Digital Ad Specs

IAB Standard

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300x250 Medium Rectangle

What is it:

The 300x250 is part of the IAB Universal Ad Package (UAP). It runs throughout the AARP.org website appearing on desktop, tablet and mobile devices. The 300x250 can be designed as an expandable ad unit where it would appear only on desktop. 

Creative is due 5 business days before launch date.

IAB Compliant        HTML5 Capable

View Example

Details

IAB Specifications (incl. expandables)

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File Types

JPG, GIF, HTML5

3rd Party Serving

Yes we accept only secure ads.

3rd Party Tracking

Yes we accept only secure trackers.

Expandable Direction

Up and to the left

Animation

Length of animation must not exceed 15 seconds. No looping beyond 15 seconds.

Borders

Creative must have clearly defined borders so it is not confused with normal page content.

Initial Max Weight150 KB