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AARP Media Solutions provides a distinct advantage to marketers with opportunities to advertise to consumers 50+ and beyond–a demographic with more accumulated wealth and influence than any other. AARP’s media properties enable marketers to connect with this audience by aligning your message with content that is relevant and actionable.

The Friends Reunion: Four New Marketing Insights about 50+ Consumers

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Opinion: Don't Underestimate the Market Power of 50-Plus Consumers

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Why AARP Media? Delivering Superior Value and Benefits!

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AARP.ORG Reaches 29M. An All Time High!

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How J.Lo's Birthday Offers Insights for Marketers.

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3 tips for creating a brand that resonates across generations.

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Super bowl LIII: tom brady and gen xers lead the way.

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3 ways to customize content strategy for your demographic.

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What Boomer Travel Trends Mean For Your Bottom Line.

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Jennifer Aniston turns 50! A good reason to celebrate.

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Marketing to 50-plus women is nothing to be afraid of.

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Madonna at 60! Why she's more relevant than ever.

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AARP takes the lead as America's most read magazine.

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Real people, real results: how to avoid fake traffic.

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Hollywood embraces the 50-plus crowd. You should too.

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Why advertisers are embracing niche publishers in 2018.

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The inside track on the booming pet market.

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AARP now has the largest readership. Move over people mag!

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Is Brand loyalty dead and what to do about it.

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The Biggest Mobile Misconception.

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The true costs of ignoring online brand safety.

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The turning tide of boomer marketing.

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Engaging the traveler over 50.

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AARP media takes on marketers’ most pressing problems.

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Christie Brinkley shatters the 60-stereotype.

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Can Baby Boomers Save the Fast-Food Industry?

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From DIY to DIFM - boomers lead new trend.

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3 reasons to cast a spell on the 50+ market.

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Building brand trust in an age of mistrust.

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10 reasons to reconsider your media buy.

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OMG! How Media Buyers Fell in Love with AARP Media.

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3 things we bet you didn't know about being over 60.

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Boomers fall in love with travel!

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Four apps the 50+ crowd love.

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3 things we bet you didn't know about being over 50.

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Three key motivators for boomer travel.

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Boomers take to the skies!

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Understanding boomer economy.

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Marketing for a life reimagined.

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Going for Gold After 50 and what it means for advertisers.

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The 3 best creative practices for marketing.

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5 leading social media voices to follow.

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The 50+ demographic. 4 mighty facts for success.

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Reimagine aging! Live life to the fullest.

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How volunteering can change your career.

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AARP and Avis hit the road! A campaign that drives customers.

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Put me in coach. Mentorship leads to success.

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The 360° approach to mentoring and why it works.

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Millennials and boomers shake hands and ageism takes a hit.

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A tribute to the great David Bowie. A leading-edge boomer.

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AARP the magazine: a rare success story in modern publishing.

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More inspiring stories from AARP's "Fearless at 50".

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3 simple tricks to keep your new year's resolutions.

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Inspiring stories from aarp's "Fearless at 50".

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A pivotal year in boomer marketing. 8 brands to look at.

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Are Holiday Traditions Important to You?

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Look who's shopping now? Boomers take the lead.

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Gray is the new black. Redefining hair trends.

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Coloring: not just for kids anymore.

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Millennials get inspired by boomers.

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Are you stressed? 7 foods that can lower your stress level.

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10 key facts savvy marketers know about boomers.

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Why boomers need millennial mentors. It's a two way street.

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4 brands that actually understand boomers.

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What we can learn from boomer travel bloggers.

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Boomers vs. Millennials at the office.

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6 ways boomers are impacting the consumer landscape.

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Let's get physical! 50+ are fitness enthusiasts.

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Boomer celebrities are redefining aging.

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Boomers are from Mars, millennials are from Venus.

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Encore is the new retirement.

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With boomers, a (second) home is where the heart is.

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The diversity of the decades. A look at 50, 60 and 70.

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5 boomers who defined independence.

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AARP magazine. For more than just boomers.

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Boomers on Facebook. A case study.

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Oh yea, they're tech savvy! Boomers go digital.

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Part three, with Barbara Hannah Grufferman.

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4 ways print is thriving in a digital age.

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What brands should know about the boomer caregiving.

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Part two, with Barbara Hannah Grufferman.

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Infographic: 50+ means business!

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Barbara Hannah Grufferman gives advice on aging.

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Successfully leveraging '60s nostalgia.

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5 inspiring ways boomers are giving back.

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The difference between how boomers and millennials travel.

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4 reasons why auto marketers should talk to boomers.

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Brands celebrate mother's day with emotion.

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Expressing herself: what marketers can learn from madonna.

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