Rates & Dates

AARP Media Sales offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

National - Rate base 22,500,000

UNIT B&W 4 COLOR
Page $625,340 $694,800
2/3 483,600 537,330
1/2 406,470 451,640
1/3 291,820 324,250
1/6 156,340 173,710
2nd Cover - 833,780
3rd Cover - 764,300
4th Cover - 903,270
Return to Editions

National Half-Circ - Rate base 11,250,000

UNIT B&W 4 COLOR
Page $350,190 $389,100
2/3 270,810 300,900
1/2 227,620 252,920
1/3 163,420 181,580
Return to Editions

California - Rate base 1,968,900

UNIT B&W 4 COLOR
Page $93,920 $104,350
1/2 61,040 67,830
1/3 43,830 48,700
Return to Editions

Capital - Rate base 1,301,400

UNIT B&W 4 COLOR
Page $61,490 $68,320
1/2 39,970 44,410
1/3 28,690 31,880
Return to Editions

East Central - Rate base 1,844,800

UNIT B&W 4 COLOR
Page $84,670 $94,080
1/2 55,040 61,150
1/3 39,510 43,900
Return to Editions

Florida - Rate base 1,706,200

UNIT B&W 4 COLOR
Page $81,390 $90,430
1/2 52,900 58,780
1/3 37,980 42,200
Return to Editions

Great Lakes - Rate base 3,123,100

UNIT B&W 4 COLOR
Page $127,890 $142,100
1/2 83,130 92,370
1/3 59,680 66,310
Return to Editions

Mid-Atlantic - Rate base 3,390,200

UNIT B&W 4 COLOR
Page $138,830 $154,250
1/2 90,240 100,260
1/3 64,790 71,980
Return to Editions

New England - Rate base 1,251,600

UNIT B&W 4 COLOR
Page $59,140 $65,710
1/2 38,440 42,710
1/3 27,600 30,660
Return to Editions

Pacific Northwest - Rate base 1,143,200

UNIT B&W 4 COLOR
Page $54,020 $60,020
1/2 35,110 39,010
1/3 25,210 28,010
Return to Editions

Pacific Southwest - Rate base 2,772,200

UNIT B&W 4 COLOR
Page $119,760 $133,070
1/2 77,850 86,500
1/3 55,890 62,100
Return to Editions

Southeast - Rate base 4,167,900

UNIT B&W 4 COLOR
Page $170,680 $189,640
1/2 110,940 123,270
1/3 79,650 88,500
Return to Editions

Southwest - Rate base 2,214,300

UNIT B&W 4 COLOR
Page $101,640 $112,930
1/2 66,060 73,400
1/3 47,430 52,700
Return to Editions

Texas - Rate base 1,368,600

UNIT B&W 4 COLOR
Page $65,290 $72,540
1/2 42,440 47,150
1/3 30,470 33,850
Return to Editions

West Central - Rate base 1,166,700

UNIT B&W 4 COLOR
Page $55,130 $61,250
1/2 35,830 39,810
1/3 25,730 28,580
Return to Editions

National - Rate base 5,000,000

UNIT B&W 4 COLOR
Page $184,430 $204,920
2/3 142,620 158,470
1/2 119,880 133,200
1/3 86,070 95,630
1/6 46,110 51,230
2nd Cover - 245,900
3rd Cover - 225,410
4th Cover - 266,400
Return to Editions

National Half-Circ - Rate base 2,500,000

UNIT B&W 4 COLOR
Page $103,280 $114,760
2/3 79,870 88,740
1/2 67,130 74,590
1/3 48,200 53,550
Return to Editions

California - Rate base 410,100

UNIT B&W 4 COLOR
Page $27,390 $30,430
1/2 17,800 19,780
1/3 12,780 14,200
Return to Editions

Capital - Rate base 301,100

UNIT B&W 4 COLOR
Page $19,920 $22,130
1/2 12,950 14,380
1/3 9,290 10,330
Return to Editions

