Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

Reveal

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Reveal : Creative Template

What is it:

There are two configurations of the Reveal, Direct-To-Site and Engagement First. Direct-To-Site utilizes two states, Intro and Collapsed. Engagement First utilizes three states, Intro, Collapsed and Max. The Intro state is displayed first and reduces down to the Collapsed state after five seconds. When tapped, the Collapsed state either directs the user to your landing page or expands the Max state.

View Configurations

Direct-To-Site Reveal (2 States)

Deliverables	1. Image File for Intro State 2. Text for Intro & Collapse States 3. Logo Image 4. Button Text for Collapse State 5. Button Color 6. Background Color 7. Disclaimer Text (optional)
Specifications
Image File	Intro State: 430x150 or larger JPG, GIF or PNG
Text	40 characters max including spaces
Logo Image	JPG, GIF or PNG
Button Text	10 characters max including spaces
Background & Button Color	Hexadecimal Code
Disclaimer Text	250 characters max including spaces

Engagement First Reveal (3 States)

Deliverables	1. Image Files for Intro & Max States 2. Text for Intro, Collapse & Max States 3. Logo Image 4. Button Text for Collapse & Max States 5. Button Color 6. Background Color 7. Disclaimer Text (optional)
Specifications
Image Files	Intro State: 430x150 or larger JPG, GIF or PNG Max State: 430x205 or larger JPG, GIF or PNG
Text	40 characters max including spaces
Logo Image	JPG, GIF or PNG
Button Text	10 characters max including spaces
Background & Button Color	Hexadecimal Code
Disclaimer Text	250 characters max including spaces

Other Specifications

3rd Party Serving

3rd Party Tracking

Yes

Compatible with the mobile phones running Apple’s iOS, Samsung’s Native OS 4.0+ and Android’s OS (Chrome only)

To ensure correctness a proof will be provided for your review prior to the start date.