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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
What is it:
The Topical Newsletters, through a mix of branding and custom content, build awareness and engagement with a highly-targeted audience focusing on Money Matters, Health, Life Style and Travel.
Deliverables
| Email Components | 1. Advertiser Logo 2. Embedded Content Piece 3. 970x250 Banner |
Advertiser Logo Specifications
| File Type | PNG, GIF or JPG |
| Max File Size | 100 KB |
| File Dimensions | 310x72 |
| Background | White or Transparent |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
Embedded Content Piece Specifications
| Headline | Max 55 characters with spaces |
| Call-to-action | Max 15 characters with spaces (default LEARN MORE) |
| Image File Type | PNG, GIF or JPG |
| Image Max File Size | 100 KB |
| Image Max File Dimensions | 600x375 |
970x250 Banner Specifications
| Ad Components | Static Image or Animated GIF |
| File Types | PNG, GIF or JPG |
| Max File Size | 45 KB |
| Ad File Dimensions | 970x250 |
| Allows 3rd Party Serving | No |
| Allows 3rd Party Tracking | Yes we accept only secure trackers |
| Responsive to Window Size | Yes |