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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
CTV Audience 1st Extension
What is it:
Leverage the power of AARP’s first-party data to boost awareness and drive engagement among AARP members as they stream their favorite digital video content across millions of devices. CTV video ad appears via a streaming service during a viewer's movie, TV show, or other video content.
Details
| Ad Components | 1) Video File |
| 2) QR Code (optional) |
Video File Specifications
| Video Format | MOV, MP4 |
| Video Aspect Ratio | 16:9 or 4:3 |
| Video Resolution | 1920x1080 1920x1080/1280x720 (16:9) OR 1440x1080 (4:3); 4:2:2 color space |
| Video Bit Rate | Constant Bitrate (CBR) 15-60 Mbps (15,000-60,000 Kbps) Accepted: Variable Bitrate (VBR) 15-60 Mbps (15,000-60,000 Kbps) |
| Video Length | :15 or :30 |
| Video Frame Rate | 30 fps (29.97 fps) or 24 fps (23.976 fps) |
| Audio Bit Rate | 192 Kbps minimum 16- or 24-bit only 48 kHz sample rate |
| Max File Size | 300 MB |
| VAST | Yes |
| VPAID | No |
| Companion Ads | No |
| 3rd Party VAST Tags | Requires VAST non-skippable ads |
QR Code Specifications
| Pattern | Selected by Digital Ad Ops Team |
| CTA Copy/Graphic | Provide users with a clear benefit or incentive to scan. (i.e. "Scan to win", "Scan to enter" etc.) |
| Hex Color | e.g. AARP red: #EC1300 |
| Background Color | Choose light or dark configuration |
| Font Type | No customization allowed |
| Time Displayed | QR code on the ad for as long as possible. (i.e. the entire length of the ad) |
| Brand Logo (optional) | File Type: PNG Dimensions: Up to 20% of the code's center |