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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

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  • Dynamic Leaderboard

    What is it:

    A substitute for the 728x90 Leaderboard, the Dynamic Leaderboard adapts to the size of the device on which it is displayed. The creative spans the full body width of the page above the navigation bar. Appears on desktop and tablet devices.


    Ad Components1) Photoshop File
    2) Flat Image File
    3) Font Files (if applicable)
    4) Landing Page URL
    5) Tracking Tags (optional)


    Photoshop File

    Dimensions: 2400x260
    Layered: Yes
    PPI: 72

    Flat Image FileJPG or PNG
    Font FilesWOFF files preferred in a ZIP. If fonts are missing a substitute will be used.
    AnimationLength of animation must not exceed 0:15. No looping beyond 0:15.
    3rd Party ServingNo
    3rd Party TrackingYes

    Every attempt is made to optimize the creative to ensure optimal performance across all devices. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness, a proof will be provided for your review prior to the start date.