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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Login Wallpaper
What is it:
This highly-visible ad unit appears on the left half of the standard login page on desktop device types. The same responsive creative template is utilized by each advertiser.
Deliverables
| Ad Components | 1) Background Image 2) Knockout Logo Image 3) Body Copy 4) Disclaimer Copy (optional) |
Background Image Specifications
| File Types | PNG, GIF or JPG |
| Dimensions | 1000x1400 |
| Color Overlay | Blend Mode: Darken Opacity: 50% |
| Max File Size | 200 KB |
| Animation | Not Allowed |
| Logos, products, text, borders or line art in the image | Not Allowed |
Knockout Logo Image Specifications
| File Types | Transparent PNG or GIF |
| Dimensions | 300x180 |
| Logo Color | White |
| Max File Size | 25 KB |
| Taglines or Additional Copy | Not Allowed |
Copy Specifications
| Body Copy | 300 characters max with spaces. ALL CAPS are not allowed unless they are used for a promo code or an acronym. |
| Disclaimer Copy | 1,500 characters max with spaces |
General Specifications
| Allows 3rd Party Serving | No |
| Allows 3rd PartyTracking | Yes we accept only secure trackers |