Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

Mobile Web

View All Units

Shopper Tilt Touch

What is it:

The Shopper Tilt Touch transforms passive scrolling into an immersive, motion-driven, 3D-like experience that puts your product in consumers’ hands - and moves them to purchase. Optimized for mobile engagement, this mobile-only ad turns discovery into action.

View Example

Deliverables

Ad Components

View Spec Guide

Asset Specifications

1. Logo	Format: Transparent PNG Dimensions: 400x100 pixels
2. Product Image	Format: Transparent PNG with a deep drop shadow Dimensions: 1000x1000 pixels Note: The product should be centered and fill the entire frame
3. Product Price	Max 9 characters, Hexadecimal Code if not white
4. Product Name	Max 26 characters, Hexadecimal Code if not white
5. Product Description	Max 148 characters, Hexadecimal Code if not white
6. CTA Button Text	Max 15 characters, Hexadecimal Code if not white
7. Small Text (optional)	Max 26 characters, Hexadecimal Code if not grey
8. Product Background & Button Color (top)	Hexadecimal Code
9. Product Background Color (bottom)	Hexadecimal Code
10. Background Color (optional)	Hexadecimal Code if not white

Other Specifications

3rd Party Serving	No
3rd Party Tracking	Yes
Sound	No
Compatible with the mobile phones running Apple’s iOS, Samsung’s Native OS 4.0+ and Android’s OS (Chrome only). To ensure correctness a proof will be provided for your review prior to the start date.