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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Embedded Benefits Offer
What is it:
The AARP Now app puts the power of membership in the palm of your hand. Stay connected with daily news stories, explore events happening nearby and discover member-only benefits and discounts. These embedded ads appear in the Benefits section of the app and must be an offer provided by the advertiser.
Deliverables
| Ad Components |
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Image Specifications
| File Types | PNG, GIF or JPG |
| Max File Size | 150 KB |
| File Dimensions | 258 x 334 |
| Animation | Not Allowed |
| Logos, products, text, borders or line art in the image | Not Allowed |
| Safe Area | 25px on all borders |
Text Specifications
| Offer Headline | 50 characters max with spaces |
| Offer Sub-Headline | 70 characters max with spaces |
General Specifications
| 3rd Party Serving | No |
| 3rd Party Tracking | No |
| Audio Permitted | No |