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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Facebook News Feed
What is it:
Get social and showcase your service or product to AARP members on Facebook. Advertisers can engage with the AARP audience directly with Facebook sponsored ads that target known AARP members in their Facebook News Feed on desktop and/or mobile.
Details
| Ad Components | 1) Text 2) Image or Video 3) Destination URL |
Text Specifications
| Primary Text | Max 125 characters with spaces. Sentence text will be followed by #ad per Ad Policy |
| Headline | Max 40 characters with spaces |
| Description | Max 30 characters with spaces |
| Display URL | Optional. This is the URL that will be shown to people who see the ad. |
| Call to Action Button | Apply Now, Listen Now, Book Now, Contact Us, Donate Now, Download, Get Offer, Get Showtimes, Learn More, Send Message, Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More |
Image and Video Specifications
Details
| 3rd Party Tracking | Click tags with tracking codes are allowed. Impression tags not allowed per Facebook policy regarding use with custom audience lists. |