Rates & Dates

AARP Media Sales offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

National - Rate base 23,000,000

UNIT B&W 4 COLOR
Page $650,570 $722,900
2/3 503,110 559,010
1/2 422,870 469,860
1/3 303,600 337,330
1/6 162,640 180,720
2nd Cover - 867,420
3rd Cover - 795,140
4th Cover - 939,710
Return to Editions

National Half-Circ - Rate base 11,500,000

UNIT B&W 4 COLOR
Page $364,310 $404,800
2/3 281,740 313,040
1/2 236,810 263,120
1/3 170,020 188,900
Return to Editions

California - Rate base 2,031,700

UNIT B&W 4 COLOR
Page $98,630 $109,590
1/2 64,110 71,230
1/3 46,030 51,140
Return to Editions

Capital - Rate base 1,333,500

UNIT B&W 4 COLOR
Page $64,130 $71,260
1/2 41,690 46,320
1/3 29,930 33,250
Return to Editions

East Central - Rate base 1,860,200

UNIT B&W 4 COLOR
Page $86,900 $96,560
1/2 56,490 62,760
1/3 40,560 45,060
Return to Editions

Florida - Rate base 1,766,400

UNIT B&W 4 COLOR
Page $85,750 $95,280
1/2 55,740 61,930
1/3 40,020 44,460
Return to Editions

Great Lakes - Rate base 3,201,600

UNIT B&W 4 COLOR
Page $133,440 $148,270
1/2 86,740 96,380
1/3 62,270 69,190
Return to Editions

Mid-Atlantic - Rate base 3,460,400

UNIT B&W 4 COLOR
Page $144,230 $160,250
1/2 93,750 104,160
1/3 67,310 74,780
Return to Editions

New England - Rate base 1,268,200

UNIT B&W 4 COLOR
Page $60,990 $67,770
1/2 39,650 44,050
1/3 28,460 31,630
Return to Editions

Pacific Northwest - Rate base 1,190,800

UNIT B&W 4 COLOR
Page $57,280 $63,640
1/2 37,230 41,370
1/3 26,730 29,700
Return to Editions

Pacific Southwest - Rate base 2,867,800

UNIT B&W 4 COLOR
Page $126,080 $140,090
1/2 81,950 91,060
1/3 58,840 65,380
Return to Editions

Southeast - Rate base 4,307,900

UNIT B&W 4 COLOR
Page $179,550 $199,500
1/2 116,710 129,680
1/3 83,790 93,100
Return to Editions

Southwest - Rate base 2,260,800

UNIT B&W 4 COLOR
Page $105,620 $117,360
1/2 68,660 76,280
1/3 49,290 54,770
Return to Editions

Texas - Rate base 1,405,600

UNIT B&W 4 COLOR
Page $68,240 $75,820
1/2 44,350 49,280
1/3 31,840 35,380
Return to Editions

West Central - Rate base 1,203,200

UNIT B&W 4 COLOR
Page $57,870 $64,300
1/2 37,620 41,800
1/3 27,010 30,010
Return to Editions

National - Rate base 5,000,000

UNIT B&W 4 COLOR
Page $190,010 $211,120
2/3 146,940 163,270
1/2 123,510 137,230
1/3 88,670 98,520
1/6 47,500 52,780
2nd Cover - 253,340
3rd Cover - 232,230
4th Cover - 274,460
Return to Editions

National Half-Circ - Rate base 2,500,000

UNIT B&W 4 COLOR
Page $106,400 $118,230
2/3 82,290 91,430
1/2 69,160 76,850
1/3 49,660 55,170
Return to Editions

California - Rate base 405,700

UNIT B&W 4 COLOR
Page $27,920 $31,020
1/2 18,150 20,160
1/3 13,030 14,480
Return to Editions

Capital - Rate base 300,800

UNIT B&W 4 COLOR
Page $20,500 $22,780
1/2 13,330 14,810
1/3 9,570 10,630
Return to Editions

