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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Custom Content Article
What is it:
The Topical Newsletters, through a mix of branding and custom content, build awareness and engagement with a highly-targeted audience focusing on Money Matters, Health, Life Style and Travel.
Deliverables
| Page and Ad Components | 1. Advertiser Logo 2. Hero Image or Video 3. Custom Article 4. Banner Ads |
Advertiser Logo Specifications
| File Type | PNG, GIF or JPG |
| Max File Size | 100 KB |
| File Dimensions | 275x45 |
| Background | White or Transparent |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
Hero Image Specifications
| File Type | PNG, GIF or JPG |
| Max File Size | 150 KB |
| File Dimensions | 1140x655 |
| Animation | Not Allowed |
| Photo Credit | Required |
| Caption | Recommended 1-2 lines |
Video Specifications
| Format | H.264/MP4 |
| Aspect Radio | 16:9 |
| Dimensions | 854x480 min |
| Frame Rate | 25 FPS |
| Auto Format | AAC |
| Max File Size | 2 GB |
| Title | Max 250 characters w/ spaces |
Article Specifications
| Title | Recommended 1-2 lines |
| Sub-Title | Recommended 1-2 lines |
| Byline | Max 30 characters w/ spaces |
| Body | Max 500 words |
| Call-to-action | Recommended 1-2 lines |
| Call-to-action URL | Required |
Banner Ads Specifications
| File Type | PNG, GIF, JPG or HTML5 |
| Max File Size | 200 KB |
| File Dimensions | 728x90 or Dynamic Leaderboard, 300x600 and 300x250 |
| Allows 3rd Party Serving | No |
| Allows 3rd Party Tracking | Yes we accept only secure trackers |