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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

  • AARP The Magazine
  • AARP Bulletin
  • AARP Digital Ad Specs
  • CTV Audience 1st Extension

    What is it:

    Leverage the power of AARP’s first-party data to boost awareness and drive engagement among AARP members as they stream their favorite digital video content across millions of devices. CTV video ad appears via a streaming service during a viewer's movie, TV show, or other video content.


    Ad Components1) Video File
    2) QR Code (optional)

    Video File Specifications

    Video FormatMOV, MP4
    Video Aspect Ratio16:9 or 4:3
    Video Resolution1920x1080 1920x1080/1280x720 (16:9) OR 1440x1080 (4:3); 4:2:2 color space
    Video Bit RateConstant Bitrate (CBR) 15-60 Mbps (15,000-60,000 Kbps)
    Accepted: Variable Bitrate (VBR) 15-60 Mbps (15,000-60,000 Kbps)
    Video Length:15 or :30
    Video Frame Rate30 fps (29.97 fps) or 24 fps (23.976 fps)
    Audio Bit Rate192 Kbps minimum 16- or 24-bit only 48 kHz sample rate
    Max File Size300 MB
    Companion AdsNo
    3rd Party VAST TagsRequires VAST non-skippable ads

    QR Code Specifications

    PatternSelected by Digital Ad Ops Team
    CTA Copy/GraphicProvide users with a clear benefit or incentive to scan. (i.e. "Scan to win", "Scan to enter" etc.)
    Hex Colore.g.  AARP red: #EC1300
    Background ColorChoose light or dark configuration
    Font TypeNo customization allowed
    Time DisplayedQR code on the ad for as long as possible. (i.e. the entire length of the ad)
    Brand Logo (optional)File Type: PNG

    Dimensions: Up to 20% of the code's center
    Max File Size: 5 MB