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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Newsletter
What is it:
Topical Newsletters, through a mix of branding and custom content, build awareness and engagement with a highly targeted audience focusing on Money Matters, Health, Lifestyle and Travel.
Deliverables
| Newsletter Components | 1. Advertiser Logo 2. Embedded Ad 3. 970x250 Banner Ad |
Advertiser Logo Specifications
| File Type | PNG, GIF or JPG |
| Max File Size | 100 KB |
| File Dimensions | 310x72 |
| Background | White or Transparent |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
Embedded Ad Specifications
| Headline | Max 55 characters with spaces |
| Call-to-action | Max 15 characters with spaces ( default LEARN MORE) |
| Image File Types | PNG, GIF or JPG |
| Image File Dimensions | 600x375 |
| Image Max File Size | 100 KB |
970x250 Banner Specifications
| Ad Components | Static Image or Animated GIF |
| File Types | PNG, GIF or JPG |
| Ad File Dimensions | 970x250 |
| Max File Size | 250 KB |
| Allows 3rd Party Serving | No |
| Allows 3rd Party Tracking | Yes we accept only secure trackers |
| Responsive to Window Size | Yes |