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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

  • AARP The Magazine
  • AARP Bulletin
  • AARP Digital Ad Specs
  • Pencil Ad *

    What is it:

    The Pencil Ad appears in the Member Benefits section of the site amongst the various benefit categories and is offered only to AARP Providers. Two slots are available on the main category page and one slot is available on filtered category pages. The Pencil Ad is a text based ad and it contains no images. The advertiser's text link is prefaced with the wording "EXCLUSIVE MEMBER OFFER" and must contain the advertiser's name.


    Ad ComponentsLink text with advertiser's company name


    Link TextMax 90 characters with spaces

    General Specifications

    Allows 3rd Party ServingNo
    Allows 3rd PartyTrackingYes we accept only secure trackers