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Digital Ad Specs


AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

  • AARP The Magazine
  • AARP Bulletin
  • AARP Digital Ad Specs
  • Rewards


    What is it:

    A month long takeover that integrates your brand throughout every area of the Rewards site on AARP.org and the Rewards Weekly Newsletter and a Custom Content Quiz page.

    Deliverables

    Components1. Newsletter Hero Image

    2. 970x250 Banner
    3. Listicle Article
    4. Paragraph Article
    5. Q&A Article
    6. Quiz Page
    7. Login Wallpaper
    8. Banner Ads
    9. Advertiser Logo
    10. Advertiser Completion Notification Logo
    11. Rewards Homepage Hero Image
    12. Rewards Homepage Embedded

    Newsletter Hero Image

    File TypeVector EPS preferred. High-quality TIF, JPG or PNG acceptable
    File Size250 KB or less
    File Dimensions Mobile600x720
    File Dimensions Desktop1422 x 639
    BackgroundWhite or Transparent
    Taglines or Added TextNot Allowed
    AnimationNot Allowed

    970x250 Banner

    Creative TypeStatic Image or Animated GIF
    File TypesPNG, GIF or JPG
    Max File Size250 KB or less
    Ad File Dimensions970x250
    Allows 3rd party ServingNo
    Allows 3rd Party TrackingYes we accept only secure trackers
    Responsive to Window SizeYes

    Newsletter Listicle Article

    Number of Articles AllowedMax 4
    Headline30 Characters max including spaces
    Sub Headline20 Characters max including spaces
    Paragraph 1 (Intro)300 Characters max including spaces
    Listicle Headline35 Characters max including spaces
    Listicle Body Copy200 Characters max including spaces
    CTA20 Characters max including spaces

    Newsletter Paragraph Article

    Headline30 Characters max including spaces
    Sub Headline20 Characters max including spaces
    Paragraph 1 (Intro)200 Characters max including spaces
    Paragraph 2350 Characters max including spaces
    Paragraph 3350 Characters max including spaces
    CTA20 Characters max including spaces

    Newsletter Q&A Article

    Headline

    Single line: 32 Characters max including spaces
    Double line: 64 Characters max including spaces

    Topic Headline30 Characters max including spaces
    Paragraph 1 (Intro)300 Characters max including spaces
    Q&A Headline35 Characters max including spaces
    Q&A Intro Body Copy250 Characters max including spaces
    Question Count3 Max
    Question Copy120 Characters max including spaces
    Answer Copy200 Characters max including spaces

    Rewards Quiz Page

    Title

    Recommended 1-2 lines

    Sub-TitleRecommended 1-2 lines
    Intro ParagraphMax 500 words
    Summation ParagraphMax 500 words
    QuestionsMin 2, Max 10
    Questions CopyRecommended 1-2 lines, 3 max
    AnswersMin 2, Max 5
    Answer CopyRecommended 1-2 lines, 2 max
    Answer ExplanationRecommended 1-2 lines, 5 max
    Call-to-actionRecommended 1-2 lines
    Call-to-action URLRequired

    Login Wallpaper

    Banner Ads Specifications

    Quiz Page Ads728x90, 300x250, 320x50 and 970x250
    File TypePNG, GIF, JPG or HTML5
    AnimationAllowed
    Allows 3rd party ServingYes
    Allows 3rd Party TrackingYes we accept only secure trackers

    Advertiser Logo

    File TypePNG, GIF or JPG
    Max File Size100 KB
    File Dimensions275x45
    BackgroundWhite or Transparent
    Taglines or Added TextNot Allowed
    AnimationNot Allowed

    Advertiser Completion Notification Logo

    File TypeSVG
    Max File Size100 KB
    File Dimensions216x36
    BackgroundBlack and White
    Taglines or Added TextNot Allowed
    AnimationNot Allowed

    Rewards Homepage Hero Image

    File TypePNG
    Max File Size250 KB
    File Dimensions

    1200x450 desktop
    760x 564 mobile

    BackgroundWhite or Transparent
    Taglines or Added TextNot Allowed
    AnimationNot Allowed

    Rewards Homepage Embedded

    CopyMax 55 characters with spaces
    Call-to-actionMax 15 characters with spaces (default LEARN MORE)