East Central - Rate base 362,200

UNIT B&W 4 COLOR
Page $23,270 $25,860
1/2 15,130 16,810
1/3 10,860 12,070
Return to Editions

Florida - Rate base 318,500

UNIT B&W 4 COLOR
Page $21,270 $23,630
1/2 13,820 15,360
1/3 9,920 11,030
Return to Editions

Great Lakes - Rate base 669,900

UNIT B&W 4 COLOR
Page $38,400 $42,670
1/2 24,960 27,740
1/3 17,920 19,910
Return to Editions

Mid-Atlantic - Rate base 725,300

UNIT B&W 4 COLOR
Page $41,580 $46,200
1/2 27,030 30,030
1/3 19,400 21,560
Return to Editions

New England - Rate base 252,700

UNIT B&W 4 COLOR
Page $16,710 $18,570
1/2 10,860 12,070
1/3 7,800 8,670
Return to Editions

Pacific Northwest - Rate base 208,600

UNIT B&W 4 COLOR
Page $13,800 $15,330
1/2 8,970 9,960
1/3 6,440 7,150
Return to Editions

Pacific Southwest - Rate base 557,800

UNIT B&W 4 COLOR
Page $33,730 $37,480
1/2 21,930 24,360
1/3 15,740 17,490
Return to Editions

Southeast - Rate base 866,500

UNIT B&W 4 COLOR
Page $49,680 $55,200
1/2 32,290 35,880
1/3 23,180 25,760
Return to Editions

Southwest - Rate base 492,400

UNIT B&W 4 COLOR
Page $31,640 $35,160
1/2 20,570 22,850
1/3 14,770 16,410
Return to Editions

Texas - Rate base 309,600

UNIT B&W 4 COLOR
Page $20,670 $22,970
1/2 13,440 14,930
1/3 9,650 10,720
Return to Editions

West Central - Rate base 238,500

UNIT B&W 4 COLOR
Page $15,780 $17,530
1/2 10,260 11,390
1/3 7,360 8,180
Return to Editions

National - Rate base 8,000,000

UNIT B&W 4 COLOR
Page $272,620 $302,910
2/3 210,830 234,250
1/2 177,200 196,890
1/3 127,220 141,360
1/6 68,150 75,730
2nd Cover - 363,490
3rd Cover - 333,200
4th Cover - 393,780
Return to Editions

National Half-Circ - Rate base 4,000,000

UNIT B&W 4 COLOR
Page $152,670 $169,630
2/3 118,060 131,180
1/2 99,230 110,260
1/3 71,240 79,160
Return to Editions

California - Rate base 664,400

UNIT B&W 4 COLOR
Page $41,200 $45,780
1/2 26,780 29,760
1/3 19,230 21,360
Return to Editions

Capital - Rate base 451,100

UNIT B&W 4 COLOR
Page $27,710 $30,790
1/2 18,010 20,010
1/3 12,930 14,370
Return to Editions

East Central - Rate base 654,300

UNIT B&W 4 COLOR
Page $39,040 $43,380
1/2 25,380 28,200
1/3 18,220 20,240
Return to Editions

Florida - Rate base 551,300

UNIT B&W 4 COLOR
Page $34,180 $37,980
1/2 22,220 24,690
1/3 15,950 17,720
Return to Editions

Great Lakes - Rate base 1,123,900

UNIT B&W 4 COLOR
Page $59,830 $66,480
1/2 38,890 43,210
1/3 27,920 31,020
Return to Editions

Mid-Atlantic - Rate base 1,157,100

UNIT B&W 4 COLOR
Page $61,600 $68,440
1/2 40,040 44,490
1/3 28,740 31,940
Return to Editions

New England - Rate base 425,200

UNIT B&W 4 COLOR
Page $26,120 $29,020
1/2 16,980 18,860
1/3 12,190 13,540
Return to Editions

