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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
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Deliverables
| Email Components | 1. Hero Image |
Hero Image Specifications
| Image Type | Static Image or Animated GIF |
| File Types | PNG, GIF or JPG |
| Max File Size | 45 KB |
| Ad File Dimensions | 600x400 |
| Animation | Allowed |
| Logos, products, text, borders or line art in the image | Not Allowed |
Logo Image Specifications
| Image Type | Static Image |
| File Types | PNG, GIF or JPG |
| Max File Size | 45 KB |
| Ad File Dimensions | 200x45 |
| Animation | Not Allowed |
Copy Specifications
| Headline | Max 40 characters with spaces |
| Body | Max 65 characters with spaces |
| CTA | Max 15 characters with spaces |
General Specifications
| Allows 3rd Party Serving | No |
| Allows 3rd Party Tracking | Yes we accept only secure trackers |
| Responsive to Window Size | Yes |