Digital Ad Specs

CUSTOM Article : APP

What is it:

The AARP Now app puts the power of membership in the palm of your hand. Stay connected with daily news stories, explore events happening nearby and discover member-only benefits and discounts. The sponsored article appears on the app's main tab and links to an article. The article can include either a video, poll or a slideshow.


Ad Components
  1. Hero Image
  2. Article Title
  3. Article Sub-Title
  4. Article Body
  5. Advertiser Logo Image
  6. Video, Poll or Slideshow (optional)

Hero Image Specifications

File TypesPNG, GIF or JPG
Max File Size150 KB
File Dimensions375x240
AnimationNot Allowed
Logos, products, text, borders or line art in the imageNot Allowed
Safe Area25px safe zone on left, right and top, 60px on bottom

Text Specifications

Article Title60 characters max with spaces
Article Sub-Title130 characters max with spaces
Article Body300 words or less

Video Specifications

Video FormatH.264/MP4
Video Aspect Radio16:9
Video Dimensions640x360 min, 1920x1080 max
Video Length3 min max
Frame Rate25 FPS
Audio FormatAAC
Max File Size512 KB

Slideshow Specifications

Slideshow Title90 characters max with spaces
Images (2 min, 10 max)375x250, PNG, GIF or JPG , 150 KB max
Image Captions125 characters max with spaces

General Specifications

Allows 3rd Party ServingNo
Allows 3rd Party TrackingClick Tag
Audio PermittedNo

Advertiser Logo Image Specifications

File TypesTransparent PNG or GIF
Max File Size50 KB
File Dimensions200x56
AnimationNot Allowed
Taglines, borders or line art in the imageNot Allowed