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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

  • AARP The Magazine
  • AARP Bulletin
  • AARP Digital Ad Specs
  • Custom Content Article

    What is it:

    The Topical Newsletters, through a mix of branding and custom content, build awareness and engagement with a highly-targeted audience focusing on Money Matters, Health, Life Style and Travel.


    Page and Ad Components1. Advertiser Logo
    2. Hero Image or Video
    3. Custom Article
    4. Banner Ads

    Advertiser Logo Specifications

    File TypePNG, GIF or JPG
    Max File Size100 KB
    File Dimensions275x45
    BackgroundWhite or Transparent
    Taglines or Added TextNot Allowed
    AnimationNot Allowed

    Hero Image Specifications

    File TypePNG, GIF or JPG
    Max File Size150 KB
    File Dimensions1140x655
    AnimationNot Allowed
    Photo CreditRequired
    CaptionRecommended 1-2 lines

    Video Specifications

    Aspect Radio16:9
    Dimensions854x480 min
    Frame Rate25 FPS
    Auto FormatAAC
    Max File Size2 GB
    TitleMax 250 characters w/ spaces

    Article Specifications

    TitleRecommended 1-2 lines
    Sub-TitleRecommended 1-2 lines
    BylineMax 30 characters w/ spaces
    BodyMax 500 words
    Call-to-actionRecommended 1-2 lines
    Call-to-action URLRequired

    Banner Ads Specifications

    File TypePNG, GIF, JPG or HTML5
    Max File Size200 KB
    File Dimensions728x90 or Dynamic Leaderboard, 300x600 and 300x250
    Allows 3rd Party ServingNo
    Allows 3rd Party TrackingYes we accept only secure trackers