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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
YouTube Audience 1st Extension
What is it:
Leverage AARP’s first-party data to boost awareness and engagement among AARP members across 110MM+ YouTube channels. Advertisers can target the AARP audience on YouTube with video ads that appear before content in players located throughout the platform.
Details
| Ad Components | 1) Video File |
| 2) Landing Page URL | |
| 3) CTA Overlay Banner | |
| 4) Companion Ads (optional) |
Video File Specifications
| Video Format | AVI, MOV, MP4, M4V, MPEG, MPG, WEBM, WMV |
| Video Codec | H.264 |
| Video Aspect Ratio | Landscape/Horizontal: 16:9 or 4:3 Portrait/Vertical: 9:16 or 3:4 |
| Video Resolution | Landscape/Horizontal: 1280×720, 1920×1080, or 1440×1080 Portrait/Vertical: 720×1280, 1080×1920, or 1080×1440 Square: 720×720, 1080×1080, 1920×1920 |
| Video Bit Rate | At least 20 Mbps |
| Video Length | :30 max |
| Video Frame Rate | 23.98 FPS or 29.97 FPS |
| Audio Format | PCM (preferred) or AAC |
| Audio Bit Rate | At least 192 Kbps |
| Max File Size | 1 GB |
| VAST | Yes |
| VPAID | Yes |
| Companion Ads (optional) | Yes |
| 3rd Party VAST Tags | You can include companion creatives within the video creative's XML file. |
CTA Overlay Banner Specifications
| Dimensions | 300x60 |
| Max File Size | 150 KB |
| CTA Button Text | Max 10 characters with spaces (Blue button with white lettering and cannot be changed or altered.) |
| Headline Text | Max 15 characters with spaces (Black, bolded lettering and cannot be changed or altered.) |
| Display URL | The URL displayed to the users on the overlay. |
| Landing Page URL | The URL to which the overlay links. Can be a redirect. |
Thumbnail Logo |
Companion Ads Specifications
| File Type | Image or HTML5 |
| Max File Size | 20K |
| Dimensions | Include 300×250, 728×90, and 300×60 companion banner options. |
| Animation Time | 15 secs |
| Frame Rate | 18-24 FPS |