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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

  • AARP The Magazine
  • AARP Bulletin
  • AARP Digital Ad Specs
  • Custom Article : Web

    What is it:

    Appearing within the www.aarp.org framework, the BrandAmp custom article is the cornerstone of this native product.


    Page Components1. Hero Image or Video
    2. Article
    3. Advertiser Logo
    4. Banner Ads
    5. Poll (optional)
    6. Slideshow (optional)
    7. Quiz (optional)

    Hero Image Specifications

    File TypePNG, GIF or JPG
    Max File Size150 KB
    File Dimensions1140x655
    AnimationNot Allowed
    Photo CreditRequired
    CaptionRecommended 1-2 lines

    Video Specifications

    Aspect Radio16:9
    Dimensions854x480 min
    Frame Rate25 FPS
    Auto FormatAAC
    Max File Size2 GB
    TitleMax 250 characters w/ spaces

    Article Specifications

    TitleRecommended 1-2 lines
    Sub-TitleRecommended 1-2 lines
    BylineMax 30 characters w/ spaces
    BodyRecommended 300 words or more
    Call-to-actionRecommended 1-2 lines
    Call-to-action URLRequired

    Advertiser Logo Specifications

    File TypePNG, GIF or JPG
    Max File Size100 KB
    File Dimensions275x45
    BackgroundWhite or Transparent
    Taglines or Added TextNot Allowed
    AnimationNot Allowed

    Banner Ad Specifications

    File Dimensions728x90 or Dynamic Leaderboard, 300x600 and 300x250
    File TypePNG, GIF, JPG or HTML5
    Max File Size200 KB

    Slideshow Specifications

    QuantityMin 2, Max 10 images
    Image File TypePNG, GIF or JPG
    Image Max File Size150 KB
    Image File Dimensions1140x655
    TitleRequired for each image
    DescriptionRequired for each image
    Photo CreditRequired for each image

    Poll Specifications

    Type1. Single image, question and choices
    2. Question and choices each with its own image
    3. Text only
    QuestionUnlimited characters
    ChoicesMax 2, Max 16, unlimited characters
    If single image436x249, JPG/GIF, 200KB Max
    If multiple images231x210, JPG/GIF. 45KB Max
    Display Total VotesYes or No
    User may share pollYes or No
    Link URLOptional
    Link TitleOptional, Max 65 characters w/ spaces
    Show poll resultsYes or No
    DisclaimerOption, Max 100 characters w/ spaces

    Quiz Specifications

    Image File TypePNG, GIF or JPG
    Image Max File Size150 KB
    Image File Dimensions1140x655
    QuestionsMin 1, Max 10
    AnswersMin 2, Max 5 for each question
    DescriptionRequired for each correct answer