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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Inbox Message
What is it:
Pinned to the top of every app user's inbox, the prominent placement of this in-app message ensures prime visibility for up to 30 days. Directly connect with members by utilizing this seamless and clutter-free messaging opportunity.
Details
| Ad Components | 1) Copy |
| 2) Image File | |
| 3) Destination URL |
Copy Specifications
| Headline | Max 66 characters with spaces. Sentence text will be followed by #ad per Ad Policy |
| Body | Max 191 characters with spaces |
| Call to Action | Customizable, short |
| Max 15 characters with spaces | |
| Include destination URL and appended Adobe tracking codes for measurement |
Image Specifications
| File Types | PNG, GIF or JPG |
| File Dimensions | 600x450 |
| Max File Size | 200 KB |
| Animation | Not Permitted |