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    2025 Rates & Dates

    AARP Media Advertising Network offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

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    Targeting - National Targeting - National Half-Circ Targeting - California Targeting - Capital Targeting - East Central Targeting - Florida Targeting - Great Lakes Targeting - Mid-Atlantic Targeting - New England Targeting - Pacific Northwest Targeting - Pacific Southwest Targeting - Southeast Targeting - Southwest Targeting - Texas Targeting - West Central
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    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    National - Rate base 21,500,000

    UnitB&W4 Color
    Page$756,580$840,630
    2/3585,080650,080
    1/2491,760546,410
    1/3353,060392,300
    2nd Cover-1,008,760
    3rd Cover-924,690
    4th Cover-1,092,830

    National - Rate base 4,000,000

    UnitB&W4 Color
    Page$186,100$206,770
    2/3143,910159,900
    1/2120,960134,400
    1/386,84096,490
    2nd Cover-248,120
    3rd Cover-227,450
    4th Cover-268,800

    National - Rate base 6,000,000

    UnitB&W4 Color
    Page$263,050$292,270
    2/3203,420226,020
    1/2170,970189,980
    1/3122,750136,390
    2nd Cover-350,720
    3rd Cover-321,500
    4th Cover-379,960

    National - Rate base 11,500,000

    UnitB&W4 Color
    Page$414,650$460,720
    2/3320,660356,290
    1/2269,520299,470
    1/3193,500215,000
    2nd Cover-552,860
    3rd Cover-506,790
    4th Cover-598,940

    National - Rate base 10,000,000

    UnitB&W4 Color
    Page$404,540$449,480
    2/3312,840347,590
    1/2262,940292,160
    1/3188,780209,760
    2nd Cover-539,380
    3rd Cover-494,430
    4th Cover-584,330

    National - Rate base 17,500,000

    UnitB&W4 Color
    Page$634,240$704,700
    2/3490,470544,960
    1/2412,240458,060
    1/3295,970328,860
    2nd Cover-845,640
    3rd Cover-775,170
    4th Cover-916,120

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    National Half-Circ - Rate base 10,750,000

    UnitB&W4 Color
    Page$423,740$470,810
    2/3327,680364,090
    1/2275,420306,030
    1/3197,740219,710

    National Half-Circ - Rate base 2,000,000

    UnitB&W4 Color
    Page$104,210$115,790
    2/380,59089,540
    1/267,74075,260
    1/348,63054,040

    National Half-Circ - Rate base 3,000,000

    UnitB&W4 Color
    Page$147,320$163,690
    2/3113,930126,590
    1/295,760106,400
    1/368,75076,390

    National Half-Circ - Rate base 5,750,000

    UnitB&W4 Color
    Page$232,210$258,010
    2/3179,570199,530
    1/2150,930167,710
    1/3108,360120,410

    National Half-Circ - Rate base 5,000,000

    UnitB&W4 Color
    Page$226,570$251,740
    2/3175,210194,680
    1/2147,270163,630
    1/3105,730117,480

    National Half-Circ - Rate base 8,750,000

    UnitB&W4 Color
    Page$355,240$394,700
    2/3274,710305,230
    1/2230,900256,560
    1/3165,770184,200

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    California - Rate base 1,922,000

    UnitB&W4 Color
    Page$116,091$128,990
    1/275,45983,844
    1/354,17660,195

    California - Rate base 373,000

    UnitB&W4 Color
    Page$31,428$34,920
    1/220,42822,698
    1/314,66616,296

    California - Rate base 522,000

    UnitB&W4 Color
    Page$41,652$46,280
    1/227,07430,082
    1/319,43821,597

    California - Rate base 1,027,000

    UnitB&W4 Color
    Page$69,930$77,700
    1/245,45550,505
    1/332,63436,260

    California - Rate base 895,000

    UnitB&W4 Color
    Page$65,466$72,740
    1/242,55347,281
    1/330,55133,945

    California - Rate base 1,549,000

    UnitB&W4 Color
    Page$105,588$117,320
    1/268,63276,258
    1/349,27454,749

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Capital - Rate base 1,214,000

