Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

Dynamic Billboard

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Dynamic Billboard : Creative Template

What is it:

The Dynamic Billboard adapts to the width of the device on which it is displayed. The creative is revealed through a full-width "window" in the body of the page. As a user scrolls down, creative in the foreground (e.g., text, logos) move along the fixed background giving the appearance of a moving window. Appears on all device types.

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Deliverables

Ad Components

1. Background Image
2. Headline Text
3. Subhead Text
4. Logo Image
5. Button Text
6. Text and Button Color

Optional: Disclaimer Text

Asset Specifications

Background Image	2560x2560 JPG, GIF or PNG less than 1MB
Headline Text	Recommended 50 characters max including spaces
Subhead Text	Recommended 100 characters max including spaces
Logo Image	GIF, PNG or SVG
Button Text	Recommended 10 characters max including spaces
Text & Button Color	Hexadecimal Code
Disclaimer Text	250 characters max including spaces

Other Specifications

3rd Party Serving

3rd Party Tracking

Yes

Compatible with the mobile phones running Apple’s iOS, Samsung’s Native OS 4.0+ and Android’s OS (Chrome only)

To ensure correctness a proof will be provided for your review prior to the start date.