Digital Ad Specs

DYNAMIC Billboard

What is it:

The Dynamic Billboard automatically adapts to the size of the device on which it is displayed. The creative is revealed through a full-width "window" in the body of the page. As a user scrolls down, creative in the foreground (e.g., text, logos and images) move along the fixed background giving the appearance of a moving window.


Ad Components 1) Layered Photoshop Files (3)
2) Flat Image Files (3)
3) Font Files
4) Landing Page URL
5) Tracking Tags (optional)


Layered Photoshop Files (3)
  • Dimensions: 2560x2560 / 1280x1280 / 640x640
  • Live Area: 2560x1280 / 1280x640 / 640x320
  • PPI: 72
  • Each element (background, logo, etc.) should be on its own layer
FontsFonts should be provided in a ZIP folder. If fonts are mising a substitute will be be used. 
Flat Image File TypeJPG or PNG
3rd Party Serving No
3rd Party TrackingYes

Every attempt is made to optimize the creative to ensure optimal performance across all devices. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness a proof will be provided for your review prior to the start date.