Rates & Dates

AARP Media Sales offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

Rate base 23,000,000

Unit B & W 4 Color
Page $669,330 $743,700
2/3 504,230 560,250
1/2 445,100 494,560
1/3 303,430 337,140
1/4 234,270 260,300
Billboard 223,230
2nd Cover 855,260
3rd Cover 818,070
Back Cover 892,440
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Rate base 23,000,000

Unit 4 Color
Business Reply Card (BRC) $743,700
Dutch Door 1,501,000
Single Sheet Insert (SSI) 1,115,600
Free Standing Insert (FSI) (4 Pages) 1,301,500
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Rate base 11,500,000

Unit B & W 4 Color
Page $374,820 $416,470
1/2 249,260 276,950
Return to Editions

Rate base 23,000,000

Unit B & W 4 Color
66 lines $58,940 $65,490
32 lines 30,230 33,590
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Closing Dates and In-Home Estimates

National

Issue Ad Copy Clearance Space/Material Estimated In-Home
Jan/Feb 11/1/17 11/8/17 1/6-1/18
Mar 1/2/18 1/9/18 3/9–3/20
April 2/1/18 2/8/18 4/6–4/17
May 3/1/18 3/8/18 5/5–5/17
Jun 4/2/18 4/9/18 6/5–6/18
Jul/Aug 5/1/18 5/8/18 7/5–7/17
Sep 7/2/18 7/9/18 9/5–9/18
Oct 8/1/18 8/8/18 10/5–10/16
Nov 8/31/18 9/7/18 11/5–11/16
Dec 10/2/18 10/9/18 12/7–12/18

Insert Units—Dutch Door, BRC, SSI, FSI

Issue Ad Copy Clearance/Space Close
Jan/Feb 10/25/17
Mar 12/26/17
Apr 1/25/18
May 2/22/18
Jun 3/26/18
Jul/Aug 4/24/18
Sep 6/25/18
Oct 7/25/18
Nov 8/24/18
Dec 9/25/18