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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Pencil Ad
What is it:
The Pencil Ad appears in two locations on the website; 1) in the Member Benefits section amongst the various benefit categories and 2) in the Rewards section amongst the various Earn opportunities.
In the Member Benefits section, two Pencil Ads appear on the main category page and one appears on filtered category pages. These ads are prefaced with the wording "EXCLUSIVE MEMBER OFFER". Advertisers must be an AARP provider to purchase ads in Member Benefits.
In the Rewards section, two Pencil Ads appear on each Earn opportunity page. Advertisers do not need to be an AARP provider to purchase ads in Rewards.
The Pencil Ad is text-based and does not utilize images.
Details
| Ad Components | Link text |
Specifications
| Link Text | Max 90 characters with spaces. If in Member Benefits, text should contain the advertiser's company name and be an offer. |
General Specifications
| Allows 3rd Party Serving | No |
| Allows 3rd PartyTracking | Yes we accept only secure trackers |