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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

  • AARP The Magazine
  • AARP Bulletin
  • AARP Digital Ad Specs
  • Benefits Embedded Offer*

    What is it:

    This native-styled ad is embedded in content areas on the Member Benefits section of AARP.org. This ad is comprised of three distinct components which AARP uses to construct the ad. the ad must be an offer or discount provided by the advertiser.


    Ad Components1) Static Image
    2) Benefit Headline Copy
    3) Benefit Sub-Headline Copy

    Image Specifications

    File TypesJPG, GIF, PNG
    Max File Size50 KB
    File Dimensions457x263
    AnimationNot Allowed
    Logos, products, text, borders or line art in the imageNot Allowed

    Copy Specifications

    Benefit Headline Copy45 characters max with spaces
    Benefit Sub-Headline Copy66 characters max with spaces

    General Specifications

    Allows 3rd Party ServingNo
    Allows 3rd PartyTrackingYes we accept only secure trackers
    Audio PermittedNo