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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

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  • Dynamic Billboard

    What is it:

    The Dynamic Billboard adapts to the width of the device on which it is displayed. The creative is revealed through a full-width "window" in the body of the page. As a user scrolls down, creative in the foreground (e.g., text, logos) move along the fixed background giving the appearance of a moving window. Appears on all device types.


    Ad Components1) Photoshop Files (2)
    2) Flat Image Files (2)
    3) Font Files (if applicable)
    4) Landing Page URL
    5) Tracking Tags (optional)


    Photoshop Files (2)
    Background Image: 2560x2560 / 640x640
    Window: 2560x1280 / 640x320
    Layered: Yes
    PPI: 72
    Flat Image Files (2)JPG or PNG
    Font FilesWOFF files preferred in a ZIP. If fonts are missing a substitute will be used.
    AnimationLength of animation must not exceed 0:15. No looping beyond 0:15.
    3rd Party ServingNo
    3rd Party TrackingYes

    Design Notes: The following examples demonstrate how synergy between the creative's text/logo layout and its background image establishes an optimal scrolling experience. For example, when the text is left-justified on the left side while the image's focal point remains featured on the right side. This strategic alignment significantly improves visibility and minimizes overlap for a seamless display.  Desktop  |  Tablet  |  Phone

    Every attempt is made to optimize the creative to ensure optimal performance across all devices. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness a proof will be provided for your review prior to the start date.