Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

Dynamic Leaderboard

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Dynamic Leaderboard : Creative Template

What is it:

A substitute for the 728x90 Leaderboard, the Dynamic Leaderboard adapts to the size of the device on which it is displayed. The creative spans the full body width of the page above the navigation bar. Appears on desktop and tablet devices.

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Deliverables

Ad Components

1. Background Image
2. Left Image
3. Logo Image
4. Headline Text
3. Subhead Text
5. Button Text
6. Divider & Button Color

Optional: Disclaimer Text

Asset Specifications

Background Image	1950x260 or larger JPG, GIF or PNG
Left Image	490x260 or larger JPG, GIF or PNG
Logo Image	JPG, GIF or PNG
Headline Text	Recommended 85 characters max including spaces
Subhead Text	Recommended 185 characters max including spaces
Button Text	Recommended 10 characters max including spaces
Divider & Button Color	Hexadecimal Code
Disclaimer Text	250 characters max including spaces

Other Specifications

3rd Party Serving

3rd Party Tracking

Yes

Compatible with the mobile phones running Apple’s iOS, Samsung’s Native OS 4.0+ and Android’s OS (Chrome only)

To ensure correctness a proof will be provided for your review prior to the start date.