Pacific Northwest - Rate base 409,400

UNIT B&W 4 COLOR
Page $25,150 $27,940
1/2 16,340 18,160
1/3 11,730 13,040
Return to Editions

Pacific Southwest - Rate base 938,700

UNIT B&W 4 COLOR
Page $52,710 $58,570
1/2 34,260 38,070
1/3 24,600 27,330
Return to Editions

Southeast - Rate base 1,419,600

UNIT B&W 4 COLOR
Page $75,570 $83,970
1/2 49,120 54,580
1/3 35,270 39,190
Return to Editions

Southwest - Rate base 788,200

UNIT B&W 4 COLOR
Page $47,030 $52,260
1/2 30,570 33,970
1/3 21,950 24,390
Return to Editions

Texas - Rate base 487,800

UNIT B&W 4 COLOR
Page $30,250 $33,610
1/2 19,660 21,850
1/3 14,120 15,680
Return to Editions

West Central - Rate base 432,900

UNIT B&W 4 COLOR
Page $26,600 $29,550
1/2 17,290 19,210
1/3 12,410 13,790
Return to Editions

National - Rate base 9,500,000

UNIT B&W 4 COLOR
Page $293,660 $326,290
2/3 227,100 252,330
1/2 190,880 212,090
1/3 137,040 152,270
1/6 73,420 81,570
2nd Cover - 391,550
3rd Cover - 358,920
4th Cover - 424,180
Return to Editions

National Half-Circ - Rate base 4,750,000

UNIT B&W 4 COLOR
Page $164,450 $182,720
2/3 127,170 141,310
1/2 106,890 118,770
1/3 76,740 85,270
Return to Editions

California - Rate base 894,400

UNIT B&W 4 COLOR
Page $51,190 $56,880
1/2 33,270 36,970
1/3 23,890 26,540
Return to Editions

Capital - Rate base 549,200

UNIT B&W 4 COLOR
Page $31,140 $34,600
1/2 20,240 22,490
1/3 14,530 16,150
Return to Editions

East Central - Rate base 823,300

UNIT B&W 4 COLOR
Page $45,620 $50,690
1/2 29,650 32,950
1/3 21,290 23,660
Return to Editions

Florida - Rate base 836,400

UNIT B&W 4 COLOR
Page $47,880 $53,200
1/2 31,120 34,580
1/3 22,340 24,830
Return to Editions

Great Lakes - Rate base 1,329,300

UNIT B&W 4 COLOR
Page $65,320 $72,580
1/2 42,460 47,180
1/3 30,480 33,870
Return to Editions

Mid-Atlantic - Rate base 1,507,800

UNIT B&W 4 COLOR
Page $74,100 $82,330
1/2 48,160 53,510
1/3 34,580 38,420
Return to Editions

New England - Rate base 573,700

UNIT B&W 4 COLOR
Page $32,530 $36,140
1/2 21,140 23,490
1/3 15,180 16,870
Return to Editions

Pacific Northwest - Rate base 525,200

UNIT B&W 4 COLOR
Page $29,780 $33,090
1/2 19,360 21,510
1/3 13,900 15,440
Return to Editions

Pacific Southwest - Rate base 1,275,700

UNIT B&W 4 COLOR
Page $66,130 $73,480
1/2 42,990 47,760
1/3 30,860 34,290
Return to Editions

Southeast - Rate base 1,881,800

UNIT B&W 4 COLOR
Page $92,480 $102,750
1/2 60,110 66,790
1/3 43,160 47,950
Return to Editions

Southwest - Rate base 933,700

UNIT B&W 4 COLOR
Page $51,430 $57,140
1/2 33,430 37,140
1/3 24,000 26,670
Return to Editions

Texas - Rate base 571,200

UNIT B&W 4 COLOR
Page $32,700 $36,330
1/2 21,250 23,610
1/3 15,260 16,950
Return to Editions

West Central - Rate base 495,300

UNIT B&W 4 COLOR
Page $28,080 $31,200
1/2 18,250 20,280
1/3 13,100 14,560
Return to Editions

