Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

Newsletter Takeover

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Email (970x250 Marquee)

What is it:

The Topical Newsletters, through a mix of branding and custom content, build awareness and engagement with a highly-targeted audience focusing on Money Matters, Health, Life Style and Travel.

IAB Compliant

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Deliverables

Email Components

1. Advertiser Logo
2. Embedded Content Piece
3. 970x250 Banner

Advertiser Logo Specifications

File Type	PNG, GIF or JPG
Max File Size	100 KB
File Dimensions	310x72
Background	White or Transparent
Taglines or Added Text	Not Allowed
Animation	Not Allowed

Embedded Content Piece Specifications

Headline	Max 55 characters with spaces
Call-to-action	Max 15 characters with spaces (default LEARN MORE)
Image File Type	PNG, GIF or JPG
Image Max File Size	100 KB
Image Max File Dimensions	600x375

970x250 Banner Specifications

Ad Components	Static Image or Animated GIF
File Types	PNG, GIF or JPG
Max File Size	45 KB
Ad File Dimensions	970x250
Allows 3rd Party Serving	No
Allows 3rd Party Tracking	Yes we accept only secure trackers
Responsive to Window Size	Yes