Digital Ad Specs

IAB Standard

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970x250 billboard

What is it:

The 970x250 is part of the IAB Universal Ad Package (UAP). It runs throughout the AARP.org website appearing on desktop devices.

IAB Compliant        HTML5 Capable

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Details

IAB Specifications (incl. expandables)

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File Types

JPG, GIF, HTML5

3rd Party Serving

Yes we accept only secure ads.

3rd Party Tracking

Yes we accept only secure trackers.

Expandable Direction

Down and equally to the left and right

Animation

Length of animation must not exceed 15 seconds. No looping beyond 15 seconds.

Borders

Creative must have clearly defined borders so it is not confused with normal page content.

Initial Max Weight250 KB