National - Rate base 13,000,000

UNIT B&W 4 COLOR
Page $412,120 $457,910
2/3 318,710 354,120
1/2 267,880 297,640
1/3 192,320 213,690
1/6 103,030 114,480
2nd Cover - 549,490
3rd Cover - 503,700
4th Cover - 595,280
Return to Editions

National Half-Circ - Rate base 6,500,000

UNIT B&W 4 COLOR
Page $230,790 $256,430
2/3 178,470 198,300
1/2 150,010 166,680
1/3 107,700 119,660
Return to Editions

California - Rate base 1,074,500

UNIT B&W 4 COLOR
Page $61,510 $68,340
1/2 39,980 44,420
1/3 28,700 31,890
Return to Editions

Capital - Rate base 752,200

UNIT B&W 4 COLOR
Page $42,650 $47,390
1/2 27,720 30,800
1/3 19,900 22,120
Return to Editions

East Central - Rate base 1,016,500

UNIT B&W 4 COLOR
Page $55,990 $62,210
1/2 36,390 40,440
1/3 26,130 29,030
Return to Editions

Florida - Rate base 869,800

UNIT B&W 4 COLOR
Page $49,790 $55,320
1/2 32,360 35,960
1/3 23,230 25,820
Return to Editions

Great Lakes - Rate base 1,793,800

UNIT B&W 4 COLOR
Page $88,150 $97,940
1/2 57,290 63,660
1/3 41,130 45,710
Return to Editions

Mid-Atlantic - Rate base 1,882,400

UNIT B&W 4 COLOR
Page $92,500 $102,780
1/2 60,130 66,810
1/3 43,170 47,960
Return to Editions

New England - Rate base 677,900

UNIT B&W 4 COLOR
Page $38,440 $42,710
1/2 24,990 27,760
1/3 17,940 19,930
Return to Editions

Pacific Northwest - Rate base 618,000

UNIT B&W 4 COLOR
Page $35,040 $38,930
1/2 22,770 25,300
1/3 16,350 18,170
Return to Editions

Pacific Southwest - Rate base 1,496,500

UNIT B&W 4 COLOR
Page $77,580 $86,200
1/2 50,430 56,030
1/3 36,200 40,230
Return to Editions

Southeast - Rate base 2,286,100

UNIT B&W 4 COLOR
Page $112,340 $124,820
1/2 73,020 81,130
1/3 52,420 58,250
Return to Editions

Southwest - Rate base 1,280,600

UNIT B&W 4 COLOR
Page $70,530 $78,370
1/2 45,850 50,940
1/3 32,920 36,570
Return to Editions

Texas - Rate base 797,400

UNIT B&W 4 COLOR
Page $45,640 $50,710
1/2 29,670 32,960
1/3 21,300 23,660
Return to Editions

West Central - Rate base 671,400

UNIT B&W 4 COLOR
Page $38,070 $42,300
1/2 24,750 27,500
1/3 17,770 19,740
Return to Editions

National - Rate base 17,500,000

UNIT B&W 4 COLOR
Page $510,440 $567,160
2/3 394,750 438,600
1/2 331,790 368,650
1/3 238,200 264,680
1/6 127,610 141,790
2nd Cover - 680,590
3rd Cover - 623,880
4th Cover - 737,310
Return to Editions

National Half-Circ - Rate base 8,750,000

UNIT B&W 4 COLOR
Page $285,850 $317,610
2/3 221,050 245,620
1/2 185,800 206,450
1/3 133,390 148,220
Return to Editions

California - Rate base 1,558,800

UNIT B&W 4 COLOR
Page $85,510 $95,010
1/2 55,580 61,760
1/3 39,900 44,340
Return to Editions

Capital - Rate base 1,000,300

UNIT B&W 4 COLOR
Page $54,360 $60,400
1/2 35,330 39,260
1/3 25,370 28,190
Return to Editions

