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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Dynamic Billboard
What is it:
The Dynamic Billboard adapts to the width of the device on which it is displayed. The creative is revealed through a full-width "window" in the body of the page. As a user scrolls down, creative in the foreground (e.g., text, logos) move along the fixed background giving the appearance of a moving window. Appears on all device types.
Deliverables
| Ad Components | 1) Photoshop Files (2) |
| 2) Flat Image Files (2) | |
| 3) Font Files (if applicable) | |
| 4) Landing Page URL | |
| 5) Tracking Tags (optional) |
Specifications
| Photoshop Files (2) | Background Image: 2560x2560 / 640x640 Window: 2560x1280 / 640x320 Layered: Yes PPI: 72 |
| Flat Image Files (2) | JPG or PNG |
| Font Files | WOFF files preferred in a ZIP. If fonts are missing a substitute will be used. |
| Animation | Length of animation must not exceed 0:15. No looping beyond 0:15. |
| Sound | No |
| 3rd Party Serving | No |
| 3rd Party Tracking | Yes |
Design Notes: The following examples demonstrate how synergy between the creative's text/logo layout and its background image establishes an optimal scrolling experience. For example, when the text is left-justified on the left side while the image's focal point remains featured on the right side. This strategic alignment significantly improves visibility and minimizes overlap for a seamless display. Desktop | Tablet | Phone Every attempt is made to optimize the creative to ensure optimal performance across all devices. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness a proof will be provided for your review prior to the start date. | |