    1/241,99746,664
    1/330,15233,502

    New England - Rate base 183,800

    UnitB&W4 Color
    Page$14,184$15,760
    1/29,22010,244
    1/36,6197,355

    New England - Rate base 361,700

    UnitB&W4 Color
    Page$26,433$29,370
    1/217,18119,091
    1/312,33513,706

    New England - Rate base 622,200

    UnitB&W4 Color
    Page$38,808$43,120
    1/225,22528,028
    1/318,11020,123

    New England - Rate base 545,500

    UnitB&W4 Color
    Page$36,540$40,600
    1/223,75126,390
    1/317,05218,947

    New England - Rate base 983,900

    UnitB&W4 Color
    Page$61,425$68,250
    1/239,92644,363
    1/328,66531,850

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Pacific Northwest - Rate base 1,101,300

    UnitB&W4 Color
    Page$60,939$67,710
    1/239,61044,012
    1/328,43831,598

    Pacific Northwest - Rate base 177,000

    UnitB&W4 Color
    Page$13,653$15,170
    1/28,8749,861
    1/36,3717,079

    Pacific Northwest - Rate base 312,600

    UnitB&W4 Color
    Page$22,842$25,380
    1/214,84716,497
    1/310,66011,844

    Pacific Northwest - Rate base 611,700

    UnitB&W4 Color
    Page$38,160$42,400
    1/224,80427,560
    1/317,80819,787

    Pacific Northwest - Rate base 489,600

    UnitB&W4 Color
    Page$32,796$36,440
    1/221,31723,686
    1/315,30517,005

    Pacific Northwest - Rate base 924,300

    UnitB&W4 Color
    Page$57,708$64,120
    1/237,51041,678
    1/326,93029,923

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Pacific Southwest - Rate base 2,709,500

    UnitB&W4 Color
    Page$137,025$152,250
    1/289,06698,963
    1/363,94571,050

    Pacific Southwest - Rate base 483,600

    UnitB&W4 Color
    Page$34,110$37,900
    1/222,17224,635
    1/315,91817,687

    Pacific Southwest - Rate base 752,700

    UnitB&W4 Color
    Page$50,292$55,880
    1/232,69036,322
    1/323,47026,077

    Pacific Southwest - Rate base 1,473,200

    UnitB&W4 Color
    Page$84,006$93,340
    1/254,60460,671
    1/339,20343,559

    Pacific Southwest - Rate base 1,236,300

    UnitB&W4 Color
    Page$75,717$84,130
    1/249,21654,685
    1/335,33539,261

    Pacific Southwest - Rate base 2,225,900

    UnitB&W4 Color
    Page$127,026$141,140
    1/282,56791,741
    1/359,27965,865

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Southeast - Rate base 4,087,500

    UnitB&W4 Color
    Page$195,966$217,740
    1/2127,378141,531
    1/391,451101,612

    Southeast - Rate base 802,800

    UnitB&W4 Color
    Page$53,685$59,650
    1/234,89538,773
    1/325,05327,837

    Southeast - Rate base 1,162,800

    UnitB&W4 Color
    Page$73,656$81,840
    1/247,87653,196
    1/334,37338,192

    Southeast - Rate base 2,121,900

    UnitB&W4 Color
    Page$114,696$127,440
    1/274,55282,836
    1/353,52559,472

    Southeast - Rate base 1,965,600

    UnitB&W4 Color
    Page$114,120$126,800
    1/274,17882,420
    1/353,25659,173

    Southeast - Rate base 3,284,700

    UnitB&W4 Color
    Page$177,732$197,480
    1/2115,526128,362
    1/382,94292,157

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Southwest - Rate base 2,146,700