    UnitB&W4 Color
    Page$72,648$80,720
    1/247,22152,468
    1/333,90237,669

    Capital - Rate base 236,000

    UnitB&W4 Color
    Page$19,692$21,880
    1/212,80014,222
    1/39,19010,211

    Capital - Rate base 337,000

    UnitB&W4 Color
    Page$26,631$29,590
    1/217,31019,234
    1/312,42813,809

    Capital - Rate base 641,000

    UnitB&W4 Color
    Page$43,245$48,050
    1/228,10931,233
    1/320,18122,423

    Capital - Rate base 573,000

    UnitB&W4 Color
    Page$41,508$46,120
    1/226,98029,978
    1/319,37021,523

    Capital - Rate base 978,000

    UnitB&W4 Color
    Page$66,042$73,380
    1/242,92747,697
    1/330,82034,244

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    East Central - Rate base 1,626,000

    UnitB&W4 Color
    Page$94,509$105,010
    1/261,43168,257
    1/344,10449,005

    East Central - Rate base 275,000

    UnitB&W4 Color
    Page$22,284$24,760
    1/214,48516,094
    1/310,39911,555

    East Central - Rate base 453,000

    UnitB&W4 Color
    Page$34,776$38,640
    1/222,60425,116
    1/316,22918,032

    East Central - Rate base 898,000

    UnitB&W4 Color
    Page$58,842$65,380
    1/238,24742,497
    1/327,46030,511

    East Central - Rate base 728,000

    UnitB&W4 Color
    Page$51,228$56,920
    1/233,29836,998
    1/323,90626,563

    East Central - Rate base 1,351,000

    UnitB&W4 Color
    Page$88,605$98,450
    1/257,59363,993
    1/341,34945,943

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Florida - Rate base 1,740,000

    UnitB&W4 Color
    Page$105,093$116,770
    1/268,31075,901
    1/349,04354,493

    Florida - Rate base 334,000

    UnitB&W4 Color
    Page$28,143$31,270
    1/218,29320,326
    1/313,13314,593

    Florida - Rate base 475,000

    UnitB&W4 Color
    Page$37,899$42,110
    1/224,63427,372
    1/317,68619,651

    Florida - Rate base 931,000

    UnitB&W4 Color
    Page$63,396$70,440
    1/241,20745,786
    1/329,58532,872

    Florida - Rate base 809,000

    UnitB&W4 Color
    Page$59,175$65,750
    1/238,46442,738
    1/327,61530,683

    Florida - Rate base 1,406,000

    UnitB&W4 Color
    Page$95,841$106,490
    1/262,29769,219
    1/344,72649,695

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Great Lakes - Rate base 2,873,000

    UnitB&W4 Color
    Page$148,959$165,510
    1/296,823107,582
    1/369,51477,238

    Great Lakes - Rate base 495,000

    UnitB&W4 Color
    Page$35,802$39,780
    1/223,27125,857
    1/316,70818,564

    Great Lakes - Rate base 840,000

    UnitB&W4 Color
    Page$57,546$63,940
    1/237,40541,561
    1/326,85529,839

    Great Lakes - Rate base 1,538,000

    UnitB&W4 Color
    Page$89,901$99,890
    1/258,43664,929
    1/341,95446,615

    Great Lakes - Rate base 1,335,000

    UnitB&W4 Color
    Page$83,826$93,140
    1/254,48760,541
    1/339,11943,465

    Great Lakes - Rate base 2,378,000

    UnitB&W4 Color
    Page$139,158$154,620
    1/290,453100,503
    1/364,94072,156

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Mid-Atlantic - Rate base 3,089,000

    UnitB&W4 Color
    Page$160,164$177,960
    1/2104,107115,674
    1/374,74383,048

    Mid-Atlantic - Rate base 524,000

    UnitB&W4 Color
    Page$37,899$42,110
    1/224,63427,372
    1/317,68619,651

    Mid-Atlantic - Rate base 907,000

    UnitB&W4 Color
    Page$62,136$69,040
    1/240,38844,876
    1/328,99732,219

    Mid-Atlantic - Rate base 1,658,000

    UnitB&W4 Color
    Page$96,921$107,690
    1/262,99969,999
    1/345,23050,255

    Mid-Atlantic - Rate base 1,431,000

    UnitB&W4 Color
    Page$89,856$99,840
    1/258,40664,896
    1/341,93346,592

    Mid-Atlantic - Rate base 2,565,000

    UnitB&W4 Color
    Page$150,102$166,780
    1/297,566108,407
    1/370,04877,831

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    New England - Rate base 1,123,000

