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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

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  • Hot Deals Solo

    What is it:

    AARP members love a deal. So it’s no surprise that Hot Deals, an opt-in email designed to deliver timely deals and discounts, is the fastest growing and highest performing AARP email. Delivered under the trusted AARP heading, this transactional email flags your special offer with your logo, URL, product shot, copy and call-to-action in one impactful message. It’s an opportunity to position your product front and center without the distraction of competing products and services.


    Email Components1) Copy
    2) Image

    Copy Specifications

    Headline10 words max
    Body250 words max
    Disclaimer250 words max
    Call to Action5 words max
    Subject Line

    100 characters or less. Advertiser name must be included

    Image Specifications

    File TypesPNG, GIF or JPG
    File Dimensions648x370
    Max File Size200 KB
    AnimationNot Permitted

    Other Specifications

    Allows 3rd Party ServingNo
    Allows 3rd Party TrackingYes we accept only secure tackers
    AudioNot Permitted
    Short URLsNot Permitted