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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Audio Extension
What is it:
AARP Audio delivers a premium, cross platform audio experience designed to reach the 50+ audience wherever they listen. This product combines Cross Device Audio, Connected Car & Home Audio, and the Podcast Network/Audio to create a unified, high quality audio solution aligned with AARP’s trusted digital ecosystem. Advertisers gain access to brand safe, member focused listening environments with industry leading completion rates and optional companion banners for added engagement.
Details
| Ad Components | 1. Audio File 2. Display Banner (Optional) |
Audio File Specifications
| File Format | MP3, OGG (Spotify) |
| Length | :15 or :30 |
| Bit Rate | 196 kbps or 192 kbps (Spotify) |
| Sample Rate | 44.1 kHz |
| Integrated Average Loudness | -16 LUFS (+/- 1.5 LUFS) |
| True Peak Limit | -2 dBTP |
| Max File Size | 2 MB |
Display Banner Specifications
| File Format | JPG |
| Dimensions | 300x250 |
| Max File Size | 100 KB |
| Expansion Allowed | No |
| Allows 3rd Party Serving | No |
| Allows 3rd Party Tracking | No |