AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
What is it:
AARP Dedicated Emails are custom-created, stand-alone messages sent by AARP on behalf of advertisers to members.
Email Components |
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Desktop | |
Body Dimensions | 600 pixels wide |
Body Format | PSD* (Photoshop) |
Logo | Must used an approved advertiser logo |
Mobile | |
Body Dimensions | 320 pixels wide (mobile vertical) Single-column design |
CTA Button Dimensions | Large, thumb-tappable buttons for calls to action, should be at least 46 pixels squared |
Font Size | Minimum font size of 16px—Apple recommends 17-22px, Google recommends 18-22px (we can go for 18-22px). |
* AARP will not accept non-PSD file submissions so as to maintain the quality of final files and to adhere to development time lines
Subject Line | Must include the advertiser's name |
Copy Recommendations |
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Acceptable Serif Fonts |
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Acceptable Sans-Serif Fonts |
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Acceptable Monospace Fonts |
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Allows 3rd Party Serving | No |
Allows 3rd Party Tracking | Yes we accept only secure trackers |
Audio | Not Permitted |
Other Recommendations |
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Short URLs | Not Permitted |
Fonts | Use standard web safe fonts at least 10 points/pixels, avoid using all capital letters |
ALT Tag | Provide unique alt tag for each image and link |
Hyperlinks | Embed and underline hyperlinks (do not display actual URL) |
Design | Use colors and formats that enhance readability and draw the eye to key information |
Body Height | Although we offer unlimited height, keep email as short as possible |