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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

  • AARP The Magazine
  • AARP Bulletin
  • AARP Digital Ad Specs
  • My AARP Embedded

    What is it:

    This native-styled ad is embedded in content areas on the My AARP section of the app. This ad is comprised of three distinct components which AARP uses to construct the ad.


    Ad Components
    1. Image
    2. Headline Copy
    3. Sub-Headline Copy

    Image Specifications

    File TypesPNG or JPG
    Max File Size150 KB
    File Dimensions457x263
    AnimationNot Allowed
    Logos, products, text, borders or line art in the imageNot Allowed

    Copy Specifications

    Offer Headline Copy60 characters max with spaces
    Offer Sub-Headline Copy80 characters max with spaces

    General Specifications

    3rd Party ServingNo
    3rd Party TrackingYes
    Audio PermittedNo