    UnitB&W4 Color
    Page$67,203$74,670
    1/243,68248,536
    1/331,36134,846

    New England - Rate base 173,000

    UnitB&W4 Color
    Page$14,436$16,040
    1/29,38310,426
    1/36,7377,485

    New England - Rate base 307,000

    UnitB&W4 Color
    Page$24,264$26,960
    1/215,77217,524
    1/311,32312,581

    New England - Rate base 643,000

    UnitB&W4 Color
    Page$43,380$48,200
    1/228,19731,330
    1/320,24422,493

    New England - Rate base 480,000

    UnitB&W4 Color
    Page$34,767$38,630
    1/222,59925,110
    1/316,22518,027

    New England - Rate base 950,000

    UnitB&W4 Color
    Page$64,152$71,280
    1/241,69946,332
    1/329,93833,264

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Pacific Northwest - Rate base 1,075,000

    UnitB&W4 Color
    Page$64,332$71,480
    1/241,81646,462
    1/330,02233,357

    Pacific Northwest - Rate base 180,000

    UnitB&W4 Color
    Page$15,021$16,690
    1/29,76410,849
    1/37,0107,789

    Pacific Northwest - Rate base 271,000

    UnitB&W4 Color
    Page$21,420$23,800
    1/213,92315,470
    1/39,99611,107

    Pacific Northwest - Rate base 624,000

    UnitB&W4 Color
    Page$42,102$46,780
    1/227,36630,407
    1/319,64821,831

    Pacific Northwest - Rate base 451,000

    UnitB&W4 Color
    Page$32,670$36,300
    1/221,23623,595
    1/315,24616,940

    Pacific Northwest - Rate base 895,000

    UnitB&W4 Color
    Page$60,435$67,150
    1/239,28343,648
    1/328,20331,337

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Pacific Southwest - Rate base 2,754,000

    UnitB&W4 Color
    Page$150,624$167,360
    1/297,906108,784
    1/370,29178,101

    Pacific Southwest - Rate base 511,000

    UnitB&W4 Color
    Page$38,988$43,320
    1/225,34228,158
    1/318,19420,216

    Pacific Southwest - Rate base 743,000

    UnitB&W4 Color
    Page$53,694$59,660
    1/234,90138,779
    1/325,05727,841

    Pacific Southwest - Rate base 1,500,000

    UnitB&W4 Color
    Page$92,520$102,800
    1/260,13866,820
    1/343,17647,973

    Pacific Southwest - Rate base 1,254,000

    UnitB&W4 Color
    Page$83,052$92,280
    1/253,98459,982
    1/338,75843,064

    Pacific Southwest - Rate base 2,243,000

    UnitB&W4 Color
    Page$138,438$153,820
    1/289,98599,983
    1/364,60471,783

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Southeast - Rate base 4,211,000

    UnitB&W4 Color
    Page$218,340$242,600
    1/2141,921157,690
    1/3101,892113,213

    Southeast - Rate base 880,000

    UnitB&W4 Color
    Page$63,648$70,720
    1/241,37145,968
    1/329,70233,003

    Southeast - Rate base 1,175,000

    UnitB&W4 Color
    Page$80,496$89,440
    1/252,32258,136
    1/337,56541,739

    Southeast - Rate base 2,156,000

    UnitB&W4 Color
    Page$126,027$140,030
    1/281,91891,020
    1/358,81365,347

    Southeast - Rate base 2,055,000

    UnitB&W4 Color
    Page$129,042$143,380
    1/283,87793,197
    1/360,22066,911

    Southeast - Rate base 3,331,000

    UnitB&W4 Color
    Page$194,922$216,580
    1/2126,699140,777
    1/390,964101,071

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Southwest - Rate base 2,255,000

