
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
What is it:
For advertisers who want to design their own creative, this is the spec page for you. This mobile ad is revealed at the mid-point of a page as a user scrolls down. When a portion of the ad is in view, it snaps into place at full width and height.
Ad Components | 1) Layered Photoshop File 2) Flat Image File 3) Font Files |
Layered Photoshop File | 640x920 @ 72 PPI |
Flat Image File | 640x920 JPG or PNG |
Font Files | WOFF files preferred in a ZIP |
3rd Party Serving | No |
3rd Party Tracking | Yes |
Animation | GIF required. Must not exceed 0:15. No looping beyond 0:15. |
Sound | No |
Every attempt is made to optimize the creative to ensure optimal performance on mobile devices. This can include the optimization of images, fonts and animation. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness a proof will be provided for your review prior to the start date. |