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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Reveal : Creative Template
What is it:
For advertisers who prefer to use a pre-designed template and submit a simple set of assets, this is the spec page for you. There are two possible configurations of the Reveal template; Direct To Site and Engagement First. You can choose to send assets for either or both configurations.
Direct To Site utilizes two states (Intro/Collapse). The Intro state is displayed first and reduces down to the Collapse state after five seconds. When tapped, the Collapse state directs the user to your landing page.
Engagement First utilizes three states (Intro/Collapse/Max). The Intro state is displayed first and reduces down to the Collapse state after five seconds. When tapped, the Collapse state expands to the Max state. With it's larger canvas, the Max state displays a larger image. From there the user can tap to your landing page.
Creative Template Assets
| Direct To Site (2 States) View a live example | 1) Image file for Intro state 2) Text for Intro and Collapse states 3) Button text for Collapse state 4) Button color 5) Background color 6) Disclaimer Text (optional) 7) Landing Page URL 8) Tracking Tags (optional) |
| Engagement First (3 States) View a live example | 1) Image files for Intro and Max states 2) Text for Intro, Collapse and Max states 3) Button text for Collapse and Max states 4) Button color 5) Background color 6) Disclaimer Text (optional) 7) Landing Page URL 8) Tracking Tags (optional) |
Asset Specifications | |
| Image Files | Intro State: 430x150 pixels @ 72 PPI, JPG or PNG Max State: 430x205 pixels @ 72 PPI, JPG or PNG |
| Headline & Subhead Text | Any State: 40 characters max including spaces |
| Button Text | 10 characters max including spaces |
| Disclaimer Text | 250 characters max including spaces (optional) |
| Background & Button Color | Hexadecimal Code |
Other Specifications | |
| 3rd Party Serving | No |
| 3rd Party Tracking | Yes |
To ensure correctness a proof will be provided for your review prior to the start date. | |