Rates & Dates

AARP Media Sales offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

Rate base 22,500,000

Unit B & W 4 Color
Page $643,320 $714,800
2/3 484,630 538,480
1/2 427,810 475,340
1/3 289,490 321,660
1/4 225,160 250,180
Billboard 214,550
2nd Cover 822,020
3rd Cover 786,280
Back Cover 857,760
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Rate base 22,500,000

Unit 4 Color
Business Reply Card (BRC) $714,800
Dutch Door 1,442,700
Single Sheet Insert (SSI) 1,072,200
Free Standing Insert (FSI) (4 Pages) 1,250,900
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Rate base 11,250,000

Unit B & W 4 Color
Page $360,260 $400,290
1/2 239,570 266,190
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Rate base 22,500,000

Unit B & W 4 Color
66 lines $57,220 $63,580
32 lines 29,350 32,610
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Closing Dates and In-Home Estimates

National

Issue Ad Copy Clearance Space/Material Estimated In-Home
Jan/Feb 11/1/16 11/8/16 1/3-1/17
Mar 1/2/17 1/9/17 3/4–3/17
April 2/1/17 2/8/17 4/1–4/14
May 3/1/17 3/8/17 5/4–5/16
Jun 3/31/17 4/7/17 6/2–6/15
Jul/Aug 5/1/17 5/8/17 7/2–7/16
Sep 6/30/17 7/7/17 9/1–9/15
Oct 8/1/17 8/8/17 10/3–10/15
Nov 9/1/17 9/8/17 11/2–11/14
Dec 10/2/17 10/9/17 12/3–12/16

Insert Units—Dutch Door, BRC, SSI, FSI

Issue Ad Copy Clearance/Space Close
Jan/Feb 10/7/16
Mar 12/9/16
Apr 1/9/17
May 2/8/17
Jun 3/8/17
Jul/Aug 4/7/17
Sep 6/7/17
Oct 7/7/17
Nov 8/8/17
Dec 9/11/17