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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Benefits Embedded Offer*
What is it:
This native-styled ad is embedded in content areas on the Member Benefits section of AARP.org. This ad is comprised of three distinct components which AARP uses to construct the ad. the ad must be an offer or discount provided by the advertiser.
Details
| Ad Components | 1) Static Image |
| 2) Benefit Headline Copy | |
| 3) Benefit Sub-Headline Copy |
Image Specifications
| File Types | JPG, GIF, PNG |
| Max File Size | 50 KB |
| File Dimensions | 457x263 |
| Animation | Not Allowed |
| Logos, products, text, borders or line art in the image | Not Allowed |
Copy Specifications
| Benefit Headline Copy | 45 characters max with spaces |
| Benefit Sub-Headline Copy | 66 characters max with spaces |
General Specifications
| Allows 3rd Party Serving | No |
| Allows 3rd PartyTracking | Yes we accept only secure trackers |
| Audio Permitted | No |