Digital Ad Specs

Member benefits Embedded ad

What is it:

This native-styled ad is embedded in content areas on the Member Benefits section of This ad is comprised of three distinct components which AARP uses to construct the ad. 


Ad Components1) Static Image
2) Benefit Headline Copy
3) Benefit Summary Copy

Image Specifications

File TypesJPG, GIF, PNG
Max File Size50 KB
File Dimensions457x263
AnimationNot Allowed
Logos, products, text, borders or line art in the imageNot Allowed

Copy Specifications

Benefit Headline Copy45 characters max with spaces
Benefit Summary Copy66 characters max with spaces

General Specifications

Allows 3rd Party ServingNo
Allows 3rd PartyTrackingYes we accept only secure trackers
Audio PermittedNo