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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Custom Article : App
What is it:
The AARP Now app puts the power of membership in the palm of your hand. Stay connected with daily news stories, explore events happening nearby and discover member-only benefits and discounts. The sponsored article appears on the app's main tab and links to an article. The article can include either a video, poll or a slideshow.
Deliverables
| Ad Components |
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Hero Image Specifications
| File Types | PNG, GIF or JPG |
| Max File Size | 150 KB |
| File Dimensions | 375x240 |
| Animation | Not Allowed |
| Logos, products, text, borders or line art in the image | Not Allowed |
| Safe Area | 25px safe zone on left, right and top, 60px on bottom |
Text Specifications
| Article Title | 60 characters max with spaces |
| Article Sub-Title | 130 characters max with spaces |
| Article Body | 300 words or less |
Video Specifications
| Video Format | H.264/MP4 |
| Video Aspect Radio | 16:9 |
| Video Dimensions | 640x360 min, 1920x1080 max |
| Video Length | 3 min max |
| Frame Rate | 25 FPS |
| Audio Format | AAC |
| Max File Size | 512 KB |
Slideshow Specifications
| Slideshow Title | 90 characters max with spaces |
| Images (2 min, 10 max) | 375x250, PNG, GIF or JPG , 150 KB max |
| Image Captions | 125 characters max with spaces |
General Specifications
| Allows 3rd Party Serving | No |
| Allows 3rd Party Tracking | Click Tag |
| Audio Permitted | No |
Advertiser Logo Image Specifications
| File Types | Transparent PNG or GIF |
| Max File Size | 50 KB |
| File Dimensions | 200x56 |
| Animation | Not Allowed |
| Taglines, borders or line art in the image | Not Allowed |