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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Facebook Standard Ad
What is it:
Single Image or Video standard ad. May run up to 3 ads simultaneously.
Details
| Ad Components | 1) Text 2) Image or Video 3) Destination URL |
Text Specifications
| Primary Text (1) | • Sentence text followed by #ad per Ad Policy. |
| Headline (1) | • Recommended text length: 27 characters max with spaces. |
| Description (1, optional) | • Recommended text length: 30 characters max with spaces. |
| Display URL (1, optional) | This is the URL that will be shown to people who see the ad. |
| Call to Action Button (1) | No Button, Learn More, Order Now, Get Access, Get Promotions, Get Quote, Apply Now, Listen Now, Book Now, Contact Us, Donate Now, Download, Get Offer, Get Showtimes, Get Updates, Send Message, Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More |
Image and Video Specifications
| Image | Click here for complete specs |
| Video | Click here for complete specs |
| 4:5 ratio (1080 x 1350) or 1:1 ratio (1080 x 1080) recommended for single-image and video ads. | |
Details
| 3rd Party Tracking | • Click tags with tracking codes are allowed. |