Digital Ad Specs

High Impact

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DYNAMIC Billboard

What is it:

The Dynamic Billboard automatically adapts to the size of the device on which it is displayed. The creative is revealed through a full-width "window" in the body of the page. As a user scrolls down, creative in the foreground (e.g., text, logos and images) move along the fixed background giving the appearance of a moving window.

View Example

Deliverables

Ad Components	1) Layered Photoshop Files (3)
	2) Flat Image Files (3)
	3) Font Files
	4) Landing Page URL
	5) Tracking Tags (optional)

Specifications

Layered Photoshop Files (3)	Dimensions: 2560x2560 / 1280x1280 / 640x640 Live Area: 2560x1280 / 1280x640 / 640x320 PPI: 72 Each element (background, logo, etc.) should be on its own layer
Fonts	Fonts should be provided in a ZIP folder. If fonts are mising a substitute will be be used.
Flat Image File Type	JPG or PNG
3rd Party Serving	No
3rd Party Tracking	Yes
Sound	No
Animation	No
Every attempt is made to optimize the creative to ensure optimal performance across all devices. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness a proof will be provided for your review prior to the start date.