Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

Interscroller

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Interscroller : Creative Template

What is it:

This mobile ad is revealed at the mid-point of a page as a user scrolls down. When a portion of the ad is in view, it snaps into place at full width and height.

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Deliverables

Ad Components

1) Background Image
2) Headline Text
3) Subhead Text
4) Logo Image
5) Button Text
6) Button Color

Optional:
Background Gradient Color
Disclaimer Text

Asset Specifications

Background Image	1280x1840 or larger JPG, GIF or PNG
Logo Image	JPG, GIF or PNG
Headline & Subhead Text	Recommended 40 characters max including spaces
Button Text	Recommended 10 characters max including spaces
Disclaimer Text	250 characters max including spaces
Gradient & Button Color	Hexadecimal Code

Other Specifications

3rd Party Serving

3rd Party Tracking

Yes

Compatible with the mobile phones running Apple’s iOS, Samsung’s Native OS 4.0+ and Android’s OS (Chrome only)

To ensure correctness a proof will be provided for your review prior to the start date.