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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Custom Content Article
What is it:
Designed to amplify each advertiser’s marketing message in the same manner as AARP’s trusted editorial, the BrandAmp custom article is the cornerstone of this native product and appears within the www.aarp.org framework.
Deliverables
| Page Components | 1. Advertiser Logo 2. Hero Image or Video 3. Article or Quiz 4. Banner Ads |
Advertiser Logo Specifications
| File Type | PNG, GIF or JPG |
| Max File Size | 100 KB |
| File Dimensions | 275x45 |
| Background | White or Transparent |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
Hero Image Specifications
| File Type | PNG, GIF or JPG |
| Max File Size | 150 KB |
| File Dimensions | 1140x655 |
| Animation | Not Allowed |
| Photo Credit | Required |
| Caption | Recommended 1-2 lines |
Video Specifications
Format | H.264/MP4 |
Aspect Radio | 16:9 |
Dimensions | 854x480 min |
Frame Rate | 25 FPS |
Auto Format | AAC |
Max File Size | 2 GB |
Title | Max 250 characters w/ spaces |
Article Page Specifications
Title | Recommended 1-2 lines |
Sub-Title | Recommended 1-2 lines |
Byline | Max 30 characters w/ spaces |
Body | Max 500 words |
Call-to-action | Recommended 1-2 lines |
Call-to-action URL | Required |
Quiz Page Specifications
Title | Recommended 1-2 lines |
Sub-Title | Recommended 1-2 lines |
Byline | Max 30 characters w/ spaces |
Intro Paragraph | Max 500 words |
Questions | Min 1, Max 10 |
Question Copy | Recommended 1-2 lines, 3 max |
Answers | Min 1, Max 5 |
Answer Copy | Recommended 1-2 lines, 2 max |
Answer Explanation | Recommended 1-2 lines, 2 max |
Call-to-action | Recommended 1-2 lines |
Call-to-action URL | Required |
Banner Ads Specifications
| File Dimensions | 728x90 or Dynamic Leaderboard, 300x600 and 300x250 |
| File Type | PNG, GIF, JPG or HTML5 |
| Max File Size | 200 KB |
| Allows 3rd party Serving | Yes except for the Dynamic Leaderboard |
| Allows 3rd Party Tracking | Yes we accept only secure trackers |