Digital Ad Specs


300x600 Half Page

What is it:

The 300x600 or Half Page banner ad runs throughout the AARP.org website appearing on desktop and tablet devices. The 300x600 can be designed as an expandable ad unit where it would appear only on desktop.

IAB Compliant        HTML5 Capable


Details

IAB Specifications (incl. expandables)Click Here
File TypesJPG, GIF, HTML5
3rd Party ServingYes we accept only secure ads
3rd Party TrackingYes we accept only secure trackers
Expandable DirectionLeft
Animation

Length of animation must not exceed 15 seconds. No looping beyond 15 seconds.

Borders

Creative must have clearly defined borders so it is not confused with normal page content.

Initial Max Weight250 KB