    UnitB&W4 Color
    Page$129,321$143,690
    1/284,05993,399
    1/360,35067,055

    Southwest - Rate base 522,000

    UnitB&W4 Color
    Page$42,309$47,010
    1/227,50130,557
    1/319,74421,938

    Southwest - Rate base 647,000

    UnitB&W4 Color
    Page$49,671$55,190
    1/232,28635,874
    1/323,18025,755

    Southwest - Rate base 1,056,000

    UnitB&W4 Color
    Page$69,201$76,890
    1/244,98149,979
    1/332,29435,882

    Southwest - Rate base 1,169,000

    UnitB&W4 Color
    Page$82,251$91,390
    1/253,46359,404
    1/338,38442,649

    Southwest - Rate base 1,703,000

    UnitB&W4 Color
    Page$111,690$124,100
    1/272,59980,665
    1/352,12257,913

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Texas - Rate base 1,461,000

    UnitB&W4 Color
    Page$88,245$98,050
    1/257,35963,733
    1/341,18145,757

    Texas - Rate base 373,000

    UnitB&W4 Color
    Page$31,428$34,920
    1/220,42822,698
    1/314,66616,296

    Texas - Rate base 426,000

    UnitB&W4 Color
    Page$33,984$37,760
    1/222,09024,544
    1/315,85917,621

    Texas - Rate base 662,000

    UnitB&W4 Color
    Page$45,081$50,090
    1/229,30332,559
    1/321,03823,375

    Texas - Rate base 799,000

    UnitB&W4 Color
    Page$58,437$64,930
    1/237,98442,205
    1/327,27130,301

    Texas - Rate base 1,088,000

    UnitB&W4 Color
    Page$74,169$82,410
    1/248,21053,567
    1/334,61238,458

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    West Central - Rate base 1,056,000

    UnitB&W4 Color
    Page$63,189$70,210
    1/241,07345,637
    1/329,48832,765

    West Central - Rate base 167,000

    UnitB&W4 Color
    Page$13,932$15,480
    1/29,05610,062
    1/36,5027,224

    West Central - Rate base 294,000

    UnitB&W4 Color
    Page$23,238$25,820
    1/215,10516,783
    1/310,84412,049

    West Central - Rate base 595,000

    UnitB&W4 Color
    Page$40,140$44,600
    1/226,09128,990
    1/318,73220,813

    West Central - Rate base 461,000

    UnitB&W4 Color
    Page$33,390$37,100
    1/221,70424,115
    1/315,58217,313

    West Central - Rate base 889,000

    UnitB&W4 Color
    Page$60,030$66,700
    1/239,02043,355
    1/328,01431,127

    AARP ATM Rail

    Rate Base: 21.5 Million

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    Closing Dates and In-Home Estimates

    National

    IssueAd Copy ClearanceSpace/Material
    Dec/Jan9/30/2410/7/24
    Feb/Mar11/25/2412/2/24
    Apr/May1/31/252/6/25
    Jun/Jul3/31/254/7/25
    Aug/Sep5/30/256/6/25
    Oct/Nov7/31/258/7/25

    AARP Select and National BRC

    IssueAd Copy ClearanceSpace/Material
    Dec/Jan9/16/249/23/24
    Feb/Mar11/11/2411/18/24
    Apr/May1/17/251/24/25
    Jun/Jul3/14/253/24/25
    Aug/Sep5/16/255/23/25
    Oct/Nov7/17/257/24/25

    Demographic Editions: In-Home Dates

    Issue50-5960-6970+50+
    Dec/Jan11/23–12/1112/10–12/2512/27–1/2911/23–1/29
    Feb/Mar1/25–2/82/10–3/12/27–3/291/25–3/29
    Apr/May3/25–4/74/8–4/264/24–5/223/25–5/22
    Jun/Jul5/27–6/76/9–6/286/27–7/265/27–7/26
    Aug/Sep7/28–8/98/11–8/308/27–9/257/28–9/25
    Oct/Nov9/26–10/910/10–10/3010/24–11/229/26–11/22

    Regional/Test Markets and RealDeals

    IssueAd Copy ClearanceSpace/Material
    Dec/Jan9/23/249/30/24
    Feb/Mar11/18/2411/25/24
    Apr/May1/24/251/31/25
    Jun/Jul3/24/253/31/25
    Aug/Sep5/23/255/30/25
    Oct/Nov7/24/257/31/25
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