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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Benefits Embedded Offer*
What is it:
This native-styled ad is embedded in content areas on the Benefits section of the app. This ad is comprised of three distinct components which AARP uses to construct the ad. The ad must be an offer or discount provided by the advertiser.
Deliverables
| Ad Components |
|
Image Specifications
| File Types | PNG or JPG |
| Max File Size | 150 KB |
| File Dimensions | 250x250 |
| Animation | Not Allowed |
| Logos, products, text, borders or line art in the image | Not Allowed |
Copy Specifications
| Offer Headline Copy | 60 characters max with spaces |
| Offer Sub-Headline Copy | 80 characters max with spaces |
General Specifications
| 3rd Party Serving | No |
| 3rd Party Tracking | Yes |
| Audio Permitted | No |