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So you think you know 50+? They do more, spend more and spread the word about products and services that make a difference in their lives. In fact, 50+ consumers drive success for brands across the board, from financial products to cups of coffee, and they show no signs of slowing down. So, what does 50+ mean for marketers? 50+ means, well, business.
Download this infographic and keep today’s 50+ consumer top of mind for your business.
SOURCES comScore, Dec 2014, Jan 2015; J.D. Power 2013 Auto Media and Marketing, Summer; MRI Fall 2008, 2011, 2013, 2014; Nielsen @Plan Rel 3 2014; U.S. Census Bureau; Consumer Expenditure Surveys; World Bank 2013