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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

  • AARP The Magazine
  • AARP Bulletin
  • AARP Digital Ad Specs
  • Instream Games Preload

    What is it:

    Video preload appears before a game is played in the games section of AARP.org.


    Ad ComponentsVideo File

    Video File Specifications

    Video FormatMP4, 3GP or MOV
    Video CodecH.264/AVC
    Video Aspect Ratio16:9
    Video Resolution1920x1080
    Video Bit Rate2500-3500
    Video LengthLess than :15 (not skippable)
    Greater than :15 (skippable)
    Video Frame Rate25 FPS or greater
    Audio FormatAAC-LC or HE-AACv1
    Audio Bit Rate128-192 kbps for AAC-LC
    64-128 kbps for HE-AACv1
    Max File Size512 MB
    Companion AdsNo
    3rd Party VAST TagsAllowed for videos with a length of :15 or shorter