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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Facebook Carousel Ad
What is it:
Showcase 2 or more images or videos in a single ad. Carousel cards are scrollable by swiping on mobile or clicking the arrows on desktop.
Details
| Ad Components | 1) Text 2) Image or Video (Max of 4 Images or Videos) 3) Destination URL (May use different URLs per card if desired) |
Text Specifications
| Primary Text (1) | • Sentence text followed by #ad per Ad Policy. |
| Headline (Max 4) | • Recommended text length: 27 characters max with spaces. |
| Description (Max 4, optional) | • Recommended text length: 18 characters max with spaces. |
| Display URL (1, optional) | This is the URL that will be shown to people who see the ad. |
| Call to Action Button (Max 4) | No Button, Learn More, Order Now, Get Access, Get Promotions, Get Quote, Apply Now, Listen Now, Book Now, Contact Us, Donate Now, Download, Get Offer, Get Showtimes, Get Updates, Send Message, Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More |
Image and Video Specifications
| Carousel: 1:1 ratio (1080 x 1080) | Click here for complete specs |
Details
| 3rd Party Tracking | • Click tags with tracking codes are allowed. |