PDF Icon Download Our Network

Digital Ad Specs


AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

  • AARP The Magazine
  • AARP Bulletin
  • AARP Digital Ad Specs
  • Dedicated


    What is it:

    AARP Dedicated Emails are custom-created, stand-alone messages sent by AARP on behalf of advertisers to members.

    Details

    Email Components
    • Requested Drop Dates (Tuesdays)
    • Completed CRF
    • Proof List Information
    • Seed List Information
    • Email Body (PSD)
    • Subject Line (Text)
    • List Criteria for ASI
    • PDF of Email for ASI

    Email Body Specifications

    Desktop
    Body Dimensions600 pixels wide
    Body FormatPSD* (Photoshop)
    LogoMust used an approved advertiser logo
    Mobile
    Body Dimensions320 pixels wide (mobile vertical)
    Single-column design
    CTA Button DimensionsLarge, thumb-tappable buttons for calls to action, should be at least 46 pixels squared
    Font Size

    Minimum font size of 16px—Apple recommends 17-22px, Google recommends 18-22px (we can go for 18-22px).

    * AARP will not accept non-PSD file submissions so as to maintain the quality of final files and to adhere to development time lines

    Copy Specifications

    Subject LineMust include the advertiser's name
    Copy Recommendations
    • Use standard web safe fonts, minimum 10 pts/px
    • Embed and underline hyperlinks (do not display actual URL)
    • Although we offer unlimited height, keep email as short as possible
    • Avoid using all capital letters
    Acceptable Serif Fonts
    • Georgia
    • “Palatino Linotype”, “Book Antiqua”, Palatino
    • "Times New Roman", Times
    Acceptable Sans-Serif Fonts
    • Arial, Helvetica
    • "Arial Black", Gadget
    • "Comic Sans MS", cursive
    • Impact, Charcoal
    • "Lucida Sans Unicode", "Lucida Grande"
    • Tahoma, Geneva
    • "Trebuchet MS", Helvetica
    • Verdana, Geneva
    Acceptable Monospace Fonts
    • "Courier New", Courier
    • "Lucida Console", Monaco

    Other Specifications

    Allows 3rd Party ServingNo
    Allows 3rd Party TrackingYes we accept only secure trackers
    AudioNot Permitted
    Other Recommendations
    • Provide unique alt tag for each image and link
    • Use colors and formats that enhance readability and draw the eye to key information
    Short URLsNot Permitted

    Creative Recommendations

    FontsUse standard web safe fonts at least 10 points/pixels, avoid using all capital letters
    ALT TagProvide unique alt tag for each image and link
    HyperlinksEmbed and underline hyperlinks (do not display actual URL)
    DesignUse colors and formats that enhance readability and draw the eye to key information
    Body HeightAlthough we offer unlimited height, keep email as short as possible