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First-Party Data Targeting

AARP Media Advertising Network is the unmatched leader in connecting marketers with 50+ consumers

AARP Audience 1st

Is our proprietary first-party data platform that makes those connections with precision and scale. Here’s how:


Thousands of first-party data points derived from online and offline engagements with AARP members


Our data fuels a wide range of proprietary audience segments relevant to 50+ marketers that drive and improve engagement


Opportunities to identify and target up to 53MM member devices in relevant environments on and outside of AARP digital channels

Contact your sales rep for details.

We can change your business!