East Central - Rate base 352,300

UNIT B&W 4 COLOR
Page $23,330 $25,920
1/2 15,160 16,850
1/3 10,890 12,100
Return to Editions

Florida - Rate base 322,100

UNIT B&W 4 COLOR
Page $22,160 $24,620
1/2 14,400 16,000
1/3 10,340 11,490
Return to Editions

Great Lakes - Rate base 650,700

UNIT B&W 4 COLOR
Page $38,440 $42,710
1/2 24,990 27,760
1/3 17,940 19,930
Return to Editions

Mid-Atlantic - Rate base 717,500

UNIT B&W 4 COLOR
Page $42,380 $47,090
1/2 27,550 30,610
1/3 19,780 21,980
Return to Editions

New England - Rate base 244,300

UNIT B&W 4 COLOR
Page $16,650 $18,500
1/2 10,820 12,030
1/3 7,770 8,630
Return to Editions

Pacific Northwest - Rate base 212,600

UNIT B&W 4 COLOR
Page $14,490 $16,100
1/2 9,420 10,470
1/3 6,760 7,510
Return to Editions

Pacific Southwest - Rate base 555,000

UNIT B&W 4 COLOR
Page $34,580 $38,420
1/2 22,480 24,970
1/3 16,140 17,930
Return to Editions

Southeast - Rate base 866,400

UNIT B&W 4 COLOR
Page $51,170 $56,860
1/2 33,260 36,960
1/3 23,880 26,530
Return to Editions

Southwest - Rate base 481,300

UNIT B&W 4 COLOR
Page $31,860 $35,400
1/2 20,710 23,010
1/3 14,870 16,520
Return to Editions

Texas - Rate base 306,900

UNIT B&W 4 COLOR
Page $21,110 $23,460
1/2 13,720 13,720
1/3 9,850 10,950
Return to Editions

West Central - Rate base 235,000

UNIT B&W 4 COLOR
Page $16,010 $17,790
1/2 10,410 11,560
1/3 7,470 8,300
Return to Editions

National - Rate base 8,000,000

UNIT B&W 4 COLOR
Page $280,900 $312,110
2/3 217,230 241,370
1/2 182,580 202,870
1/3 131,090 145,650
1/6 70,220 78,030
2nd Cover - 374,530
3rd Cover - 343,320
4th Cover - 405,740
Return to Editions

National Half-Circ - Rate base 4,000,000

UNIT B&W 4 COLOR
Page $157,300 $174,780
2/3 121,650 135,160
1/2 102,250 113,610
1/3 73,410 81,560
Return to Editions

California - Rate base 672,100

UNIT B&W 4 COLOR
Page $42,940 $47,710
1/2 27,910 31,010
1/3 20,040 22,260
Return to Editions

Capital - Rate base 450,200

UNIT B&W 4 COLOR
Page $28,490 $31,660
1/2 18,520 20,580
1/3 13,300 14,770
Return to Editions

East Central - Rate base 647,000

UNIT B&W 4 COLOR
Page $39,780 $44,200
1/2 25,860 28,730
1/3 18,560 20,630
Return to Editions

Florida - Rate base 551,100

UNIT B&W 4 COLOR
Page $35,210 $39,120
1/2 22,890 25,430
1/3 16,430 18,260
Return to Editions

Great Lakes - Rate base 1,127,000

UNIT B&W 4 COLOR
Page $61,820 $68,690
1/2 40,180 44,650
1/3 28,850 32,060
Return to Editions

Mid-Atlantic - Rate base 1,152,900

UNIT B&W 4 COLOR
Page $63,240 $70,270
1/2 41,110 45,680
1/3 29,510 32,790
Return to Editions

New England - Rate base 419,700

UNIT B&W 4 COLOR
Page $26,560 $29,510
1/2 17,260 19,180
1/3 12,390 13,770
Return to Editions

