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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Reveal : Creative Template
What is it:
For advertisers who prefer to use a pre-designed template and submit a simple set of assets, this is the spec page for you. There are two possible configurations of the Reveal templates, Direct To Site and Engagement First. You can choose to send assets for either configuration.
Direct To Site utilizes two states (Intro/Collapse). Engagement First utilizes three states (Intro/Collapse/Max).
The Intro state is displayed first and reduces down to the Collapse state after five seconds. When tapped, the Collapse state either expands to the Max state or, in the case of Direct To Site, directs the user to your landing page. With it's larger canvas, the Max state is ideal for engaging the user with an image or animation.
Creative Template Assets
| Direct To Site (2 State) Click for example | 1) Image file for one state (Intro) 2) Text for two states (Intro/Collapse) 3) Button text for one state (Collapse) 4) Background color 5) Button color 6) Landing Page URL 7) Tracking Tags (optional) |
| Engagement First (3 State) Click for example | 1) Image file for two states (Intro/Max) 2) Text for all three states (Intro/Collapse/Max) 3) Button text for two states (Collapse/Max) 4) Background color 5) Button color 6) Landing Page URL 7) Tracking Tags (optional) |
Asset Specifications | |
| Image Files | Intro: 430x150 pixels @ 72 PPI, JPG or PNG Max: 430x205 pixels @ 72 PPI, JPG or PNG |
| Headline Text | Intro: 40 characters max including spaces Collapse: 40 characters max including spaces Max: 40 characters max including spaces |
| Sub-Headline Text | Max: 40 characters max including spaces |
| Button Text | 10 characters max including spaces |
| Disclaimer Text | 250 characters max including spaces (optional) |
| Background & Button Color | Hexadecimal Code |
Other Specifications | |
| 3rd Party Serving | No |
| 3rd Party Tracking | Yes |
To ensure correctness a proof will be provided for your review prior to the start date. | |