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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Facebook Dynamic Ad
What is it:
Submit multiple images or videos, primary text, headlines, descriptions, and call-to-action buttons for a single ad. Facebook will mix and match to show variations based on different combinations to optimize ad performance.
Details
| Ad Components | 1) Texts (Up to 3 for each copy section) 2) Images or Videos (Up to 5 images or videos may be submitted) 3) Destination URL (Only 1 URL may be submitted) All assets must work together and be interchangeable. |
Text Specifications
| Primary Text (3 max) | • Sentence text followed by #ad per Ad Policy. |
| Headline (3 max) | • Recommended text length: 27 characters max with spaces. |
| Description (3 max, optional) | • Recommended text length: 30 characters max with spaces. |
| Display URL (1, optional) | This is the URL that will be shown to people who see the ad. |
| Call to Action Button (3 max) | No Button, Learn More, Order Now, Get Access, Get Promotions, Get Quote, |
Image and Video Specifications
| Image | Click here for complete specs |
| Video | Click here for complete specs |
| 4:5 ratio (1080 x 1350) or 1:1 ratio (1080 x 1080) recommended for single-image and video ads. | |
Details
| 3rd Party Tracking | • Click tags with tracking codes are allowed. |