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Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

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  • Text Link

    What is it:

    AARP members know where to go for the latest deals and discounts. Hot Deals includes a text link on the home page, channel pages and articles.


    Ad Components1) Link Text
    2) Advertiser's company name


    Link TextMax 35 characters with spaces*
    Advertiser's company nameMax 35 characters with spaces*
    * All caps not allowed