    UnitB&W4 Color
    Page$115,362$128,180
    1/274,98583,317
    1/353,83659,817

    Southwest - Rate base 449,400

    UnitB&W4 Color
    Page$33,678$37,420
    1/221,89124,323
    1/315,71617,463

    Southwest - Rate base 656,800

    UnitB&W4 Color
    Page$46,629$51,810
    1/230,30933,677
    1/321,76024,178

    Southwest - Rate base 1,040,500

    UnitB&W4 Color
    Page$63,045$70,050
    1/240,97945,533
    1/329,42132,690

    Southwest - Rate base 1,106,200

    UnitB&W4 Color
    Page$71,973$79,970
    1/246,78251,981
    1/333,58737,319

    Southwest - Rate base 1,697,300

    UnitB&W4 Color
    Page$102,924$114,360
    1/266,90174,334
    1/348,03153,368

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Texas - Rate base 1,378,600

    UnitB&W4 Color
    Page$77,004$85,560
    1/250,05355,614
    1/335,93539,928

    Texas - Rate base 306,500

    UnitB&W4 Color
    Page$23,877$26,530
    1/215,52017,245
    1/311,14312,381

    Texas - Rate base 433,400

    UnitB&W4 Color
    Page$31,977$35,530
    1/220,78523,095
    1/314,92316,581

    Texas - Rate base 638,700

    UnitB&W4 Color
    Page$40,212$44,680
    1/226,13829,042
    1/318,76620,851

    Texas - Rate base 739,900

    UnitB&W4 Color
    Page$50,040$55,600
    1/232,52636,140
    1/323,35225,947

    Texas - Rate base 1,072,100

    UnitB&W4 Color
    Page$67,572$75,080
    1/243,92248,802
    1/331,53435,037

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    West Central - Rate base 1,072,000

    UnitB&W4 Color
    Page$59,319$65,910
    1/238,55742,842
    1/327,68230,758

    West Central - Rate base 172,000

    UnitB&W4 Color
    Page$13,275$14,750
    1/28,6299,588
    1/36,1956,883

    West Central - Rate base 337,400

    UnitB&W4 Color
    Page$24,651$27,390
    1/216,02317,804
    1/311,50412,782

    West Central - Rate base 562,600

    UnitB&W4 Color
    Page$35,091$38,990
    1/222,80925,344
    1/316,37618,195

    West Central - Rate base 509,400

    UnitB&W4 Color
    Page$34,119$37,910
    1/222,17724,642
    1/315,92217,691

    West Central - Rate base 900,000

    UnitB&W4 Color
    Page$56,187$62,430
    1/236,52240,580
    1/326,22129,134

    Screen Shot 2023 02 27 at 5 01 51 PM

    Published: Bimonthly
    Rate Base: 22 Million

    DOWNLOAD OUR 2023

    Closing Dates and In-Home Estimates

    National

    IssueAd Copy ClearanceSpace/MaterialInserts
    Dec/Jan9/30/2210/7/229/23/22
    Feb/Mar*11/23/2212/1/2211/17/22
    Apr/May*2/1/232/8/231/25/23
    Jun/Jul3/31/234/7/233/24/23
    Aug/Sep6/1/236/8/235/25/23
    Oct/Nov*8/1/238/8/237/25/23

    Cancellation date is space closing date. * ShopIt Now

    National BRC

    IssueAd Copy ClearanceSpace/Material
    Dec/Jan9/23/229/30/22
    Feb/Mar11/17/2211/23/22
    Apr/May1/25/232/1/23
    Jun/Jul3/24/233/31/23
    Aug/Sep5/25/236/1/23
    Oct/Nov7/25/238/1/23

    Space close is one week prior to national space close

    Demographic Editions: In-Home Dates

    Issue50-5960-6970+50+
    Dec/Jan11/26–12/912/9–12/2912/30–1/3011/26–1/30
    Feb/Mar1/27–2/112/8–3/12/28–3/281/27–3/28
    Apr/May3/25–4/104/8–4/294/28–5/253/25–5/25
    Jun/Jul5/24–6/76/7–6/286/27–7/265/24–7/26
    Aug/Sep7/28–8/128/9–8/308/29–9/277/28–9/27
    Oct/Nov9/25–10/910/6–10/2610/25–11/229/25–11/22

    Regional/Test Markets/RealDeals

    IssueAd Copy ClearanceSpace/Material
    Dec/Jan9/16/229/23/22
    Feb/Mar11/10/2211/17/22
    Apr/May1/18/231/25/23
    Jun/Jul3/17/233/24/23
    Aug/Sep5/18/235/25/23
    Oct/Nov7/18/237/25/23

    Space close is two weeks prior to national space close

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