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Digital Ad Specs


AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

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  • Hot Deals Shared


    What is it:

    AARP members love a deal. So it’s no surprise that Hot Deals, an opt-in email designed to deliver timely deals and discounts, is the fastest growing and highest performing AARP email. Delivered under the trusted AARP heading, this transactional email flags your special offer with your logo and call-to-action in one impactful message. It’s an opportunity to position your product with up to five other valued advertiser offers. Advertisers are displayed in alphabetical order within the email.

    Details

    Email Components1. Copy
    2. Image
    3. Logo

    Copy Specifications

    Headline42 characters max
    Body250 words max
    Disclaimer250 words max
    Call to Action20 characters max

    Image Specifications

    File TypesPNG, GIF or JPG
    File Dimensions600x400
    Max File Size200 KB
    AnimationNot Allowed
    Logos, products, text, borders or line art in the imageNot Allowed

    Logo Specifications

    File TypesPNG, GIF or JPG
    File Dimensions314x36
    Max File Size200 KB
    AnimationNot Allowed

    Other Specifications

    Allows 3rd Party ServingNo
    Allows 3rd Party TrackingYes we accept only secure click trackers
    AudioNot Allowed
    Short URLsNot Allowed