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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

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  • AARP Digital Ad Specs
  • CTV Audience 1st Extension

    What is it:

    Leverage the power of AARP’s first-party data to boost awareness and drive engagement among AARP members as they stream their favorite digital video content across millions of devices. CTV video ad appears via a streaming service during a viewer's movie, TV show, or other video content.


    Ad Components1) Video File
    2) Custom Overlay (optional, work with sales rep to make actionable)

    Video File Specifications

    Video FormatMOV, MP4
    Video Aspect Ratio16:9 or 4:3
    Video Resolution1920x1080 1920x1080/1280x720 (16:9) OR 1440x1080 (4:3); 4:2:2 color space
    Video Bit RateConstant Bitrate (CBR) 15-60 Mbps (15,000-60,000 Kbps)
    Accepted: Variable Bitrate (VBR) 15-60 Mbps (15,000-60,000 Kbps)
    Video Length:15 or :30
    Video Frame Rate30 fps (29.97 fps) or 24 fps (23.976 fps)
    Audio Bit Rate192 Kbps minimum 16- or 24-bit only 48 kHz sample rate
    Max File Size300 MB
    Companion AdsNo
    3rd Party VAST TagsRequires VAST non-skippable ads