Digital Ad Specs


What is it:

AARP members love a deal. So it’s no surprise that Hot Deals, an opt-in email designed to deliver timely deals and discounts, is the fastest growing and highest performing AARP email. Delivered under the trusted AARP heading, this transactional email flags your special offer with your logo, URL, product shot, copy and call-to-action in one impactful message. It’s an opportunity to position your product front and center without the distraction of competing products and services.


Email Components 1) Copy

2) Image

Copy Specifications

Headline 10 words max
Body 250 words max
Disclaimer250 words max
Call to Action 5 words max
Subject Line

100 characters or less. Advertiser name must be included

Image Specifications

File Types PNG, GIF or JPG
File Dimensions648x370
Max File Size 200 KB
Animation Not Permitted

Other Specifications

Allows 3rd Party Serving No
Allows 3rd Party Tracking Yes we accept only secure tackers
Audio Not Permitted
Intake Form Click here
Short URLsNot Permitted