Digital Ad Specs


What is it:

A substitute for the Standard 728x90 Leaderboard, the Dynamic Leaderboard automatically adapts to the size of the device on which it’s displayed. The creative encompasses the entire space above the navigation bar on the site. This highly-viewable ad appears on desktop and tablet devices.


Ad Components 1) Layered Photoshop Files (2)
2) Flat Image Files (2)
3) Font Files
4) Landing Page URL
5) Tracking Tags (optional)


Layered Photoshop Files (2)
  • Dimensions: 2400x260 / 1536x180
  • PPI: 72
  • Each element (background, logo, etc.) should be on its own layer
Font FilesFonts should be provided in a ZIP folder. If fonts are mising a substitute will be be used. 
Flat Image File TypeJPG or PNG
3rd Party Serving No
3rd Party TrackingYes

Every attempt is made to optimize the creative to ensure optimal performance across all devices. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness, a proof will be provided for your review prior to the start date.