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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Hot Deals Solo
What is it:
AARP members love a deal. So it’s no surprise that Hot Deals, an opt-in email designed to deliver timely deals and discounts, is the fastest growing and highest performing AARP email. Delivered under the trusted AARP heading, this transactional email flags your special offer with your logo, URL, product shot, copy and call-to-action in one impactful message. It’s an opportunity to position your product front and center without the distraction of competing products and services.
Details
| Email Components | 1. Copy 2. Image 3. Logo |
Copy Specifications
| Headline | 160 characters max |
| Body | 250 words max |
| Disclaimer | 250 words max |
| Call to Action | 20 characters max |
| Subject Line | 100 characters or less. Advertiser name must be included. |
Image Specifications
| File Types | PNG, GIF or JPG |
| File Dimensions | 648x370 |
| Max File Size | 200 KB |
| Animation | Not Allowed |
| Logos, products, text, borders or line art in the image. | Not Allowed |
Logo Specifications
| File Types | PNG, GIF or JPG |
| File Dimensions | 314x36 |
| Max File Size | 200 KB |
| Animation | Not Allowed |
Other Specifications
| Allows 3rd Party Serving | No |
| Allows 3rd Party Tracking | Yes we accept only secure click trackers |
| Audio | Not Permitted |
| Short URLs | Not Permitted |