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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

  • AARP The Magazine
  • AARP Bulletin
  • AARP Digital Ad Specs
  • Benefits Embedded Offer*

    What is it:

    This native-styled ad is embedded in content areas on the Member Benefits section of the app. This ad is comprised of three distinct components which AARP uses to construct the ad. The ad must be an offer or discount provided by the advertiser.


    Ad Components
    1. Image
    2. Offer Headline Copy
    3. Offer Sub-Headline Copy

    Image Specifications

    File TypesPNG, GIF or JPG
    Max File Size150 KB
    File Dimensions112x144
    AnimationNot Allowed
    Logos, products, text, borders or line art in the imageNot Allowed

    Copy Specifications

    Offer Headline Copy50 characters max with spaces
    Offer Sub-Headline Copy70 characters max with spaces

    General Specifications

    3rd Party ServingNo
    3rd Party TrackingYes
    Audio PermittedNo