Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

Reveal

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Reveal : Advertiser Designed

What is it:

There are two configurations of the Reveal, Direct-To-Site and Engagement First. Direct-To-Site utilizes two states, Intro and Collapsed. Engagement First utilizes three states, Intro, Collapsed and Max. The Intro state is displayed first and reduces down to the Collapsed state after five seconds. When tapped, the Collapsed state either directs the user to your landing page or expands the Max state.

View Configurations

Direct-To-Site Reveal (2 States)

Deliverables	1. Two Layered Photoshop files, one for each state 2. Two Flat image files, one for each state 3. Font Files
Specifications
Layered Photoshop Files	Intro state: 350x150 pixels @ 72 PPI Collapse state: 350x50 pixels @ 72 PPI
Flat Image Files	JPG or PNG
Font Files	WOFF files preferred in a ZIP

Engagement First Reveal (3 States)

Deliverables	1. Three Layered Photoshop files, one for each state 2. Three Flat image files, one for each state 3. Font Files
Specifications
Layered Photoshop Files	Intro state: 350x150 pixels @ 72 PPI Collapse state: 350x50 pixels @ 72 PPI Max state: 350x415 pixels @ 72 PPI
Flat Image Files	JPG or PNG
Font Files	WOFF files preferred in a ZIP

Other Specifications

3rd Party Serving	No
3rd Party Tracking	Yes
Sound	User Activated
Animation	GIF required and indicated in PSD. Must not exceed :05 in the Intro state and 0:15 in the Max state.
Every attempt is made to optimize the creative to ensure optimal performance across all devices. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness a proof will be provided for your review prior to the start date.