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Digital Ad Specs


AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

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    What is it:

    Stay up-to-date on all your benefits, including discounts, programs and services designed to offer real value every day.

    Deliverables

    Email Components

    1. Hero Image
    2. Logo Image
    3. Headline Copy
    4. Body Copy
    5. CTA Copy

    Hero Image Specifications

    Image TypeStatic Image or Animated GIF
    File TypesPNG, GIF or JPG
    Max File Size45 KB
    Ad File Dimensions600x400
    AnimationAllowed
    Logos, products, text, borders or line art in the imageNot Allowed

    Logo Image Specifications

    Image TypeStatic Image
    File TypesPNG, GIF or JPG
    Max File Size45 KB
    Ad File Dimensions200x45
    AnimationNot Allowed

    Copy Specifications

    HeadlineMax 40 characters with spaces
    BodyMax 65 characters with spaces
    CTAMax 15 characters with spaces

    General Specifications

    Allows 3rd Party ServingNo
    Allows 3rd Party TrackingYes we accept only secure trackers
    Responsive to Window SizeYes