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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

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  • AARP Digital Ad Specs
  • 970x250 Billboard

    What is it:

    The 970x250 is part of the IAB Universal Ad Package (UAP). It runs throughout the AARP.org website appearing on desktop devices.


    IAB Specifications (incl. expandables)

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    File Types


    3rd Party Serving

    Yes we accept only secure ads.

    3rd Party Tracking

    Yes we accept only secure trackers.

    Expandable Direction

    Down and equally to the left and right


    Length of animation must not exceed 15 seconds. No looping beyond 15 seconds.


    Creative must have clearly defined borders so it is not confused with normal page content.

    Initial Max Weight250 KB