Pacific Northwest - Rate base 413,700

UNIT B&W 4 COLOR
Page $26,180 $29,090
1/2 17,020 18,910
1/3 12,220 13,580
Return to Editions

Pacific Southwest - Rate base 947,100

UNIT B&W 4 COLOR
Page $54,810 $60,900
1/2 35,630 39,590
1/3 25,580 28,420
Return to Editions

Southeast - Rate base 1,418,700

UNIT B&W 4 COLOR
Page $77,820 $86,470
1/2 50,580 56,210
1/3 36,320 40,350
Return to Editions

Southwest - Rate base 784,800

UNIT B&W 4 COLOR
Page $48,250 $53,610
1/2 31,360 34,850
1/3 22,520 25,020
Return to Editions

Texas - Rate base 488,400

UNIT B&W 4 COLOR
Page $31,200 $34,670
1/2 20,280 22,540
1/3 14,560 16,180
Return to Editions

West Central - Rate base 436,300

UNIT B&W 4 COLOR
Page $27,610 $30,680
1/2 17,950 19,940
1/3 12,890 14,320
Return to Editions

National - Rate base 10,000,000

UNIT B&W 4 COLOR
Page $309,150 $343,500
2/3 239,080 265,640
1/2 200,950 223,280
1/3 144,270 160,300
1/6 77,290 85,880
2nd Cover - 412,200
3rd Cover - 377,850
4th Cover - 446,550
Return to Editions

National Half-Circ - Rate base 5,000,000

UNIT B&W 4 COLOR
Page $173,120 $192,360
2/3 133,880 148,760
1/2 112,530 125,030
1/3 80,790 89,770
Return to Editions

California - Rate base 953,900

UNIT B&W 4 COLOR
Page $54,600 $60,670
1/2 35,490 39,440
1/3 25,480 28,310
Return to Editions

Capital - Rate base 582,500

UNIT B&W 4 COLOR
Page $33,030 $36,700
1/2 21,470 23,860
1/3 15,410 17,130
Return to Editions

East Central - Rate base 860,900

UNIT B&W 4 COLOR
Page $47,420 $52,690
1/2 30,820 34,250
1/3 22,130 24,590
Return to Editions

Florida - Rate base 893,200

UNIT B&W 4 COLOR
Page $51,130 $56,810
1/2 33,230 36,930
1/3 23,860 26,510
Return to Editions

Great Lakes - Rate base 1,423,900

UNIT B&W 4 COLOR
Page $69,970 $77,740
1/2 45,480 50,530
1/3 32,650 36,280
Return to Editions

Mid-Atlantic - Rate base 1,590,000

UNIT B&W 4 COLOR
Page $78,130 $86,810
1/2 50,780 56,430
1/3 36,460 40,510
Return to Editions

New England - Rate base 604,200

UNIT B&W 4 COLOR
Page $34,250 $38,060
1/2 22,270 24,740
1/3 15,990 17,760
Return to Editions

Pacific Northwest - Rate base 564,500

UNIT B&W 4 COLOR
Page $32,000 $35,560
1/2 20,800 23,110
1/3 14,940 16,590
Return to Editions

Pacific Southwest - Rate base 1,365,700

UNIT B&W 4 COLOR
Page $70,790 $78,660
1/2 46,020 51,130
1/3 33,040 36,710
Return to Editions

Southeast - Rate base 2,022,800

UNIT B&W 4 COLOR
Page $99,400 $110,440
1/2 64,610 71,790
1/3 46,380 51,540
Return to Editions

Southwest - Rate base 994,700

UNIT B&W 4 COLOR
Page $54,790 $60,880
1/2 35,610 39,570
1/3 25,570 28,410
Return to Editions

Texas - Rate base 610,300

UNIT B&W 4 COLOR
Page $34,940 $38,820
1/2 22,710 25,230
1/3 16,300 18,120
Return to Editions

