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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Custom Article : Web
What is it:
Appearing within the www.aarp.org framework, the BrandAmp custom article is the cornerstone of this native product.
Deliverables
| Page Components | 1. Hero Image or Video 2. Article 3. Advertiser Logo 4. Banner Ads 5. Poll (optional) 6. Slideshow (optional) 7. Quiz (optional) |
Hero Image Specifications
| File Type | PNG, GIF or JPG |
| Max File Size | 150 KB |
| File Dimensions | 1140x655 |
| Animation | Not Allowed |
| Photo Credit | Required |
| Caption | Recommended 1-2 lines |
Video Specifications
| Format | H.264/MP4 |
| Aspect Radio | 16:9 |
| Dimensions | 854x480 min |
| Frame Rate | 25 FPS |
| Auto Format | AAC |
| Max File Size | 2 GB |
| Title | Max 250 characters w/ spaces |
Article Specifications
| Title | Recommended 1-2 lines |
| Sub-Title | Recommended 1-2 lines |
| Byline | Max 30 characters w/ spaces |
| Body | Recommended 300 words or more |
| Call-to-action | Recommended 1-2 lines |
| Call-to-action URL | Required |
Advertiser Logo Specifications
| File Type | PNG, GIF or JPG |
| Max File Size | 100 KB |
| File Dimensions | 275x45 |
| Background | White or Transparent |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
Banner Ad Specifications
| File Dimensions | 728x90 or Dynamic Leaderboard, 300x600 and 300x250 |
| File Type | PNG, GIF, JPG or HTML5 |
| Max File Size | 200 KB |
Slideshow Specifications
| Quantity | Min 2, Max 10 images |
| Image File Type | PNG, GIF or JPG |
| Image Max File Size | 150 KB |
| Image File Dimensions | 1140x655 |
| Title | Required for each image |
| Description | Required for each image |
| Photo Credit | Required for each image |
Poll Specifications
| Type | 1. Single image, question and choices 2. Question and choices each with its own image 3. Text only |
| Question | Unlimited characters |
| Choices | Max 2, Max 16, unlimited characters |
| If single image | 436x249, JPG/GIF, 200KB Max |
| If multiple images | 231x210, JPG/GIF. 45KB Max |
| Display Total Votes | Yes or No |
| User may share poll | Yes or No |
| Link URL | Optional |
| Link Title | Optional, Max 65 characters w/ spaces |
| Show poll results | Yes or No |
| Disclaimer | Option, Max 100 characters w/ spaces |
Quiz Specifications
| Image File Type | PNG, GIF or JPG |
| Image Max File Size | 150 KB |
| Image File Dimensions | 1140x655 |
| Questions | Min 1, Max 10 |
| Answers | Min 2, Max 5 for each question |
| Description | Required for each correct answer |