The 970x250 is part of the IAB Universal Ad Package (UAP). It runs throughout the AARP.org website appearing on desktop devices.
IABIAB Compliant HTML5 Capable
IAB Specifications (incl. expandables)
Click Here
File Types
JPG, GIF, HTML5
3rd Party Serving
Yes we accept only secure ads.
3rd Party Tracking
Yes we accept only secure trackers.
Expandable Direction
Down and equally to the left and right
Length of animation must not exceed 15 seconds. No looping beyond 15 seconds.
Creative must have clearly defined borders so it is not confused with normal page content.