West Central - Rate base 531,900

UNIT B&W 4 COLOR
Page $30,160 $33,510
1/2 19,600 21,780
1/3 14,070 15,640
Return to Editions

National - Rate base 13,000,000

UNIT B&W 4 COLOR
Page $424,650 $471,830
2/3 328,400 364,890
1/2 276,020 306,690
1/3 198,170 220,190
1/6 106,160 117,960
2nd Cover - 566,190
3rd Cover - 519,010
4th Cover - 613,380
Return to Editions

National Half-Circ - Rate base 6,500,000

UNIT B&W 4 COLOR
Page $237,800 $264,230
2/3 183,910 204,330
1/2 154,570 171,750
1/3 110,980 123,300
Return to Editions

California - Rate base 1,077,800

UNIT B&W 4 COLOR
Page $63,570 $70,630
1/2 41,320 45,910
1/3 29,660 32,960
Return to Editions

Capital - Rate base 751,000

UNIT B&W 4 COLOR
Page $43,880 $48,750
1/2 28,520 31,690
1/3 20,480 22,750
Return to Editions

East Central - Rate base 999,300

UNIT B&W 4 COLOR
Page $56,720  $63,020
1/2 36,870 40,960
1/3 26,470 29,410
Return to Editions

Florida - Rate base 873,200

UNIT B&W 4 COLOR
Page $51,500 $57,220
1/2 33,470 37,190
1/3 24,030 26,700
Return to Editions

Great Lakes - Rate base 1,777,700

UNIT B&W 4 COLOR
Page $90,010 $100,010
1/2 58,510 65,010
1/3 42,000 46,670
Return to Editions

Mid-Atlantic - Rate base 1,870,400

UNIT B&W 4 COLOR
Page $94,710 $105,230
1/2 61,560 68,400
1/3 44,200 49,110
Return to Editions

New England - Rate base 664,000

UNIT B&W 4 COLOR
Page $38,790 $43,100
1/2 25,210 28,020
1/3 18,100 20,110
Return to Editions

Pacific Northwest - Rate base 626,300

UNIT B&W 4 COLOR
Page $36,590 $40,650
1/2 23,780 26,420
1/3 17,070 18,970
Return to Editions

Pacific Southwest - Rate base 1,502,100

UNIT B&W 4 COLOR
Page $80,240 $89,150
1/2 52,150 57,950
1/3 37,440 41,600
Return to Editions

Southeast - Rate base 2,285,100

UNIT B&W 4 COLOR
Page $115,700 $128,560
1/2 75,210 83,560
1/3 54,000 59,990
Return to Editions

Southwest - Rate base 1,266,100

UNIT B&W 4 COLOR
Page $71,860 $79,840
1/2 46,710 51,900
1/3 33,530 37,260
Return to Editions

Texas - Rate base 795,300

UNIT B&W 4 COLOR
Page $46,910 $52,120
1/2 30,490 33,880
1/3 21,890 24,320
Return to Editions

West Central - Rate base 671,300

UNIT B&W 4 COLOR
Page $39,210 $43,570
1/2 25,490 28,320
1/3 18,300 20,330
Return to Editions

National - Rate base 18,000,000

UNIT B&W 4 COLOR
Page $533,660 $592,960
2/3 412,710 458,560
1/2 346,880 385,430
1/3 249,050 276,710
1/6 133,410 148,250
2nd Cover - 711,550
3rd Cover - 652,250
4th Cover - 770,850
Return to Editions

National Half-Circ - Rate base 9,000,000

UNIT B&W 4 COLOR
Page $298,850 $332,060
2/3 231,110 256,790
1/2 194,260 215,840
1/3 139,460 154,960
Return to Editions

California - Rate base 1,626,000

UNIT B&W 4 COLOR
Page $90,660 $100,730
1/2 58,930 65,470
1/3 42,310 47,010
Return to Editions

Capital - Rate base 1,032,700

UNIT B&W 4 COLOR
Page $57,040 $63,380
1/2 37,080 41,200
1/3 26,620 29,580
Return to Editions

