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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

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  • AARP Digital Ad Specs
  • Standard Interscroller

    What is it:

    This mobile ad is revealed at the mid-point of a page as a user scrolls down. When a portion of the ad is in view, it snaps into place at 100% width and height. When the user is finished interacting with the ad, they scroll up or down to continue viewing the page content. Appears on mobile devices.


    Ad Components1) Photoshop File
    2) Flat Image File
    3) Font Files (if applicable)
    4) Landing Page URL
    5) Tracking Tags (optional)


    Photoshop File

    Dimensions: 640x920
    Layered: Yes
    PPI: 72

    Flat Image FileJPG or PNG
    Font FilesWOFF files preferred in a ZIP. If fonts are missing a substitute will be used.
    3rd Party ServingNo
    3rd Party TrackingYes
    AnimationLength of animation must not exceed 0:15. No looping beyond 0:15.

    Compatible with the mobile phones running Apple’s iOS, Samsung’s Native OS 4.0+ and Android’s OS (Chrome only)

    Every attempt is made to optimize the creative to ensure optimal performance on mobile devices. This can include the optimization of images, fonts and animation. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness a proof will be provided for your review prior to the start date.