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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
970x250 Billboard
What is it:
The 970x250 is part of the IAB Universal Ad Package (UAP). It runs throughout the AARP.org website appearing on desktop devices.
Details
IAB Specifications (incl. expandables) | |
File Types | JPG, PNG, GIF, HTML5 |
3rd Party Serving | Yes we accept only secure ads. |
3rd Party Tracking | Yes we accept only secure trackers. |
Expandable Direction | Down and equally to the left and right |
| Animation | Length of animation must not exceed 15 seconds. No looping beyond 15 seconds. |
| Borders | Creative must have clearly defined borders so it is not confused with normal page content. |
| Initial Max Weight | 250 KB |