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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

  • AARP The Magazine
  • AARP Bulletin
  • AARP Digital Ad Specs
  • Standard Embedded

    What is it:

    This in-feed ad is embedded in content areas throughout AARP.org. This ad utilizes three distinct components which AARP uses to construct the ad in varying combinations.


    Ad Components1) Static Image
    2) Headline Copy
    3) Sub-Headline Copy

    Image Specifications

    File TypesJPG, GIF, PNG
    Max File Size50 KB
    File Dimensions457x263
    AnimationNot Allowed
    Logos, products, text, borders or line art in the imageNot Allowed

    Copy Specifications

    Headline Copy27 characters max with spaces
    Sub-Headline Copy105 characters max with spaces
    Advertiser name, product name, offer or discount details in the copyNot Recommended

    General Specifications

    Allows 3rd Party ServingNo
    Allows 3rd PartyTrackingYes we accept only secure trackers
    Audio PermittedNo