Digital Ad Specs
CUSTOM Article : WEB
What is it:
Appearing within the www.aarp.org framework, the BrandAmp custom article is the cornerstone of this native product.
Deliverables
Page Components | 1. Hero Image or Video 2. Article 3. Advertiser Logo 4. Banner Ads 5. Poll (optional) 6. Slideshow (optional) 7. Quiz (optional) |
Hero Image Specifications
File Type | PNG, GIF or JPG |
Max File Size | 150 KB |
File Dimensions | 1140x655 |
Animation | Not Allowed |
Photo Credit | Required |
Caption | Recommended 1-2 lines |
Video Specifications
Format | H.264/MP4 |
Aspect Radio | 16:9 |
Dimensions | 854x480 min |
Frame Rate | 25 FPS |
Auto Format | AAC |
Max File Size | 2 GB |
Title | Max 250 characters w/ spaces |
Article Specifications
Title | Recommended 1-2 lines |
Sub-Title | Recommended 1-2 lines |
Byline | Max 30 characters w/ spaces |
Body | Recommended 300 words or more |
Call-to-action | Recommended 1-2 lines |
Call-to-action URL | Required |
Advertiser Logo Specifications
File Type | PNG, GIF or JPG |
Max File Size | 45 KB |
File Dimensions | 118x30 |
Background | White |
Taglines or Added Text | Not Allowed |
Animation | Not Allowed |
Banner Ad Specifications
File Dimensions | 728x90 or Dynamic Leaderboard, 300x600 and 300x250 |
File Type | PNG, GIF, JPG or HTML5 |
Max File Size | 200 KB |
Slideshow Specifications
Quantity | Min 2, Max 10 images |
Image File Type | PNG, GIF or JPG |
Image Max File Size | 150 KB |
Image File Dimensions | 1140x655 |
Title | Required for each image |
Description | Required for each image |
Photo Credit | Required for each image |
Poll Specifications
Type | 1. Single image, question and choices 2. Question and choices each with its own image 3. Text only |
Question | Unlimited characters |
Choices | Max 2, Max 16, unlimited characters |
If single image | 436x249, JPG/GIF, 200KB Max |
If multiple images | 231x210, JPG/GIF. 45KB Max |
Display Total Votes | Yes or No |
User may share poll | Yes or No |
Link URL | Optional |
Link Title | Optional, Max 65 characters w/ spaces |
Show poll results | Yes or No |
Disclaimer | Option, Max 100 characters w/ spaces |
Quiz Specifications
Image File Type | PNG, GIF or JPG |
Image Max File Size | 150 KB |
Image File Dimensions | 1140x655 |
Questions | Min 1, Max 10 |
Answers | Min 2, Max 5 for each question |
Decription | Required for each correct answer |