Digital Ad Specs


What is it:

AARP members love a deal. So it’s no surprise that Hot Deals, an opt-in email designed to deliver timely deals and discounts, is the fastest growing and highest performing AARP email. Delivered under the trusted AARP heading, this transactional email flags your special offer with your logo and call-to-action in one impactful message. It’s an opportunity to position your product with up to five other valued advertiser offers. Advertisers are displayed in alphabetical order within the email.


Email Components 1) Logo
2) Copy

Logo Specifications

File Types PNG, GIF or JPG
File Dimensions 205x122
Max File Size 100 KB
Animation Not Permitted

Copy Specifications

Headline Max 70 characters with spaces
Body Max 300 characters with spaces

Other Specifications

Allows 3rd Party Serving No
Allows 3rd Party Tracking Yes we accept only secure trackers
Audio Not Permitted
Intake Form Click here
Short URLsNot Permitted