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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Standard Embedded
What is it:
This in-feed ad is embedded in content areas throughout AARP.org. This ad utilizes three distinct components which AARP uses to construct the ad in varying combinations.
Details
| Ad Components | 1) Static Image |
| 2) Headline Copy | |
| 3) Sub-Headline Copy |
Image Specifications
| File Types | JPG, GIF, PNG |
| Max File Size | 50 KB |
| File Dimensions | 457x263 |
| Animation | Not Allowed |
| Logos, products, text, borders or line art in the image | Not Allowed |
Copy Specifications
| Headline Copy | 27 characters max with spaces |
| Sub-Headline Copy | 105 characters max with spaces |
| Advertiser name, product name, offer or discount details in the copy | Not Recommended |
General Specifications
| Allows 3rd Party Serving | No |
| Allows 3rd PartyTracking | Yes we accept only secure trackers |
| Audio Permitted | No |