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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Rewards
What is it:
A month long takeover that integrates your brand throughout every area of the Rewards site on AARP.org and the Rewards Weekly Newsletter and a Custom Content Quiz page.
Deliverables
| Components | 1. Newsletter Hero Image 2. 970x250 Banner |
Newsletter Hero Image
| File Type | Vector EPS preferred. High-quality TIF, JPG or PNG acceptable |
| File Size | 250 KB or less |
| File Dimensions Mobile | 600x720 |
| File Dimensions Desktop | 1422 x 639 |
| Background | White or Transparent |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
970x250 Banner
| Creative Type | Static Image or Animated GIF |
| File Types | PNG, GIF or JPG |
| Max File Size | 250 KB or less |
| Ad File Dimensions | 970x250 |
| Allows 3rd party Serving | No |
| Allows 3rd Party Tracking | Yes we accept only secure trackers |
| Responsive to Window Size | Yes |
Newsletter Listicle Article
| Number of Articles Allowed | Max 4 |
| Headline | 30 Characters max including spaces |
| Sub Headline | 20 Characters max including spaces |
| Paragraph 1 (Intro) | 300 Characters max including spaces |
| Listicle Headline | 35 Characters max including spaces |
| Listicle Body Copy | 200 Characters max including spaces |
| CTA | 20 Characters max including spaces |
Newsletter Paragraph Article
| Headline | 30 Characters max including spaces |
| Sub Headline | 20 Characters max including spaces |
| Paragraph 1 (Intro) | 200 Characters max including spaces |
| Paragraph 2 | 350 Characters max including spaces |
| Paragraph 3 | 350 Characters max including spaces |
| CTA | 20 Characters max including spaces |
Newsletter Q&A Article
| Headline | Single line: 32 Characters max including spaces |
| Topic Headline | 30 Characters max including spaces |
| Paragraph 1 (Intro) | 300 Characters max including spaces |
| Q&A Headline | 35 Characters max including spaces |
| Q&A Intro Body Copy | 250 Characters max including spaces |
| Question Count | 3 Max |
| Question Copy | 120 Characters max including spaces |
| Answer Copy | 200 Characters max including spaces |
Rewards Quiz Page
| Title | Recommended 1-2 lines |
| Sub-Title | Recommended 1-2 lines |
| Intro Paragraph | Max 500 words |
| Summation Paragraph | Max 500 words |
| Questions | Min 2, Max 10 |
| Questions Copy | Recommended 1-2 lines, 3 max |
| Answers | Min 2, Max 5 |
| Answer Copy | Recommended 1-2 lines, 2 max |
| Answer Explanation | Recommended 1-2 lines, 5 max |
| Call-to-action | Recommended 1-2 lines |
| Call-to-action URL | Required |
Login Wallpaper
Banner Ads Specifications
| Quiz Page Ads | 728x90, 300x250, 320x50 and 970x250 |
| File Type | PNG, GIF, JPG or HTML5 |
| Animation | Allowed |
| Allows 3rd party Serving | Yes |
| Allows 3rd Party Tracking | Yes we accept only secure trackers |
Advertiser Logo
| File Type | PNG, GIF or JPG |
| Max File Size | 100 KB |
| File Dimensions | 275x45 |
| Background | White or Transparent |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
Advertiser Completion Notification Logo
| File Type | SVG |
| Max File Size | 100 KB |
| File Dimensions | 216x36 |
| Background | Black and White |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
Rewards Homepage Hero Image
| File Type | PNG |
| Max File Size | 250 KB |
| File Dimensions | 1200x450 desktop |
| Background | White or Transparent |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
Rewards Homepage Embedded
| Copy | Max 55 characters with spaces |
| Call-to-action | Max 15 characters with spaces (default LEARN MORE) |