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Digital Ad Specs


AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

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  • Interscroller : Advertiser Designed


    What is it:

    For advertisers who want to design their own creative, this is the spec page for you. This mobile ad is revealed at the mid-point of a page as a user scrolls down. When a portion of the ad is in view, it snaps into place at full width and height.

    Deliverables

    Ad Components1) Layered Photoshop File
    2) Flat Image File
    3) Font Files

    Asset Specifications

    Layered Photoshop File640x920 @ 72 PPI
    Flat Image File640x920 JPG or PNG
    Font FilesWOFF files preferred in a ZIP

    Other Specifications

    3rd Party ServingNo
    3rd Party TrackingYes
    AnimationGIF required. Must not exceed 0:15. No looping beyond 0:15.
    SoundNo



    Compatible with the mobile phones running Apple’s iOS, Samsung’s Native OS 4.0+ and Android’s OS (Chrome only)

    Every attempt is made to optimize the creative to ensure optimal performance on mobile devices. This can include the optimization of images, fonts and animation. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness a proof will be provided for your review prior to the start date.