Digital Ad Specs

Facebook NEWS FEED

What is it:

Get social and showcase your service or product to AARP members on Facebook. Advertisers can engage with the AARP audience directly with Facebook sponsored ads that target known AARP members in their Facebook News Feed on desktop and/or mobile.


Ad Components 1) Text
2) Image or Video

                                                                                                   3)  Destination URL

Text Specifications

Primary TextMax 125 characters with spaces. Sentence text will be followed by #ad per Ad Policy
HeadlineMax 40 characters with spaces
DescriptionMax 30 characters with spaces
Display URLOptional. This is the URL that will be shown to people who see the ad.
Call to Action Button

Apply Now, Listen Now, Book Now, Contact Us, Donate Now, Download, Get Offer, Get Showtimes, Learn More, Send Message, Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More

If not specified, publisher will select the most appropriate button type

Image and Video Specifications


3rd Party Tracking

Click tags with tracking codes are allowed. 

Impression tags not allowed per Facebook policy regarding use with custom audience lists.