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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

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  • Embedded Benefits Offer

    What is it:

    The AARP Now app puts the power of membership in the palm of your hand. Stay connected with daily news stories, explore events happening nearby and discover member-only benefits and discounts. These embedded ads appear in the Benefits section of the app and must be an offer provided by the advertiser.


    Ad Components
    1. Image
    2. Offer Headline
    3. Offer Sub-Headline

    Image Specifications

    File TypesPNG, GIF or JPG
    Max File Size150 KB
    File Dimensions258 x 334
    AnimationNot Allowed
    Logos, products, text, borders or line art in the imageNot Allowed
    Safe Area25px on all borders

    Text Specifications

    Offer Headline50 characters max with spaces
    Offer Sub-Headline70 characters max with spaces

    General Specifications

    3rd Party ServingNo
    3rd Party TrackingNo
    Audio PermittedNo