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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
YouTube Audience 1st Extension
What is it:
Leverage AARP’s first-party data to boost awareness and engagement among AARP members across 110MM+ YouTube channels. Advertisers can target the AARP audience on YouTube with video ads that appear before content in players located throughout the platform.
Details
| Ad Components | 1) Video File |
| 2) Landing Page URL | |
| 3) CTA Overlay on Video | |
| 4) Companion Banner (optional) | |
| 5) Custom Overlay (optional, work with sales rep to make actionable) |
Video File Specifications
| Video Format | AVI, MOV, MP4, M4V, MPEG, MPG, WEBM, WMV |
| Video Codec | H.264 |
| Video Aspect Ratio | Landscape/Horizontal: 16:9 or 4:3 Portrait/Vertical: 9:16 or 3:4 |
| Video Resolution | Landscape/Horizontal: 1280×720, 1920×1080, or 1440×1080 Portrait/Vertical: 720×1280, 1080×1920, or 1080×1440 Square: 720×720, 1080×1080, 1920×1920 |
| Video Bit Rate | At least 20 Mbps |
| Video Length | :06 to :30 max :06 to :14 max for non-skippable |
| Video Frame Rate | 23.98 FPS or 29.97 FPS |
| Audio Format | PCM (preferred) or AAC |
| Audio Bit Rate | At least 192 Kbps |
| Max File Size | 1 GB |
| VAST | No |
| VPAID | No |
CTA Overlay on Video Specifications
| CTA Button Text | Max 10 characters with spaces (Blue button with white lettering and cannot be changed or altered.) |
| CTA Headline Text | Max 15 characters with spaces (Black, bolded lettering and cannot be changed or altered.) |
| Display URL | The URL displayed to the users on the overlay. (Note: Domain must match the landing page domain.) |
| Landing Page URL | The URL to which the overlay links. Can be a redirect. |
Companion Banner (optional) Specifications
| Dimensions | 300x60 |
| File Types | JPG, GIF, PNG |
| GIF Frame Rate | Less than 5 frames per second |
| Max File Size | 150 KB |
Details
| 3rd Party Tracking | Click tags with tracking codes are allowed. |
| Impression tags not allowed per Google's policy prohibiting use of third-party tracking pixels for YouTube measurement. |