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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Embedded Ad Landing Page
What is it:
Serving as the landing page of the embedded ads housed on the Health, Life Style and Travel Topical Newsletters, this custom content page amplifies each advertiser’s marketing message in the same manner as AARP’s trusted editorial and appears within the www.aarp.org framework.
Deliverables
| Page and Ad Components | 1. Advertiser Logo 2. Hero Image or Video 3. Custom Article 4. Banner Ads |
Advertiser Logo Specifications
| File Type | PNG, GIF or JPG |
| Max File Size | 100 KB |
| File Dimensions | 275x45 |
| Background | White or Transparent |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
Hero Image Specifications
| File Type | PNG, GIF or JPG |
| Max File Size | 150 KB |
| File Dimensions | 1140x655 |
| Animation | Not Allowed |
| Photo Credit | Required |
| Caption | Recommended 1-2 lines |
Video Specifications
| Format | H.264/MP4 |
| Aspect Radio | 16:9 |
| Dimensions | 854x480 min |
| Frame Rate | 25 FPS |
| Auto Format | AAC |
| Max File Size | 2 GB |
| Title | Max 250 characters w/ spaces |
Article Specifications
| Title | Recommended 1-2 lines |
| Sub-Title | Recommended 1-2 lines |
| Byline | Max 30 characters w/ spaces |
| Body | Max 500 words |
| Call-to-action | Recommended 1-2 lines |
| Call-to-action URL | Required |
Quiz Page Specifications
| Title | Recommended 1-2 lines |
| Sub-Title | Recommended 1-2 lines |
| Intro Paragraph | Max 500 words |
| Summation Paragraph | Max 500 words |
| Questions | Min 1, Max 10 |
| Question Copy | Recommended 1-2 lines, 3 max |
| Answers | Min 2, Max 5 |
| Answer Copy | Recommended 1-2 lines, 2 max |
| Answer Explanation | Recommended 1-2 lines, 5 max |
| Call-to-action | Recommended 1-2 lines |
| Call-to-action URL | Required |
Banner Ads Specifications
| File Dimensions Article Page | 728x90 or Dynamic Leaderboard, 300x600, 300x250 and 320x50 |
| File Dimensions Quiz Page | 728x90, 300x250, 320x50 and 970x250 |
| File Type | PNG, GIF, JPG or HTML5 |
| Animation | Allowed |
| Allows 3rd party Serving | Yes except for the Dynamic Leaderboard |
| Allows 3rd Party Tracking | Yes we accept only secure trackers |