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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

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  • Reveal

    What is it:

    The Reveal is a sticky ad that appears to float above content at the bottom of mobile web pages. It hides when a user scrolls down and unhides scrolling up. There are three states to the ad: Intro, Collapse and Max. Intro is displayed first to attract the user’s attention, often with animation, and reduces down to the Collapse state after five seconds. The Collapse state, when tapped, expands to the Max state which provides additional information such as a video, entry form or map in addition to the CTA.


    Ad Components1) Photoshop Files (3)
    2) Flat Image Files (3)
    3) Font Files (if applicable)
    4) Landing Page URL
    5) Tracking Tags (optional)


    Photoshop Files (3)Dimensions: 350x150 Intro, 350x50 Collapse, 350x415 Max
    Layered: Yes
    PPI: 72
    Flat Image Files (3)JPG or PNG
    Font FilesWOFF files preferred in a ZIP. If fonts are missing a substitute will be used.
    3rd Party ServingNo
    3rd Party TrackingYes
    SoundUser Activated
    AnimationLength of animation must not exceed :05 in the Intro state and 0:15 in the Maximum state with no looping beyond 0:15.

    Every attempt is made to optimize the creative to ensure optimal performance across all devices. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness a proof will be provided for your review prior to the start date.