Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

Interscroller

View All Units

Interscroller : Creative Template

What is it:

For advertisers who prefer to use a pre-designed template and submit a simple set of assets, this is the spec page for you. This mobile ad is revealed at the mid-point of a page as a user scrolls down. When a portion of the ad is in view, it snaps into place at full width and height.

View Template

Deliverables

Ad Components

1) Background Image
2) Headline Text
3) Subhead Text
4) Logo Image
5) Button Text
6) Button Color

Optional:
Background Gradient Color
Disclaimer Text

Asset Specifications

Background Image	640x920 or larger JPG, GIF or PNG
Logo Image	JPG, GIF or PNG
Headline & Subhead Text	40 characters max including spaces
Button Text	10 characters max including spaces
Disclaimer Text	250 characters max including spaces
Gradient & Button Color	Hexadecimal Code

Other Specifications

3rd Party Serving

3rd Party Tracking

Yes

Compatible with the mobile phones running Apple’s iOS, Samsung’s Native OS 4.0+ and Android’s OS (Chrome only)

To ensure correctness a proof will be provided for your review prior to the start date.