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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Reveal : Advertiser Designed
What is it:
For advertisers who want to design their own creative, this is the spec page for you. There are two possible configurations of the Reveal, Direct To Site and Engagement First. You can choose to send assets for either configuration.
Direct To Site utilizes two states (Intro/Collapse).
Engagement First utilizes three states (Intro/Collapse/Max).
The Intro state is displayed first and reduces down to the Collapse state after five seconds. When tapped, the Collapse state either expands to the Max state or, in the case of Direct To Site, directs the user to your landing page. With it's larger canvas, the Max state is ideal for engaging the user with an image or animation. For more complex interactive features please contact your sales rep.
Advertiser Designed Assets
| Direct To Site (2 State) Click for example | 1) Photoshop file, one for each state (Intro/Collapse) 2) Flat image, one for each state (Intro/Collapse) 3) Font Files 4) Landing Page URL 5) Tracking Tags (optional) |
| Engagement First (3 State) Click for example | 1) Photoshop file, one for each state (Intro/Collapse/Max) 2) Flat image, one for each state (Intro/Collapse/Max) 3) Font Files 4) Landing Page URL 5) Tracking Tags (optional) |
Asset Specifications | |
| Layered Photoshop Files | Intro state: 350x150 pixels @ 72 PPI Collapse state: 350x50 pixels @ 72 PPI Max state: 350x415 pixels @ 72 PPI |
| Flat Image Files | JPG or PNG |
| Font Files | WOFF files preferred in a ZIP |
| Sound | User Activated |
| Animation | Must not exceed :05 in the Intro state and 0:15 in the Max state. |
Other Specifications | |
| 3rd Party Serving | No |
| 3rd Party Tracking | Yes |
Every attempt is made to optimize the creative to ensure optimal performance across all devices. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness a proof will be provided for your review prior to the start date. | |