East Central - Rate base 1,482,600

UNIT B&W 4 COLOR
Page $78,260 $86,950
1/2 50,870 56,520
1/3 36,520 40,580
Return to Editions

Florida - Rate base 1,387,700

UNIT B&W 4 COLOR
Page $76,120 $84,580
1/2 49,480 54,980
1/3 35,520 39,470
Return to Editions

Great Lakes - Rate base 2,453,200

UNIT B&W 4 COLOR
Page $115,540 $128,380
1/2 75,100 83,450
1/3 53,920 59,910
Return to Editions

Mid-Atlantic - Rate base 2,664,900

UNIT B&W 4 COLOR
Page $125,510 $139,450
1/2 81,580 90,640
1/3 58,570 65,080
Return to Editions

New England - Rate base 998,900

UNIT B&W 4 COLOR
Page $54,280 $60,310
1/2 35,280 39,200
1/3 25,330 28,140
Return to Editions

Pacific Northwest - Rate base 934,600

UNIT B&W 4 COLOR
Page $50,790 $56,430
1/2 33,010 36,680
1/3 23,700 26,330
Return to Editions

Pacific Southwest - Rate base 2,214,400

UNIT B&W 4 COLOR
Page $110,010 $122,230
1/2 71,500 79,450
1/3 51,340 57,040
Return to Editions

Southeast - Rate base 3,301,400

UNIT B&W 4 COLOR
Page $155,480 $172,760
1/2 101,060 112,290
1/3 72,560 80,620
Return to Editions

Southwest - Rate base 1,721,900

UNIT B&W 4 COLOR
Page $90,890 $100,990
1/2 59,080 65,640
1/3 42,420 47,130
Return to Editions

Texas - Rate base 1,059,000

UNIT B&W 4 COLOR
Page $58,100 $64,550
1/2 37,760 41,960
1/3 27,110 30,120
Return to Editions

West Central - Rate base 928,200

UNIT B&W 4 COLOR
Page $50,440 $56,040
1/2 32,780 36,430
1/3 23,540 26,150
Return to Editions

Closing Dates and In-Home Estimates

National

Issue Ad Copy Clearance Space/Material In-Home
Dec/Jan 9/30/16 10/7/16 12/2-1/29
Feb/Mar 11/22/16 12/1/16 2/1-3/26
Apr/May 2/1/17 2/8/17 4/2-5/26
Jun/Jul 3/31/17 4/7/17 5/31-7/23
Aug/Sep 6/1/17 6/8/17 7/31-9/24
Oct/Nov 8/1/17 8/8/17 10/2-11/24

National BRC

Issue Ad Copy Clearance/Space Close
Dec/Jan 9/7/16
Feb/Mar* 11/1/16
Apr/May* 1/9/17
Jun/Jul 3/7/17
Aug/Sep 5/8/17
Oct/Nov* 7/7/17

* Free Resources Issue

Demographic Editions: In-Home Dates

Issue 50-59 60-69 70+
Dec/Jan 12/2-12/22 12/16-1/4 1/5-1/29
Feb/Mar
2/1-2/18 2/15-3/6 3/4-3/26
Apr/May 4/2-4/19 4/16-5/5 5/2-5/26
Jun/Jul 5/31-6/18 6/14-7/3 6/29-7/23
Aug/Sep 7/31-8/17 8/14-9/2 8/30-9/24
Oct/Nov 10/2-10/20
10/16-11/4 11/1-11/24

RealDeals

Issue Ad Copy Clearance Space Close Material Close
Dec/Jan 9/23/16 9/30/16 10/7/16
Feb/Mar 11/17/16 11/22/16 12/1/16
Apr/May 1/25/17 2/1/17 2/8/17
Jun/Jul 3/24/17 3/31/17 4/7/17
Aug/Sep 5/25/17 6/1/17 6/8/17
Oct/Nov 7/25/17 8/1/17 8/8/17