East Central - Rate base 1,507,900

UNIT B&W 4 COLOR
Page $80,900 $89,890
1/2 52,590 58,430
1/3 37,750 41,950
Return to Editions

Florida - Rate base 1,444,300

UNIT B&W 4 COLOR
Page $80,520 $89,470
1/2 52,340 58,160
1/3 37,580 41,750
Return to Editions

Great Lakes - Rate base 2,550,900

UNIT B&W 4 COLOR
Page $122,110 $135,680
1/2 79,370 88,190
1/3 56,990 63,320
Return to Editions

Mid-Atlantic - Rate base 2,742,900

UNIT B&W 4 COLOR
Page $131,300 $145,890
1/2 85,350 94,830
1/3 61,270 68,080
Return to Editions

New England - Rate base 1,023,900

UNIT B&W 4 COLOR
Page $56,560 $62,840
1/2 36,760 40,850
1/3 26,390 29,330
Return to Editions

Pacific Northwest - Rate base 978,200

UNIT B&W 4 COLOR
Page $54,030 $60,030
1/2 35,120 39,020
1/3 25,210 28,010
Return to Editions

Pacific Southwest - Rate base 2,312,800

UNIT B&W 4 COLOR
Page $116,780 $129,750
1/2 75,900 84,340
1/3 54,500 60,550
Return to Editions

Southeast - Rate base 3,441,500

UNIT B&W 4 COLOR
Page $164,750 $183,050
1/2 107,080 118,980
1/3 76,880 85,420
Return to Editions

Southwest - Rate base 1,779,500

UNIT B&W 4 COLOR
Page $95,470 $106,080
1/2 62,060 68,950
1/3 44,550 49,500
Return to Editions

Texas - Rate base 1,098,700

UNIT B&W 4 COLOR
Page $61,250 $68,060
1/2 39,820 44,240
1/3 28,590 31,760
Return to Editions

West Central - Rate base 968,200

UNIT B&W 4 COLOR
Page $53,480 $59,420
1/2 34,760 38,620
1/3 24,960 27,730
Return to Editions

Closing Dates and In-Home Estimates

National

Issue Ad Copy
Clearance
Space/Material In-Home
Dec/Jan 9/29/17 10/6/17 12/2-1/29
Feb/Mar 11/22/17 12/1/17 2/1-3/29
Apr/May 2/1/18 2/8/18 4/2-5/25
Jun/Jul 4/2/18 4/9/18 5/31-7/23
Aug/Sep 6/1/18 6/8/18 7/30-9/27
Oct/Nov 8/1/18 8/8/18 10/1-11/24

National BRC

Issue Ad Copy Clearance/Space Close
Dec/Jan 9/22/17
Feb/Mar* 11/17/17
Apr/May* 1/25/18
Jun/Jul 3/26/18
Aug/Sep 5/25/18
Oct/Nov* 7/25/18

* Free Resources Issue

Demographic Editions: In-Home Dates

Issue 50-59 60-69 70+
Dec/Jan 12/2-12/19 12/16-1/6 1/5-1/29
Feb/Mar
2/1-2/19 2/12-3/8 3/5-3/29
Apr/May 4/2-4/19 4/12-5/4 4/28-5/25
Jun/Jul 5/31-6/18 6/11-7/2 6/25-7/23
Aug/Sep 7/30-8/16 8/10-9/3 8/27-9/27
Oct/Nov 10/1-10/19
10/12-11/5 10/29-11/24

Regional/Test Markets/RealDeals

Issue Ad Copy Clearance Space Close
Dec/Jan 9/22/17 9/29/17
Feb/Mar 11/15/17 11/22/17
Apr/May 1/25/18 2/1/18
Jun/Jul 3/26/18 4/2/18
Aug/Sep 5/25/18 6/1/18
Oct/Nov 7/25/18 8/1/18

Space close is one week prior to national space close