Digital Ad Specs
HOT DEALS - SOLO EMAIL
What is it:
AARP members love a deal. So it’s no surprise that Hot Deals, an opt-in email designed to deliver timely deals and discounts, is the fastest growing and highest performing AARP email. Delivered under the trusted AARP heading, this transactional email flags your special offer with your logo, URL, product shot, copy and call-to-action in one impactful message. It’s an opportunity to position your product front and center without the distraction of competing products and services.
Creative is due 10 business days before launch date.
Details
| Email Components | 1) Copy |
| 2) Image |
Copy Specifications
| Headline | 10 words max |
| Body | 250 words max |
| Disclaimer | 250 words max |
| Call to Action | 5 words max |
| Subject Line | 100 characters or less. Advertiser name must be included |
Image Specifications
| File Types | PNG, GIF or JPG |
| File Dimensions | 648x370 |
| Max File Size | 200 KB |
| Animation | Not Permitted |
Other Specifications
| Allows 3rd Party Serving | No |
| Allows 3rd Party Tracking | Yes we accept only secure tackers |
| Audio | Not Permitted |
| Intake Form | Click here |
| Short URLs | Not Permitted |